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For Companies At a Glance
- Tasks: Lead digital content and optimisation strategies for EMEA, enhancing customer experience across multiple sites.
- Company: Join Michael Kors, a global luxury brand committed to innovation and customer engagement.
- Benefits: Enjoy flexible work options, generous holiday allowance, and exclusive discounts on luxury products.
- Why this job: Be part of a dynamic team driving digital growth in a fast-paced, international environment.
- Qualifications: 4-5 years in e-commerce merchandising, strong analytical skills, and proficiency in digital tools required.
- Other info: Opportunity for career growth and involvement in impactful social responsibility initiatives.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Job Title: Manager, Digital Commerce, Content & Optimisation (EMEA)
Location: London
Division: MK
Reporting to: Director, Digital Commerce (EMEA)
We have an exciting opportunity for a Manager Content & Optimisation
Department overview:
Established in 2016, the Digital department has steadily grown, driven by an ambitious roadmap and bold revenue goals, all while delivering a best-in-class customer experience.
With a target of €0.5 billion in global digital revenue in the coming years, the brand is heavily investing in digital innovation and customer engagement.
At the heart of this growth is the London-based Digital Commerce team, which manages nine localised transactional websites serving customers in over 50 countries, including the UK, Germany, France, Spain, Italy, Australia, Singapore, India, Poland, and South Africa.
A highly commercial, detail-oriented professional with strong organisational, communication, and management skills, adept at meeting deadlines and multitasking in a dynamic environment.
What You’ll Do:
Operating within a fast-paced, international environment, this role is both hands-on and strategic. It offers a high degree of autonomy and ownership, making it a challenging yet highly rewarding opportunity for a driven digital professional.
This role is built around two key pillars, content management and site optimisation, each equally vital to the success of Michael Kors’ EMEA digital presence.
Optimisation:
- Drive performance across all EMEA sites and channels by optimising the Sales Force Commerce Cloud e-commerce platform and merchandising tools to consistently improve conversion rates.
- Partner with the Director to define and execute the end-to-end Conversion Rate Optimisation strategy, including a robust A/B testing roadmap via the Dynamic Yield Platform to maximise the impact of all available tools and features.
- Foster strong relationships with vendor account managers to pilot innovation, new features, and deliver best-in-class digital customer experiences.
- Leverage data to evaluate site engagement and constantly test and refine site navigation, filters and key interaction points, for enhanced customer experience and performance.
- Optimise on-site search, sort rules, and visual merchandising tactics to improve product discoverability and conversion, while developing scalable playbooks for seasonal execution.
- Deliver regular reporting and post-test analyses to generate actionable insights and inform future optimisation efforts.
- Collaborate proactively with U.S. counterparts to share insights, align on global CRO initiatives, and adopt best practices across regions
Content
- Partner with the Director to define and communicate the seasonal content strategy for Michael Kors EMEA sites, aligning with business priorities and brand direction.
- Manage the e-commerce content calendar to ensure timely planning, communication, and delivery of all web content across key markets.
- Collaborate cross-functionally to execute end-to-end content, supporting key products, seasonal trends, campaigns, and initiatives.
- Align with the Global Content Strategy, while delivering localized, engaging, and relevant content tailored to the EMEA audience
- Create detailed content briefs for design, covering homepage creative, category landing pages, trend edits, seasonal refreshes, evergreen content, promotional messaging, and editorial features.
- Coordinate with design and web production to ensure smooth implementation of content updates and enhancements across all digital touchpoints
- Manage asset trackers and product readiness, to ensure readiness for timely content launches.
- Analyse content performance, identify opportunities for optimization, testing, and continuous strategic improvements
You’ll Need to Have:
- 4–5 years’ experience in e-commerce site merchandising within a fast-paced, international retail environment
- Strong analytical and data-driven mindset, skilled in Adobe Omniture and Content Square
- Results-oriented, with a focus on site optimisation through user behaviour and performance insights
- Excellent communicator and cross-functional collaborator
- Proficient in SFCC with hands-on experience in digital storefront management
- Experienced with personalisation tools including Dynamic Yield, Salesforce, Taggstar, and Bazaarvoice
- Advanced PC skills, including Excel (formulas, pivot tables), PowerPoint, and Word.
MK Perks:
A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.
- Career Growth
- Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
- Work-Life Balance & Flexibility
- Support for your well-being with flexible work options and generous time-off policies.
- Diversity, Equity & Inclusion
- Be part of an inclusive culture recognised by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
- Exclusive Employee Perks
- Enjoy discounts on premium products and luxury brands.
- Impact & Social Responsibility
- Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.
Benefits
- Pension Contribution
- discount across Capri brands
- 25 days Holiday allowance
- Season Loan Tickets
- Enhanced Maternity and Paternity Pay
- Private Health and Dental
- Gym Discounts
Manager, Digital Commerce, Content & Optimisation (EMEA) employer: Michael Kors
Contact Detail:
Michael Kors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Digital Commerce, Content & Optimisation (EMEA)
✨Tip Number 1
Familiarise yourself with the Salesforce Commerce Cloud (SFCC) platform, as this role heavily relies on it for e-commerce management. Consider taking online courses or tutorials to enhance your skills and demonstrate your proficiency during interviews.
✨Tip Number 2
Develop a strong understanding of Conversion Rate Optimisation (CRO) strategies. Be prepared to discuss specific examples of how you've successfully implemented A/B testing and data analysis in previous roles to improve site performance.
✨Tip Number 3
Network with professionals in the digital commerce space, especially those who have experience in international retail environments. Attend industry events or join relevant online forums to build connections that could provide insights or referrals.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and digital marketing, particularly within the EMEA region. Being knowledgeable about current market dynamics will help you stand out as a candidate who is not only qualified but also passionate about the industry.
We think you need these skills to ace Manager, Digital Commerce, Content & Optimisation (EMEA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce site merchandising and digital content management. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital commerce and your understanding of the role. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical mindset and experience with tools like Adobe Omniture and Content Square. Provide examples of how you've used data to drive optimisation and improve performance in past roles.
Highlight Collaboration Experience: Since the role requires cross-functional collaboration, include examples of successful teamwork in your application. Describe how you've worked with different departments to achieve common goals, particularly in a fast-paced environment.
How to prepare for a job interview at Michael Kors
✨Showcase Your Analytical Skills
Given the role's emphasis on data-driven decision-making, be prepared to discuss your experience with analytical tools like Adobe Omniture and Content Square. Share specific examples of how you've used data to optimise e-commerce performance.
✨Demonstrate Cross-Functional Collaboration
This position requires strong collaboration across various teams. Highlight instances where you've successfully worked with different departments to achieve a common goal, especially in content management or site optimisation.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in e-commerce merchandising and how you overcame them, particularly in fast-paced environments.
✨Align with Company Values
Research Michael Kors' commitment to diversity, equity, and inclusion. Be ready to discuss how your personal values align with theirs and how you can contribute to their inclusive culture.
