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- Tasks: Drive digital marketing strategies and optimise campaigns for Michael Kors across 50+ EMEA markets.
- Company: Join the iconic fashion brand, Michael Kors, known for its creativity and innovation.
- Benefits: Enjoy hybrid working, generous holidays, exclusive discounts, and wellness programmes.
- Why this job: Be part of a dynamic team that values creativity and inclusivity in the fashion industry.
- Qualifications: 3-4 years of SEM experience and strong analytical skills required.
- Other info: Collaborate with diverse teams and grow your career in a supportive environment.
The predicted salary is between 28800 - 48000 Ā£ per year.
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Who You Are:
- You are energetic, positive, reliable, and self-motivated.
- You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail.
- You are fashion-curious and capable of multi-tasking and prioritising across a rapidly changing environment.
What You'll Do:
Reporting to the Digital Marketing Manager, you'll be responsible for helping to define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across our 50+ EMEA markets.
Paid Search Strategy:- Guide our agency daily to improve paid search and shopping campaign performance, with a strong focus on optimising budgets, bid strategies, product feed enhancements, ad copy, and account structure.
- Build a global test & learn agenda for paid search with our agency.
- Maintain up to date industry knowledge including the latest in privacy regulations and their impact in Digital Marketing, such as CAPI's and consent mode.
- Manage Total Search relationship between agency and any third-party vendors.
- Review Market strategy for channel and best tactic mix to drive performance.
- Work with our agency to build a roadmap for organic traffic growth.
- Drive improvements in Keywords growth, Local Search visibility, ensuring our brand is discoverable across all relevant platforms.
- Own on-page SEO strategies, including onsite SEO/ AI enhanced articles, copy optimisation for category and product pages across all markets.
- Manage Tech/ backend enhancements for SEO with agency, web production and development team, including QA checks.
- Monitor Core Web Vitals and oversee recommendations for improvements through to implementation.
- Produce Weekly/Monthly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend.
- Analyse performance metrics and provide actionable insights to improve organic traffic and engagement.
- Manage invoices for relevant channels and third-party vendors.
- Support contract renewals, onboarding and security clearance for new projects.
- Work closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives.
- Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives with Site Merch & Web Production teams.
- Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace.
You'll Need to Have:
- 3-4+ years of handsāon SEM experience, ideally in retail or eCommerce.
- Solid understanding of digital marketing KPIs, with the ability to derive insights and then turn them into action plans.
- Proven success managing largeāscale paid search campaigns across multiple geographies.
- Strong analytical skills and proficiency in tools like Google Ads, SA360, Google Search Console, keyword tracking and research tools such as Demand Sphere/ SEM Rush/Ahrefs or similar.
- Experience working with or managing external agencies.
- Good understanding of enterprise level analytics tools such as Adobe or equivalent.
- Demonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence.
We'd Love to See:
- A team-player with good relationshipābuilding and communication skills.
- Ability to prioritise responsibilities in line with business objectives.
- A level of technical understanding of how GenAi & LLM models work is desirable.
- Keen interest in new developments within the online industry, including MTA and MMM.
- Understanding of database segmentation & using CRM data for personalisation.
- Experience using Jira or equivalent platform.
- A sense of humour and desire to work in a dynamic and diverse workplace.
MK Perks:
- Cross-brand Discount
- Exclusive Employee Sales
- Paid Parental Leave
- Generous Holiday Schedule and Vacation Days
- Summer Fridays
- Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
- Hybrid working (3 days a week in the office)
- Flexible working hours
- Thrive Wellness Program
- LifeWorks Employee Assistance Program
- #FeelGreat program that includes the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experiences
- Pension Contribution
- Season Loan Tickets
- Enhanced Maternity and Paternity Pay
- Private Health and Dental
- Gym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Michael Kors Digital Marketing Specialist in London employer: Michael Kors
Contact Detail:
Michael Kors Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Michael Kors Digital Marketing Specialist in London
āØTip Number 1
Network like a pro! Reach out to people in the fashion and digital marketing space, especially those who work at Michael Kors. A friendly chat can open doors that a CV just can't.
āØTip Number 2
Show off your passion for fashion! When you get the chance to chat with someone from the company, share your thoughts on their latest campaigns or trends. It shows you're genuinely interested and keeps the conversation lively.
āØTip Number 3
Prepare for interviews by practising common questions related to digital marketing and SEO. We all know how important it is to articulate your experience clearly, so rehearse your answers until they flow naturally.
āØTip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Michael Kors.
We think you need these skills to ace Michael Kors Digital Marketing Specialist in London
Some tips for your application š«”
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Mention any relevant experiences or projects that showcase your creativity and enthusiasm for the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Specialist role. Highlight your SEM experience and how it aligns with Michael Kors' goals. We want to see how you can contribute to our dynamic team!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. Remember, clarity is key when presenting your skills and experiences!
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures that we receive all your details correctly and helps us keep track of your application in our system.
How to prepare for a job interview at Michael Kors
āØKnow Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEM and SEO strategies. Be ready to discuss how you've successfully managed campaigns in the past and what tools you used, like Google Ads or SEM Rush.
āØShow Your Passion for Fashion
Michael Kors is all about fashion, so donāt hold back on expressing your enthusiasm for the industry. Share any personal projects or experiences that highlight your love for fashion and how it influences your marketing strategies.
āØPrepare for Team Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Be ready to explain how you communicate and build relationships across departments to achieve common goals.
āØBring Data-Driven Insights
Be prepared to discuss how you've used data to drive decisions in your previous roles. Highlight specific metrics you've improved and how you turned insights into actionable plans, as this will show your analytical skills and strategic thinking.
