At a Glance
- Tasks: Lead global growth marketing for a luxury accessory brand and manage a multi-million-pound budget.
- Company: Join a world-renowned luxury brand with a focus on innovation and creativity.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Dynamic environment with a culture of experimentation and continuous improvement.
- Why this job: Make a significant impact in a high-stakes leadership role at the intersection of marketing and analytics.
- Qualifications: 8-10+ years in growth marketing with strong analytical and leadership skills.
The predicted salary is between 80000 - 90000 £ per year.
We’re looking for a commercially minded, data‑driven, with a creative eye Head of Growth Marketing to lead global channel marketing for a world‑known luxury accessory brand. This is a high‑impact leadership role at the intersection of performance marketing, brand marketing, analytics and creative, responsible for building scalable, profitable growth across the full funnel media & customer lifecycle.
What You’ll Do
- Supporting the Senior Director of Ecommerce, you will manage and scale a multi‑million‑pound marketing budget, driving sustainable growth across new customer acquisition, ecommerce performance, campaign activation, and retention.
- This role combines running efficient execution across in‑house and agency teams, with strategic leadership and expertise thought leadership; you’ll operate close to the channels and data, while building the systems, team, and frameworks to scale.
- You’ll work cross‑functionally with Brand, Merch & Planning, Data & Design, turning customer, channel and product insights into high‑performing growth strategies.
- Clear execution of global growth strategy.
- Lead a large budget (multi‑million pound) to scale growth.
- Develop and execute a scalable, profitable growth strategy across all digital channels.
- Build repeatable growth loops with a focus on ROI and new customer acquisition.
- Balance sustainable high‑impact channel strategy with short‑term business impact.
- Future‑proof tech stack based on evolving digital landscape.
- Lead Performance Marketing: acquisition channels including Paid media (Meta, Google, YouTube, TikTok, other socials), SEO and content‑led growth, Partnerships, affiliates, and communities.
- Manage and optimise a multi‑million marketing budget with agile spend management based on performance signals.
- Bridge Brand, Product for growth; turn product features into acquisition and retention levers; align messaging with real customer value; translate insights into high‑performing creative direction; leverage upper funnel campaigns to deliver stronger return mid/lower.
- Build & Lead the Growth Function: set clear direction, scale and lead a high‑performing team; manage external agencies, partners and regional teams; set a high bar for execution, ownership, and agility; build a culture of growth & experimentation.
- Develop and embed a continuous testing framework across creative and messaging, AI‑first approach to new product testing, funnels and landing pages, offers and user journeys; rapidly identify what works, scale winners, stop underperformance.
- Embed a growth mindset to in‑house teams and external partners.
- Own Growth Analytics & Martech: define, track, optimise core KPIs (Traffic growth, ROI, CAC, LTV, activation, retention, conversion, adoption); build and maintain a robust attribution and tracking ecosystem.
- Ensure all decisions are grounded in clean, reliable, accessible data.
Background
- 8-10+ years in Growth, Performance Marketing, or Acquisition roles.
- Hands‑on experience managing significant paid media budgets.
- Has scaled a high‑growth digital business past early traction.
- Comfortable with data and attribution while having enterprise mindset.
- Systematic thinker; can challenge leadership with data‑backed decisions.
- Reactive and agile, knows when to cut losses quickly.
- Deep analytical and data‑driven mindset.
- Strong understanding of funnels, experimentation, and lifecycle marketing.
- Thought leadership skills in growth marketing.
- Accountability, strong attention to detail and output.
- Strong leadership & communication skills with collaborative approach.
Nice To Have
- Experience in fashion retail and/or luxury.
- Global experience, including China.
- Background in agency management, scaling growth, transformation projects.
- Tool experience: Google Analytics, Smartly, SimilarWeb, Brandwatch, familiarity with Salesforce, Dynamic Yield or similar.
Compensation Range
£80,000 - £90,000 per annum.
Equal Employment Opportunity Statement
The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team.
Head of Growth in London employer: Michael Kors
Capri Holdings Limited is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of London. With a strong focus on employee growth, we provide ample opportunities for professional development and leadership within a globally recognised luxury brand. Our hybrid work model promotes flexibility, while our commitment to data-driven decision-making ensures that every team member can contribute meaningfully to our ambitious growth strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Michael Kors are looking for when hiring for a Head of Growth.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Michael Kors for the Head of Growth, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Michael Kors as a Head of Growth, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Michael Kors’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Growth.
We think you need these skills to ace Head of Growth in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Michael Kors, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Michael Kors's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Michael Kors. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Michael Kors
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Michael Kors uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Michael Kors. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
