At a Glance
- Tasks: Analyse customer data and drive marketing strategies using SQL and insights.
- Company: Join the dynamic team at Michael Kors, a leader in fashion.
- Benefits: Enjoy flexible work options, career growth, and discounts on luxury products.
- Other info: Be part of a culture that values inclusion and social responsibility.
- Why this job: Make an impact by turning data into actionable marketing strategies.
- Qualifications: Experience with customer data, SQL skills, and strong analytical abilities.
The predicted salary is between 45000 - 55000 £ per year.
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then #korscareers would love to hear from you!
We have an exciting opportunity for a Customer Insights and Activation Analyst in our London office:
What You’ll Do
This role combines customer analysis, hands-on SQL data work, and driving customer audience strategy. You will play a key role in bridging data and marketing working closely with a wide range of stakeholders across Brand, Digital Marketing, Customer retention, and Clienteling to turn customer data into actionable marketing activity. Using SQL and Amperity (CDP) you will extract, shape and validate customer data, turning insights into targeted campaign audiences, and continuously refining those audiences based on performance and behaviour. You will transform complex data into clear insights which will help teams understand what’s happening and why.
Customer Analytics & Insights
- Analyse customer behaviour, engagement and purchase patterns to identify actionable insights
- Work with wider analytics team on deeper analysis (e.g. segmentation, propensity modelling inputs)
- Work with business teams to define audiences based on data-driven logic (e.g. lifecycle, value, propensity signals) that drive revenue or engagement
- Evaluate campaign performance and provide clear recommendations to improve targeting and ROI
- Support A/B testing design and measurement
- Build, manage and execute customer segments within the CDP (Amperity) for use across email, paid media, and clienteling
- Use SQL to define, validate and QA audience selections before activation
- Ensure all customer selections are accurate, compliant, and aligned with marketing requirements (preferences, opt-outs, GDPR)
- Own segment naming conventions, taxonomy, and governance
- Support business teams with testing suggestions and best practice
- Work with legal and IT security departments on setting up connectors between CDP and external partners when needed
Data & Technical Execution
- Understanding data landscapes and implication on data availability and accuracy
- Write and maintain clean, efficient SQL queries to extract and manipulate customer data from Snowflake and CDP
- Perform data validation and QA checks to ensure accuracy of all outputs used in marketing
- Troubleshoot data discrepancies across CDP, source systems and reporting outputs
- Drive best practices in data handling, documentation, and query structuring
Stakeholder Collaboration
- Partner with Brand, Digital, Retention, Stores and other marketing teams to understand objectives and translate them into a data-driven solutions
- Communicate insights in a clear, actionable way (non-technical audience friendly)
- Act as a key link between data, analytics, and marketing execution
What We’re Looking For
- Solid experience working with customer data and GDP
- Someone who can own end-to-end delivery: from gathering requirements → insight → presenting results → creating audience → evaluation of results
- Strong attention to detail and a structured approach to working with data
- A proactive individual who can work independently and manage multiple priorities
- A clear communicator who can simplify complex data for business stakeholders
- Strong stakeholder management skills, with the ability to partner effectively across teams
You’ll Need to Have
- Solid experience working with customer data and GDP
- Strong hands-on experience using SQL to query, manipulate and validate large datasets (this is essential)
- Advanced PowerPoint skills
- Advanced Excel skills
- Excellent attention to detail, with a strong focus on data accuracy and governance
- Strong analytical skills with the ability to turn data into actionable insights
A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition. Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
Work-Life Balance & Flexibility
Support for your well-being with flexible work options and generous time-off policies.
Culture & Belonging
Be part of a culture that champions fairness, fosters belonging, and provides opportunities for everyone to grow and reach their full potential. Enjoy discounts on premium products and luxury brands.
Impact & Social Responsibility
Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.
The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team.
Customer Insights and Activation Analyst in London employer: Michael Kors
At Michael Kors, we pride ourselves on being a purpose-driven employer that fosters a culture of inclusion, impact, and recognition. Located in the vibrant city of London, we offer our employees clear paths for career growth, flexible work options, and exclusive perks such as discounts on luxury products. Join us to be part of a team that champions fairness and provides opportunities for everyone to thrive while making a meaningful impact through our social responsibility initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights and Activation Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Kors and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Kors are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Kors on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Kors. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Insights and Activation Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Kors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Kors:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Kors’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Kors
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Kors will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Kors, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
