Influencer Marketing and Community Coordinator
Influencer Marketing and Community Coordinator

Influencer Marketing and Community Coordinator

London Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Support influencer marketing strategies and manage relationships with talent and agencies.
  • Company: Join Michael Kors, a leading fashion brand known for creativity and innovation.
  • Benefits: Enjoy hybrid working, generous holidays, employee discounts, and wellness programmes.
  • Why this job: Be part of a dynamic team that values creativity and collaboration in the fashion industry.
  • Qualifications: Strong communication skills, organisational abilities, and a passion for fashion are essential.
  • Other info: This role offers opportunities for growth within Capri Brands.

The predicted salary is between 28800 - 43200 £ per year.

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

\”I feel really luckyto be surrounded by such a great team. I’m not only grateful that they’ve helped meachievemygoals,but also that I can give them a place where they canachievetheirs.\”

– Michael Kors –

Purpose:

The primary purpose of this position will be to support the Influencer Marketing and Community Manager in the development and implementation of the EMEA influencer strategy across the key markets in Europe. This is a hands-on campaign and talent/agent relations management role, and requires a proactive, passionate, resilient, and charismatic individual. This position will partner closely with the Global Digital Communications team in New York, to ensure the European needs are understood and met and that there is a strong alignment between HQ and EMEA.

The role will report to the Influencer Marketing and Community Manager.

What You’ll Do:

INFLUENCER MARKETING & COMMUNITY

  • Coordinate the development of, maintenance and expansion of content creator and influencer talent, their agents and creative/media agencies relationships and database, ensuring the right fit for the brand and objective
  • Build a targeted content creators, influencer, talent agents and creative agencies active and up-to-date database that reflects the latest industry trends
  • Product seeding, sendouts and gifting as agreed and according to the strategy
  • Develop seasonal gifting and paid partnership strategies aligned with key investments and brand moments
  • Complete end-to-end talent management: talent creative content briefing, talent negotiation, closing a deal, contracting, and ensuring all content is posted within schedule
  • Partner with external agencies with the goal of building influencer programs that drive social media engagement
  • Work with legal team to develop talent specific contract templates and ensure all talent are contracted for their deliverables
  • Coordinate budget trackers and managing talent payments
  • Track and report on KPI’s across all initiatives via our influencer marketing platform.
  • Ensure influencers adhere to brand guidelines

GENERAL

  • Help contribute to competitor report on media, digital and social activity, industry trends, market insights and cultural nuances
  • Keep abreast of key digital platforms trends and innovation bringing solutions to drive creativity and effectiveness of campaigns
  • Contribute to budget tracker management, invoicing, vendor set up
  • Support the Manager in post campaign analysis and reporting

You’ll Need to Have:

  • Strong relationships with agents and talent directly
  • Strong organisational skills with ability to prioritise
  • Experience in writing briefs, negotiating, contracting
  • Excellent written and verbal communication
  • Exceptional attention to detail
  • Fashion / luxury background. Genuine interest in retail, fashion and/or luxury industry
  • Comfortable working in a fast-paced environment
  • Strong understanding of social platforms (Youtube, Facebook, Instagram, TikTok etc.) and current trends

We’d Love to See:

Behaviours are important to help us deliver our purpose, and our goal is to ensure behaviours are present in everything we do. Trust and Support, Inspire and Empower, Innovate and Collaborate

  • Creative solution
  • Strong cross-functional collaboration
  • Effective and professional communication
  • Tenacity to drive results
  • Entrepreneurial
  • Curiosity
  • Problem solving
  • Functional Skills

MK Perks:

Our purpose is to make all employees and customers #FeelGreat with Michael Kors. When you join our business, we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –

  • Multi-brand Discount
  • Exclusive Employee Sales
  • Paid Parental Leave
  • Generous Holiday Schedule and Vacation Days
  • Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
  • Hybrid working (3 days a week in the office)
  • Flexible working hours
  • Thrive Wellness Program
  • LifeWorks Employee Assistance Program
  • #FeelGreat program that include the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experienc
  • Pension Contribution
  • Season Loan Tickets
  • Enhanced Maternity and Paternity Pay
  • Private Health and Dental
  • Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

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Influencer Marketing and Community Coordinator employer: Michael Kors

Michael Kors is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity thrives and employees are empowered to achieve their goals. With a strong focus on employee well-being, the company offers a range of benefits including flexible working hours, generous holiday schedules, and opportunities for internal mobility across prestigious brands. Located in a dynamic environment, this role provides a unique chance to collaborate with global teams while contributing to innovative influencer marketing strategies in the fashion industry.
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Contact Detail:

Michael Kors Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Influencer Marketing and Community Coordinator

✨Tip Number 1

Network with influencers and agents in the fashion industry. Attend events, webinars, or online forums where you can connect with professionals who are already in the field. Building these relationships can give you insights into the role and potentially lead to referrals.

✨Tip Number 2

Stay updated on the latest trends in social media platforms like Instagram, TikTok, and YouTube. Understanding current trends will not only help you in interviews but also demonstrate your passion for the industry and your ability to adapt to fast-paced environments.

✨Tip Number 3

Showcase your organisational skills by managing a small project or campaign related to influencer marketing. This could be a personal blog, a social media account, or even a collaboration with local influencers. Having tangible examples of your work can set you apart from other candidates.

✨Tip Number 4

Familiarise yourself with Michael Kors' brand values and recent campaigns. Being able to discuss how your skills align with their mission during an interview will show that you're genuinely interested in the role and the company.

We think you need these skills to ace Influencer Marketing and Community Coordinator

Strong relationships with agents and talent
Organisational Skills
Brief Writing
Negotiation Skills
Contract Management
Excellent Written and Verbal Communication
Attention to Detail
Fashion and Luxury Industry Knowledge
Social Media Platform Understanding
Trend Awareness
Cross-Functional Collaboration
Creative Problem Solving
Budget Management
KPI Tracking and Reporting
Proactive Attitude
Resilience

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and community management. Emphasise any previous roles where you coordinated campaigns or managed relationships with influencers.

Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion and the luxury industry. Mention specific examples of how you've successfully managed influencer relationships or campaigns in the past.

Showcase Your Communication Skills: Since excellent written and verbal communication is crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Use professional language while also reflecting your personality.

Highlight Your Understanding of Social Media Trends: Demonstrate your knowledge of current social media trends and platforms like Instagram and TikTok. You could include examples of how you've leveraged these platforms in previous roles to engage audiences.

How to prepare for a job interview at Michael Kors

✨Show Your Passion for Fashion

Make sure to express your genuine interest in the fashion and luxury industry during the interview. Share any relevant experiences or insights you have about current trends, as this will demonstrate your enthusiasm and knowledge about the field.

✨Highlight Your Organisational Skills

Since the role requires strong organisational abilities, be prepared to discuss how you manage multiple projects and priorities. Provide examples of past experiences where you successfully coordinated campaigns or managed relationships with influencers and agents.

✨Demonstrate Your Communication Skills

Effective communication is key in this role. Practice articulating your thoughts clearly and confidently. You might also want to prepare a brief pitch on how you would approach influencer partnerships, showcasing your negotiation and contracting skills.

✨Research the Company and Its Competitors

Before the interview, take time to research Michael Kors and its competitors. Understanding their brand values, recent campaigns, and market positioning will help you tailor your responses and show that you are proactive and well-informed.

Influencer Marketing and Community Coordinator
Michael Kors
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