Job Title
Global Head of Growth Marketing, E-Commerce
Reporting to
Senior Director of E-Commerce
Location
London | Hybrid
Who You Are
We’re looking for a commercially minded, data‑driven, with a creative eye Head of Growth Marketing to lead global channel marketing for a world‑known luxury accessory brand. This is a high‑impact leadership role at the intersection of performance marketing, brand marketing, analytics and creative, responsible for building scalable, profitable growth across the full funnel media & customer lifecycle.
What You’ll Do
Supporting the Senior Director of Ecommerce, you will manage and scale a multi‑million‑pound marketing budget, driving sustainable growth across new customer acquisition, ecommerce performance, campaign activation, and retention. This role combines running efficient execution across in‑house and agency teams, with strategic leadership and expertise thought leadership; you’ll operate close to the channels and data, while building the systems, team, and frameworks to scale. You’ll work cross‑functionally with Brand, Merch & Planning, Data & Design, turning customer, channel and product insights into high‑performing growth strategies.
- Clear execution of global growth strategy.
- Lead a large budget (multi‑million pound) to scale growth.
- Develop and execute a scalable, profitable growth strategy across all digital channels.
- Build repeatable growth loops with a focus on ROI and new customer acquisition.
- Balance sustainable high‑impact channel strategy with short‑term business impact.
- Future‑proof tech stack based on evolving digital landscape.
- Lead Performance Marketing: acquisition channels including Paid media (Meta, Google, YouTube, TikTok, other socials), SEO and content‑led growth, Partnerships, affiliates, and communities.
- Manage and optimise a multi‑million marketing budget with agile spend management based on performance signals.
- Bridge Brand, Product for growth; turn product features into acquisition and retention levers; align messaging with real customer value; translate insights into high‑performing creative direction; leverage upper funnel campaigns to deliver stronger return mid/lower.
- Build & Lead the Growth Function: set clear direction, scale and lead a high‑performing team; manage external agencies, partners and regional teams; set a high bar for execution, ownership, and agility; build a culture of growth & experimentation.
- Develop and embed a continuous testing framework across creative and messaging, AI‑first approach to new product testing, funnels and landing pages, offers and user journeys; rapidly identify what works, scale winners, stop underperformance.
- Embed a growth mindset to in‑house teams and external partners.
- Own Growth Analytics & Martech: define, track, optimise core KPIs (Traffic growth, ROI, CAC, LTV, activation, retention, conversion, adoption); build and maintain a robust attribution and tracking ecosystem.
- Ensure all decisions are grounded in clean, reliable, accessible data.
Background
- 8-10+ years in Growth, Performance Marketing, or Acquisition roles.
- Hands‑on experience managing significant paid media budgets.
- Has scaled a high‑growth digital business past early traction.
- Comfortable with data and attribution while having enterprise mindset.
- Systematic thinker; can challenge leadership with data‑backed decisions.
- Reactive and agile, knows when to cut losses quickly.
- Deep analytical and data‑driven mindset.
- Strong understanding of funnels, experimentation, and lifecycle marketing.
- Thought leadership skills in growth marketing.
- Accountability, strong attention to detail and output.
- Strong leadership & communication skills with collaborative approach.
Nice To Have
- Experience in fashion retail and/or luxury.
- Global experience, including China.
- Background in agency management, scaling growth, transformation projects.
- Tool experience: Google Analytics, Smartly, SimilarWeb, Brandwatch, familiarity with Salesforce, Dynamic Yield or similar.
Compensation Range
£80,000 - £90,000 per annum.
Equal Employment Opportunity Statement
The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.
