At a Glance
- Tasks: Lead global social media strategy and elevate brand presence across digital platforms.
- Company: Join the iconic luxury brand, Jimmy Choo, known for glamour and exceptional craftsmanship.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and cultural relevance.
- Why this job: Shape the future of a luxury brand and engage with vibrant online communities.
- Qualifications: 10+ years in social media with luxury brand experience and strong leadership skills.
The predicted salary is between 40000 - 50000 £ per year.
A visionary and commercially minded Global Director of Social Media to lead our global social ecosystem and define the future of our brand across digital platforms. This role is responsible for developing and executing a world-class social media strategy that elevates brand desirability, builds engaged communities, drives cultural relevance, and contributes to measurable business growth. The ideal candidate combines luxury brand storytelling with deep platform expertise, understands how culture and creators influence consumer behaviour, and has a proven track record of building integrated social, community, influencer, and affiliate strategies that deliver both brand equity and commercial performance. This leader will oversee global social strategy while partnering closely with regional teams to ensure local relevance and execution excellence.
Key Responsibilities
- Global Social Strategy
- Define and lead the global social media vision, strategy, and roadmap
- Develop channel-specific strategies
- Identify emerging trends and establish governance
- Social Content & Creative Leadership
- Lead global social content strategy
- Partner across Creative, Brand, PR, Editorial, Ecommerce
- Champion innovative content formats
- Platform Expertise & Innovation
- Serve as expert across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and emerging platforms
- Close collaboration with APAC on regional platforms including LRB, Douyin, WeChat and Weibo
- Close collaboration with JP team on regional platforms including Line
- Monitor platform changes, drive experimentation, evaluate AI tools
- Community Strategy
- Develop community strategy, engagement programs, standards and advocacy
- Build long-term creator partnerships and oversee campaigns
- Develop and scale a global affiliate creator program across platforms including ShopMy and LTK
- Partner with Ecommerce and Performance Marketing
- Manage attribution, reporting and optimization
- Analytics & Performance
- Establish KPIs and executive reporting including brand sentiment from existing tools (Lefty, Brandwatch)
- Leadership & Collaboration
- Lead the global social team and agency partners while collaborating cross-functionally
Skills, Experience and Qualification
- 10+ years in social media, digital marketing or influencer marketing
- Luxury, fashion, beauty or premium brand experience
- Proven global strategy leadership
- Deep platform expertise
- Strong influencer and affiliate marketing experience
- Excellent leadership, analytical and communication skills
Global Social Media Director (FTC) employer: Michael Kors
Michael Kors is an exceptional employer, offering a dynamic and creative work environment in the heart of London. With a strong focus on employee growth and development, we provide opportunities for continuous improvement and collaboration across teams, ensuring that our Retail IT Analysts play a vital role in enhancing our retail technology landscape. Join us to be part of a globally-minded team that values innovation and fosters a culture of inclusivity and support.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social Media Director (FTC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Kors and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Kors are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Kors on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Kors. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Social Media Director (FTC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Kors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Kors:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Kors’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Kors
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Kors will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Kors, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
