District Visual Merchandiser

The District Visual Merchandiser operates as a brand ambassador, reinforcing brand standards and vision across the estate, balancing creative vision with commerciality; ensuring the highest customer experience is delivered across all channels, both internally and externally. The DVM team operates as a support function for Retail, primarily focused on driving visual consistency across all customer touchpoints and channels within a territory with multiple stores and countries. The role is also involved in various activities supporting the planning and visual execution of cross‑department projects, such as marketing activations, showroom set‑ups, events, pop‑ups, and new store openings.

Main Responsibilities

• Teamwork & Communication
  • Monitor monthly VM execution in stores, providing guidance and training and discussing the best commercial strategies with retail business partners, collecting feedback and photos.
  • Deliver all administrative tasks relevant for the DVM structure on a monthly basis, such as photo decks, store visit reports, whereabouts, and weekly feedback.
  • Submit weekly recap reports and feedback to the Regional Visual Manager.
  • Submit monthly creative CompShop ideas to the Regional Visual Manager.
  • Participate in weekly team conference calls held by Senior Visual Management.
  • Lead assigned wider projects and activities, partnering with VM team members, internal departments (e.g., marketing), and external partners (department stores, suppliers).
  • Partner with store management to host and lead monthly store walkthroughs.
  • Participate and support the annual VM summit, held by the Senior EU VM Team.
  • Support the planning and installation of seasonal market campaigns across EU showrooms for both mainline and collections, working in collaboration with all involved functions (merch, buying, planning, sales).
  • Provide photo decks to all stakeholders.
  • Support new store openings and relocations, both during the planning phase and by leading the installation and execution during the handover week.
• Training & Development
  • Organise and host VM training for base stores and the district on a regular basis.
  • Plan and deliver structured, training‑focused store visits.
  • Support monthly floorset installation across the district by establishing a regular planning, feedback, and follow‑up process.
  • Regularly provide training refreshes during the weekly District Managers Conference Call.
  • Collaborate on the creation of the VM training programme, providing best practices and content for the training tools.
  • Identify and train field VM talents to improve general knowledge and create a successors talent pool.
  • Support store management with recruiting and onboarding of in‑store VMs.
• Commercial Focus
  • Plan and implement monthly floorsets in cooperation with the base store manager, analysing store performance weekly and tailoring product placement to business needs.
  • Support all store managers within the district with commercial product placement using relevant reports and business tools.
  • In cooperation with District Managers, plan, implement, and oversee local VM strategies tailored to specific markets.
  • Conduct regular joint visits with District Managers to identify key VM/product opportunities in stores.
  • Support quarterly District Managers’ business strategy by creating appropriate Visual Strategy and overseeing its implementation.
  • Attend weekly District Managers Conference Calls to brief on key weekly VM focus areas and objectives.
  • Collaborate with District Manager and Regional Visual Manager to identify business opportunities within existing store layouts (e.g., department swaps or expansions, grading reviews, commercial actions).
  • Collaborate with Regional Visual Managers to identify opportunities for the annual fixture review project, collecting information and providing proposals for potential layout and business improvements.
  • Responsible for tailoring Brand VM directives to relevant markets with a local approach.
  • Support wider retail business through market‑specific projects such as seasonal concept doors and pop‑ups, product trials, showroom set‑ups.
  • Deliver innovation projects focused on new display techniques at EU and global level.
  • Incorporate monthly creative ideas into model store launches.
  • Support Senior VM team in collecting new ideas for props and fixtures, focusing on sustainability, communication (POS), and display techniques, and partner with the VM project manager to develop the ideas and rollout.

Requirements

• At least 3 years of experience in a similar role, or managing VM in a flagship store.
• Experience with trend‑led, premium, fashion‑focused businesses.
• Great planning and organization skills.
• Strong ability to work in partnership with other retail functions.
• Ability to deliver VM training to store teams in the territory, both physically and virtually.
• Experience with analysing KPIs and deriving action plans from them.
• Fluency in English is mandatory; other languages beneficial.
• Ability to travel (approx. 40% of time in the home city, 60% travel).
• Awareness of industry trends and market‑specific customer profiles.
• Ability to demonstrate creative, commercial, and people‑focused skills/competencies.
• Be a passionate and highly creative individual, consistently delivering visual excellence in stores.
• Willingness to continually grow, develop, and learn new skills; interest in a career path within the retail industry.
• Have sound IT (Microsoft) knowledge: Outlook, Photoshop, PowerPoint, Word, etc.

Diversity & Inclusion at Capri

We’re committed to building a workplace that reflects the diversity of our customers and communities. Capri is proud to be an equal‑opportunity employer and encourages applications from all backgrounds and identities.