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- Tasks: Drive digital marketing strategies and optimise campaigns for Michael Kors across 50+ EMEA markets.
- Company: Join a dynamic team at Michael Kors, a leader in fashion and innovation.
- Benefits: Enjoy hybrid working, generous holidays, and exclusive employee discounts.
- Why this job: Be part of a creative environment where your ideas can shine and make an impact.
- Qualifications: 3-4 years of SEM experience and strong analytical skills required.
- Other info: Embrace a diverse workplace that values your unique contributions.
The predicted salary is between 36000 - 60000 £ per year.
OverviewWe have an exciting opportunity for a Digital Marketing Search Specialist .
Responsibilities
Reporting to the Digital Marketing Manager, define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across 50+ EMEA markets.
Paid Search Strategy: guide our agency daily to improve paid search and shopping campaign performance, optimize budgets, bid strategies, product feed enhancements, ad copy, and account structure; build a global test & learn agenda for paid search with our agency; stay up to date with industry privacy regulations and their impact in Digital Marketing (e.g., CAPI, consent mode); manage Total Search relationship between agency and third-party vendors; review market strategy for channel mix; build a roadmap for organic traffic growth; drive improvements in keyword growth and Local Search visibility; own on-page SEO strategies including onsite SEO/AI-enhanced articles and copy optimization for category and product pages across all markets; manage tech/back-end enhancements for SEO with agency, web production and development teams, including QA checks; monitor Core Web Vitals and oversee implementation improvements.
Reporting & Analytics: produce weekly/monthly reporting to clearly articulate performance, reasons for results, and action plans with a focus on efficiency of marketing spend; analyse performance metrics and provide actionable insights to improve organic traffic and engagement.
Invoicing, Legal & Security: manage invoices for relevant channels and third-party vendors; support contract renewals, onboarding and security clearance for new projects.
Cross-functional collaboration: work with Brand, Design, Analytics, CRM & Retail teams across EU and North America to align activity with broader business objectives; integrate SEO into content planning and digital initiatives with Site Merch & Web Production teams; contribute to an inclusive and enjoyable workplace.
Qualifications
3-4+ years of hands-on SEM experience, ideally in retail or eCommerce
Solid understanding of digital marketing KPIs with ability to derive insights and translate them into action plans
Proven success managing large-scale paid search campaigns across multiple geographies
Strong analytical skills; proficiency in tools like Google Ads, SA360, Google Search Console, keyword tracking tools, and analytics platforms (e.g., DemandSphere, SEMrush, Ahrefs or similar)
Experience working with or managing external agencies
Good understanding of enterprise analytics tools such as Adobe Analytics or equivalent
Demonstrable written and verbal communication skills with ability to present ideas to senior management
Nice to Have
Team-player with strong relationship-building and communication skills
Ability to prioritise responsibilities in line with business objectives
Desirable understanding of GenAI & LLM concepts
Keen interest in online industry developments (e.g., MTA, MMM)
Understanding of database segmentation and using CRM data for personalisation
Experience using Jira or similar project management tools
Humility, humor, and a desire to work in a dynamic and diverse workplace
Benefits
Cross-brand discount
Exclusive employee sales
Generous holiday schedule and vacation days
Summer Fridays
Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
Hybrid working (3 days a week in the office)
Thrive Wellness Program
LifeWorks Employee Assistance Program
#FeelGreat program with pillars: Connected Communities, Inspired Innovation, Responsible Future, Meaningful Experiences
Pension contribution
Season ticket loans
Enhanced maternity and paternity pay
Private health and dental
Equal OpportunityCapri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, race, color, religion, ethnicity, national origin, disability, or any other legally protected characteristic.
Location and StatusLocation: London, England, United Kingdom. This opportunity is posted for visibility in the UK market.
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Contact Detail:
Michael Kors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their digital marketing strategies and come ready with ideas on how you can contribute. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining our team at StudySmarter.
How to prepare for a job interview at Michael Kors
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEM and SEO strategies. Be ready to discuss how you've successfully managed paid search campaigns in the past and what tools you’ve used, like Google Ads or SEM Rush.
✨Show Off Your Analytical Skills
Prepare to talk about how you analyse performance metrics and turn insights into actionable plans. Bring examples of reports you've created and how they impacted marketing spend efficiency. This will show that you can not only track performance but also drive results.
✨Be a Team Player
Since collaboration is key in this role, think of examples where you've worked with cross-functional teams. Highlight your communication skills and how you’ve built relationships with others to achieve common goals. A good sense of humour can go a long way here too!
✨Stay Updated on Industry Trends
Demonstrate your passion for the fashion and digital marketing industries by discussing recent trends or changes, like privacy regulations affecting digital marketing. Showing that you're proactive about learning will impress the interviewers and align with their dynamic workplace culture.
