Digital Marketing Coordinator in City of Westminster

The Digital Marketing Coordinator supports Michael Kors' performance marketing team across EMEA & ROW, helping to deliver affiliate, paid social, advocacy and cross-channel digital marketing activity. The role supports campaign delivery, creative coordination, reporting, content creation and operational processes, helping to ensure accurate and timely execution across digital marketing initiatives., Digital Marketing & Channel Support:

• Support the day-to-day delivery of affiliate marketing activity across EMEA markets.
• Assist with publisher onboarding, campaign briefing, exposure planning and ongoing partner coordination.
• Monitor affiliate performance and highlight optimisation opportunities to the relevant channel specialist.
• Support cross-channel digital marketing activity, with a primary focus on Paid Social coordination.
• Assist with campaign launches, quality assurance checks, ad previews, asset distribution and delivery tracking.
• Coordinate campaign inputs and requests across markets, agencies and internal stakeholders.
• Support testing initiatives and maintain relevant campaign performance trackers and dashboards.

Creative & Content Coordination:

• Manage creative briefing and delivery workflows across digital marketing channels.
• Coordinate assets with Design, Brand, CRM, eCommerce and agency partners.
• Support copywriting for digital campaigns, partner communications and marketing activity.
• Ensure campaign assets and copy are accurate, on brand and delivered on time.
• Maintain creative trackers and marketing calendars to provide clear visibility of planned activity.
• Support quality assurance checks across campaign assets, messaging and landing page experiences.

Advocacy & Community Marketing (Duel):

• Support the delivery of the Michael Kors advocacy programme through Duel.
• Create campaign briefs and coordinate advocate communications.
• Review content submissions for accuracy, quality and brand alignment.
• Monitor advocate activity and maintain programme trackers.
• Create and distribute weekly advocacy digest emails to stakeholders.
• Assist with advocate onboarding and wider community engagement initiatives.

Reporting & Operations:

• Maintain Airtable trackers, campaign calendars and operational documentation.
• Produce regular reporting across affiliate, advocacy and wider digital marketing activity.
• Monitor campaign execution and flag relevant trends, issues and opportunities.
• Help ensure data accuracy across internal reporting tools and platforms.
• Assist with contract administration, asset organisation and general team coordination.

Cross-Functional Collaboration:

• Work closely with Design, Brand, CRM, eCommerce, PMG, Merchandising and agency partners to support campaign execution.
• Facilitate communication between stakeholders to help ensure deadlines and deliverables are met.
• Support the rollout of new tools, processes and marketing initiatives.
• Contribute to team projects and wider digital marketing programmes as required.

You are energetic, positive, reliable, keen to learn and self-motivated. You thrive in a rapidly changing environment while maintaining meticulous attention to detail. You are fashion-curious, highly organised, and able to manage and prioritise multiple activities in a demanding environment., This role is ideal for an organised, detail-oriented individual who enjoys collaborating with multiple stakeholders and building experience across a broad range of performance marketing channels., 1-3 years of experience in digital marketing, affiliate marketing, paid social, eCommerce or a related marketing role.

• Strong organisational and project coordination skills, with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Experience using Microsoft Office, particularly Excel.
• The ability to manage multiple priorities in a fast-paced environment.
• An analytical mindset and confidence working with marketing performance data.
• A collaborative approach and willingness to learn across multiple digital marketing channels.

We'd Love to See:

• Knowledge of affiliate marketing, paid social, SEO and other performance marketing channels.
• Experience with platforms such as Awin, Duel, Meta Ads Manager, TikTok or Adobe Analytics.
• Experience managing content, creative workflows or campaign calendars.
• An understanding of influencer, advocacy or creator-led marketing.
• Commercial awareness and an interest in fashion, luxury retail and eCommerce.
• A proactive, curious and solutions-oriented mindset.