At a Glance
- Tasks: Support marketing strategies and campaigns for Michael Kors' wholesale and concession channels.
- Company: Join the iconic fashion brand, Michael Kors, in a dynamic London office.
- Benefits: Gain valuable experience in luxury marketing with a creative team.
- Other info: Opportunity to work with a passionate team and grow your career in fashion marketing.
- Why this job: Be part of a fast-paced environment where your ideas can shine and make an impact.
- Qualifications: 3-5 years of marketing experience, preferably in luxury, with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
We have an exciting opportunity for a Trade Marketing Coordinator (12 month FTC) role based in our London office.
Department overview: Forming part of the Marketing, Events and Media team, within the wider Marketing, PR and communication team, the Trade Marketing function is responsible for creating and implementing marketing strategies to drive the success of EU retail, concession and wholesale stores. The team works in collaboration with the wider organisation to ensure an integrated and customer-focused approach across all trade marketing activations. This role will support EMEA Wholesale Marketing, specifically, reporting directly to the Wholesale Marketing Manager.
You are hands-on, collaborative, and a creative thinker who is passionate about marketing and consumer behaviour. You have outstanding communication skills, can effectively work with and influence colleagues as well as internal and external partners. Someone who thrives in a rapidly changing environment, bringing fresh thinking to the planning and implementation of marketing campaigns. You are highly organised, a keen learner and self-motivated, able to work well under deadlines and perform multiple tasks effectively and concurrently.
What You’ll Do:
- Support the Marketing Manager in the timely development and delivery of high-impact, cost-effective marketing plans in support of seasonal activity and events across all Wholesale Partner and Concession channels within the EMEA region.
- Collaborate with the cross-functional teams in the development of marketing initiatives and multichannel 360 campaigns with a focus on engaging in-store customer experiences, pop-ups and events, influencer partnerships and digital campaigns.
- Proactively collaborate across divisions, ensuring efficient communications to deliver consistent brand messaging and create a cohesive customer journey across all touchpoints.
- Work in partnership with the internal digital teams to innovate and implement digital & social drive to store initiatives.
- Effective end-to-end management & co-ordination of all stages of campaign development from initial brief through to design sign off, costings, eventual delivery into stores within the requested timeframe and monitoring results.
- Foster strong and transparent relationships with internal and external stakeholders.
- Facilitate store-led clienteling initiatives/ appointments, both virtual and in-store – provide seasonal tools and manage GWP allocation.
- Share seasonal assets and regular updates with wholesale partners - leverage their channels to amplify marketing activations and ensure global alignment.
- Effectively manage day-to-day communications with wholesale partners.
- Develop strong partnerships within the Sales team to foster new ideas and explore new opportunities aligned to Sales growth/priorities.
- Identify and present strategic opportunities that meet Michael Kors business objectives for Wholesale Partners (all product categories across MMK, Men's and Kids).
- Manage the project's budget and report on ROI.
- Stay current and knowledgeable on new developments, trends and technologies in the luxury and fashion industry space.
- Create compelling reports about the market, industry trends, and the competitive landscape.
- Bring new and innovative ideas that can be developed into marketing initiatives.
- Market visits within the EMEA region for the launch of projects.
You’ll Need to Have:
- At least 3-5 years of Marketing experience, preferably in the luxury sector, including experience within Wholesale.
- Well-versed in all aspects of Marketing with a strong brand judgement and understanding of the luxury industry.
- Proven success in planning and delivering campaigns, including in-store and across digital channels.
- Organised, efficient ways of working at all times, owning projects and managing project files and trackers.
- Exemplary written and oral communications.
- Knowledge of a second European language is a plus.
- Advanced proficiency in Microsoft Excel, Word, PPT, and Outlook.
- Proactive and insightful analytical and problem-solving skills.
- Ambitious, strategic 360 thinking is a must.
- Thrive in a fast-paced, on-time deliverable environment.
- Bachelor’s degree or equivalent.
We’d Love to See:
- Enthusiasm.
- A good work ethic.
- Team player with a can-do attitude.
Trade Marketing Coordinator - 12 months FTC in London employer: Michael Kors Stores California
Contact Detail:
Michael Kors Stores California Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Coordinator - 12 months FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those connected to Michael Kors. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the company, share your ideas on marketing campaigns or trends you’ve noticed. This will not only demonstrate your passion but also your understanding of the brand.
✨Tip Number 3
Prepare for the interview by researching the latest marketing strategies in the luxury sector. Bring examples of successful campaigns you admire and think about how you could apply similar tactics at Michael Kors. It’ll show you’re proactive and ready to contribute!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about wanting to join the team. Let’s make it happen!
We think you need these skills to ace Trade Marketing Coordinator - 12 months FTC in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how your enthusiasm aligns with our brand and the role. Share any relevant experiences that highlight your passion.
Tailor Your Application: Make sure to customise your CV and cover letter for the Trade Marketing Coordinator position. Highlight your marketing experience, especially in the luxury sector, and how it relates to the responsibilities outlined in the job description.
Be Clear and Concise: We appreciate straightforward communication. Keep your application clear and to the point, showcasing your skills and experiences without unnecessary fluff. This will help us see your qualifications quickly!
Apply Through Our Website: Don't forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Michael Kors Stores California
✨Know Your Fashion
Make sure you brush up on the latest trends in the luxury fashion industry. Michael Kors is all about creativity and innovation, so being able to discuss current market trends and how they relate to their brand will show your passion and knowledge.
✨Showcase Your Collaboration Skills
Since the role involves working with cross-functional teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight any experiences where you influenced colleagues or worked with external partners to achieve a common goal.
✨Be Organised and Proactive
Demonstrate your organisational skills by discussing how you manage multiple projects and deadlines. Bring along a portfolio or examples of past campaigns you've managed, showcasing your ability to deliver high-impact marketing plans efficiently.
✨Communicate Effectively
Strong communication is key for this role. Practice articulating your thoughts clearly and confidently. Prepare to discuss how you’ve handled communications with stakeholders in previous roles, ensuring you convey your ability to foster strong relationships.