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- Tasks: Support CRM campaigns and email marketing initiatives across EMEA markets.
- Company: Join the iconic fashion brand Michael Kors in a creative environment.
- Benefits: Gain hands-on experience in CRM with opportunities for growth.
- Other info: Dynamic team atmosphere with a focus on learning and collaboration.
- Why this job: Kickstart your career in marketing while working with a global fashion leader.
- Qualifications: 1-2 years in marketing or related fields; passion for fashion is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
We are looking for a Coordinator to join our Retention Marketing team at Michael Kors based in London.
What You’ll Do:The Coordinator, Retention Marketing is an exciting entry point into CRM and customer retention at Michael Kors. Working across EMEA markets, you will support the execution of CRM and e-mail campaigns, lifecycle automations, and acquisition initiatives – playing a hands-on role in the day-to-day delivery that keeps our retention programmes running smoothly.
- Coordinate the end-to-end email workflow across EMEA markets, working with multiple stakeholders to ensure accurate and timely briefing, completion of campaign request forms and correct setup of linking tables and audience selection.
- Support CRM Specialist in delivering data capture initiatives across e-commerce and store channels, ensuring all touchpoints are functioning correctly, optimised for conversion and effectively capturing customer data.
- Take ownership of the email QA tracker and conduct detailed cross-device testing to ensure campaigns are accurate, error-free and approved on time.
- Monitor lifecycle automations (e.g. welcome, abandon, post-purchase), identifying performance trends and support with the implementation of optimisation actions to improve engagement and conversion.
- Collaborate closely with the Brand Marketing team to manage the end-to-end process for Retail and Outlet campaigns, ensuring briefs are clearly defined, aligned to objectives and delivered on time through effective coordination with stakeholders.
- Assist with driving SMS performance, supporting with campaign planning, copy briefs, audience selection and scheduling of on-demand messaging.
- Assist in compiling weekly, monthly, and quarterly performance reports, analysing key metrics to identify trends, surface anomalies and deliver actionable insights and opportunities for improvement.
- Support the setup and tracking of A/B tests across campaigns and lifecycle journeys, keeping test roadmap up to date with plans, results and learnings.
- Maintain reporting templates and dashboards for the wider team.
- Provide general administrative support across the team, coordinating planning, execution and ad-hoc tasks, acting as a key support function to ensure the smooth day-to-day operation of CRM and email activities.
- Help document processes, campaign workflows and best practices.
- Strong organisational skills and attention to detail.
- Solid understanding of email KPIs and deriving insights for wider business reporting and actions.
- Experience working in a fast-paced environment with competing deadlines and priorities; a background in fashion, retail, or e-commerce is a plus but not essential.
- Previous ESP exposure preferred.
- Strong written and verbal communication skills.
- Solutions-oriented mindset with a genuine eagerness to learn and grow in the role.
- Analytical and creative problem solving.
- Good time management skills.
- Comfortable with Microsoft Office (Excel, PowerPoint, Word); no advanced Excel required to start.
- Capability to work in a team – with excellent relationship-building skills.
- Curious and data-minded.
- Detail-oriented and accurate.
- Proactive and self-directed.
- A confident communicator.
- Enthusiastic about learning.
- 1–2+ years of experience in a marketing, CRM, e-mail, or digital coordination role – or demonstrable transferable skills from an adjacent background.
- Some hands-on experience with e-mail campaign execution or CRM platform support.
- Comfort working with data: pulling basic reports, interpreting e-mail metrics, and maintaining trackers.
- Strong written communication skills and attention to detail in all deliverables.
- Ability to manage multiple tasks simultaneously in a fast-paced environment.
- Exposure to an ESP or marketing automation tool.
- Experience supporting SMS campaigns or other owned/retention channels.
- Familiarity with QA processes for digital campaigns.
- An interest in customer data, segmentation, or lifecycle marketing.
- Experience in a retail, fashion, or e-commerce environment.
CRM Coordinator in London employer: Michael Kors Stores California
Contact Detail:
Michael Kors Stores California Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and marketing industry, especially those who work at Michael Kors. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by researching Michael Kors' recent campaigns and their impact. Show us you’re not just passionate about fashion but also about how CRM plays a role in it!
✨Tip Number 3
Practice your communication skills! You’ll need to be confident when discussing your ideas and experiences. Mock interviews with friends can help you nail that pitch.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace CRM Coordinator in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Mention any relevant experiences or interests that connect you to the industry, as we’re all about finding those who are genuinely excited about what we do.
Be Detail-Oriented: We value attention to detail, so make sure your application is free from typos and errors. Double-check everything before hitting send, as this reflects your organisational skills and commitment to quality.
Highlight Your CRM Skills: If you've got experience in CRM or email marketing, don’t hold back! Share specific examples of your past work and how it relates to the role. We want to see how you can contribute to our retention marketing efforts.
Apply Through Our Website: Make sure to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Michael Kors Stores California
✨Know Your CRM Basics
Before the interview, brush up on your understanding of CRM concepts and email marketing metrics. Familiarise yourself with key performance indicators (KPIs) that are relevant to the role, as this will show your enthusiasm and readiness to dive into the world of customer retention.
✨Showcase Your Organisational Skills
Since the role requires strong organisational skills, prepare examples from your past experiences where you successfully managed multiple tasks or projects. Highlight how you ensured accuracy and timeliness in your work, as this will resonate well with the hiring team.
✨Be Data-Minded
Demonstrate your analytical mindset by discussing any experience you have with data analysis or reporting. Be ready to talk about how you've used data to inform decisions or improve processes in previous roles, as this aligns perfectly with the expectations for the CRM Coordinator position.
✨Prepare Questions About the Role
Come prepared with thoughtful questions about the CRM and retention strategies at Michael Kors. This not only shows your genuine interest in the role but also gives you a chance to assess if the company culture and team dynamics align with your career goals.