Affiliates and Advocacy Specialist in London

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

Who You Are:

You are someone who brings energy, curiosity, and a proactive mindset to your work. You enjoy taking ownership of your channel, thrive in a collaborative and fast-paced environment, and have a genuine interest in the fashion and lifestyle space. You take pride in the quality of your work and are comfortable managing multiple priorities at once.

The Affiliate & Advocacy Specialist plays a key role within the Digital Marketing team, supporting the growth of our global performance marketing program. Reporting into the Digital Marketing Manager, this role is responsible for managing and optimising our affiliate, advocacy, and performance influencer programs across EU and Global markets. You will work closely with our affiliate network, agency partners, and internal teams to drive high‑quality traffic, revenue, and brand advocacy.

Key Responsibilities

• Affiliate & Performance Influencer Program Management
  • Own and execute the affiliate strategy to deliver profitable growth, ensuring strong performance across EU markets.
  • Partner with our affiliate network to grow traffic and revenue by optimising existing partnerships and sourcing new high-quality publishers and creators.
  • Lead negotiations on commercial terms, commission structures, and promotional opportunities.
  • Work with design and translation teams on seasonal creative and copy.
  • Regularly audit publishers and placements to protect brand integrity.
  • Manage creator selection, deliverables, gifting bundles, and usage rights.
  • Identify, nurture, and manage relationships with performance influencer partners; identify creators who drive incremental value and align with brand positioning.
  • Collaborate with a wider cross-functional team to align the influencer content brief, governance, product knowledge, compliance, and messaging.
• Brand Advocacy (Duel Platform)
  • Lead the day-to-day management of our brand advocacy program in the UK with Duel, ensuring advocates are engaged, active, and delivering high-quality content.
  • Lead overall strategy for content advocates and affiliate advocates in the nurture program to maximize the program's growth.
  • Identify, onboard, and nurture brand advocates who authentically represent the brand and contribute to community-driven growth.
  • Develop and execute advocacy campaigns that drive UGC, referrals, and incremental revenue.
  • Curate and approve inspiring, brand-safe content weekly, spotlighting best-in-class creator work for repurposing across wider channels and broader marketing activities.
  • Monitor advocate performance, content quality, and program health, using tools and analytics to optimise participation and output.
• Budget, Reporting & Operations
  • Manage the affiliate, advocacy, and influencer budget, including commissions, bonuses, and paid placements.
  • Forecast tenancy and CSS budget at the market level.
  • Oversee monthly validation and invoicing processes to ensure accuracy and timely reconciliation.
  • Produce insightful weekly, monthly, and ad-hoc reports, highlighting performance trends and actionable recommendations.
  • Maintain tools and platforms, including Awin, Adobe, Duel, and internal dashboards.
  • Work with the internal operations team to brief on discount codes.
  • Identify opportunities for growth and optimisation across publisher models and markets through data-led analysis.
• Tracking & tech management
  • Lead new tracking projects as the industry continues to evolve.
  • Maintain accurate and up-to-date affiliate tracking, ensuring consistency.
  • Manage affiliate feeds and ensure the accuracy of custom labels and feeds across all markets.

You’ll Need to Have:

• 4+ years of experience in affiliate marketing, performance influencers, or digital partnerships – ideally within a retail or e-commerce environment.
• Strong analytical skills with the ability to interpret data and translate insights into actions.
• Confident negotiator with experience managing partners, publishers, or creators.
• Strong organisational skills with the ability to manage multiple projects and priorities simultaneously, maintaining accuracy throughout.
• Experience with affiliate networks (e.g., Awin) is a strong advantage.
• Familiarity with analytics tools such as Adobe Analytics or Google Analytics is desirable.
• Strong communication skills and stakeholder management skills to build relationships internally and externally.
• Strong commercial mindset with a solid understanding of key performance indicators and how to translate data into clear, actionable recommendations for the business.

We’d Also Love to See (not all required):

• Good knowledge of Paid Search, PLA, Paid Social and SEO.
• Good knowledge of competitors' activity awareness at all times to capitalise on opportunities and repel threats.
• A team-player with good relationship-building and communication skills.
• The ability to prioritize responsibilities in line with business objectives.
• Commercial awareness.
• Effective time-management and project management skills.