Slate Marketing Technology Specialist in Oxford

The Slate Marketing Technology Specialist will report to the Director of EMSS Operations and work closely with the University Communications and Marketing (UCM) team in support of recruitment and brand initiatives. Working in close collaboration with operational offices in Enrollment Management and Student Success, this position focuses on creating personalized, data-driven communications and integrating Slate with other marketing technologies, and assuring seamless integration of strategies into the CRM.

Duties and Responsibilities

• Design, develop, and maintain custom Slate CRM portals to support recruitment, admission, and marketing initiatives.
• Build dynamic, hyperpersonalized Slate content using advanced development and techniques for targeted communications.
• Collaborate with marketing and admission teams to translate campaign strategies into technical solutions within Slate.
• Manage HTML/CSS/JavaScript development for emails, landing pages, and interactive portal elements, and portal accessibility.
• Create segmentation strategies for delivering hyperpersonalized messaging based on applicant data, behaviour, and demographics.
• Collaborate with other technologists and stakeholders to integrate Slate with marketing technology platforms.
• Provide data and reports to inform communication and marketing strategies.
• Stay informed on emerging CRM features, marketing technologies, and personalisation trends to drive innovation in recruitment communications.
• Other duties as assigned.

Minimum Qualifications

• Bachelors degree
• 3 years of experience with database management, relational databases, and database normalisation.
• 3 years of experience with marketing CRM systems (e.g., Technolutions Slate, Salesforce).

Preferred Qualifications

• 1-3 years of experience with ETL or similar data extraction tools.
• 1-3 years of experience integrating CRM platforms with marketing automation and analytics tools.

Required Knowledge, Skills, and Abilities

• Proficiency in SQL, HTML, CSS, JavaScript, and data-driven personalisation techniques.
• Proficiency in using marketing automation systems and data integration techniques.
• Understanding of customer segmentation, email marketing, and personalisation techniques.
• Ability to collaborate effectively with creative, marketing, and enrollment staff.

Additional Position Information: A criminal background check is required. All campuses are smoke- and tobacco-free campuses. This organisation participates in E-Verify.

Remote Work: For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Reasonable Accommodations: Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.

Miami University Values Statement: Miami University is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility.

Equal Opportunity/Affirmative Action Statement: Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), colour, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programmes and activities, facilities, programmes or employment practices.