At a Glance
- Tasks: Lead a dynamic team in the MICE industry, driving buyer recruitment and market growth.
- Company: Join Worldwide Events, a leader in connecting the global travel and events industry.
- Benefits: Enjoy a competitive salary, hybrid work, generous holiday, and health support.
- Other info: Embrace diversity and thrive in a fast-paced, collaborative environment.
- Why this job: Make impactful connections while travelling the world and shaping the future of events.
- Qualifications: Proven business development experience and strong leadership skills required.
The predicted salary is between 48000 - 72000 £ per year.
Our Story
Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry. Our brands connect the major players in both MICE and leisure travel through one-to-one meetings, inspirational social events, education, and destination discovery activities. Our suppliers and exhibitors are ground‑breaking hotels, venues, and destinations in the events and hospitality industry who want to reach the world’s most respected event planners and travel designers. We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.
The Role
We are expanding our Buyer Relations within the Americas region. As the Senior Buyer Relations Manager – Team Lead, working American hours (11:00 - 19:00 UK time), you will oversee buyer recruitment strategy, team performance and business development plans to support market growth. You’ll lead from the front with strong personal targets while shaping the team’s growth, methodology, and output quality. This is a proactive, target‑driven role combining strategic market leadership, hands‑on sales, people management, CRM excellence, and consistent performance delivery across multiple live events. As well as intensive telesales campaigns, this role involves regular international travel at our M&I events, attendance at industry trade shows and the possibility of face‑to‑face sales trips as we evolve in the future. This is a Permanent (Full-Time) opportunity reporting to the Director of Buyer Relations.
Responsibilities
- Team Leadership & Development: Lead the Americas Buyer Relations team, including recruitment, onboarding, training, and day‑to‑day management. Coach team members on sales methodology, call quality, pipeline management, and buyer evaluation. Conduct regular performance reviews with clear KPIs (call activity, conversion, buyer quality, geographic mix, and new business). Ensure the team consistently follows internal processes and CRM guidelines. Contribute to the continuous improvement of internal processes, tools, and workflows to enhance team efficiency and recruitment quality.
- Americas Buyer Recruitment & KPI Ownership: Own and deliver personal and team KPIs for the Americas market, including new business, buyer quality ratios, demographic/geographic targets and market mix balance. Develop a deep understanding of buyers’ business needs to match them with relevant event opportunities. Collaborate closely with the marketing department on outreach initiatives, including targeted campaigns and event promotions. Support on‑site event delivery, ensuring buyers have a seamless and high‑value experience.
- Strategic Market Growth: Develop and execute Business Development Plans for key markets in the Americas, based on market analysis, competitor activity, and emerging business opportunities. Build deep knowledge of agencies, corporates, incentive houses, and associations across the region to strengthen long‑term buyer engagement. Collaborate with leadership, annual plans, budgets, outreach strategies and market development priorities ‑cycle strategies, and market development priorities. Produce regular performance and market reports, highlighting risks, opportunities, and strategic recommendations. Represent M&I at trade shows, networking functions and hosted buyers programmes to build market presence and strengthen client relationships.
Due to the nature of the company and the role, you may occasionally be required to work outside of hours to support events and meet deadlines. We seek individuals who meet the essential criteria below and bring distinctive qualities that enhance our team and client experience.
To be considered for our Senior MICE Account Manager (Americas), you’ll need to demonstrate:
- Proven business development experience in the MICE industry with a strong record of exceeding targets.
- Strong leadership skills with experience mentoring junior team members and fostering a culture of accountability and continuous improvement.
- Ability to manage complex pipelines while balancing personal sales delivery with team leadership responsibilities.
- Confident in high‑volume outreach, including cold calling, video calls and in‑person meetings.
- Strategic thinker with a hands‑on approach and willingness to lead by example.
- Exceptional verbal and written communication skills, capable of engaging stakeholders at all levels.
- Highly organised, with strong time‑management, prioritisation and attention to detail.
- Strong interpersonal skills, collaborative mindset and ability to thrive in a fast‑paced, deadline‑driven environment.
- Adaptable, proactive and comfortable working both independently and within a team.
Desirable Qualifications and Experience
- Proficiency in Salesforce or similar CRM.
- Advanced skills in the Microsoft Office Suite, including Outlook, Excel, Word, and Teams.
- Previous experience in hosted buyer event environments will be considered a strong advantage.
We offer a competitive salary and a thoughtful benefits package designed to support your well‑being, growth, and work‑life balance. At M&I, we bring together colleagues from around the world to deliver exceptional event experiences, and our benefits reflect that spirit.
£60,000 OTE, including performance‑based incentives and an attractive compensation package. 36 days of paid holiday (including bank holidays), with additional days awarded for length of service. Hybrid working pattern with an alternating rota (2 days one week, 3 days the next). Receive £50/month contribution towards Bupa private health insurance, starting after probation. Access confidential 24/7 support through Health Assured’s Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes. Benefit from extended maternity leave and enhanced paternity leave to support growing families. Team members have the exciting opportunity to travel the world, providing support at our events. Start your weekend early with a 4 pm Friday finish!
Our Commitment to Diversity
Our approach to diversity is simple: it’s about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.
How to Apply
We review every application with care. If this opportunity feels right for you, we’d love to hear from you. As we review applications on a rolling basis, applying early gives us the best chance to consider your experience.
Senior MICE Account Manager - Americas employer: M&I
Worldwide Events Group is an exceptional employer, offering a vibrant work culture that prioritises human connection and innovation. Located in the heart of South London, employees enjoy a competitive salary, generous holiday allowance, and a supportive environment that fosters personal and professional growth. With a commitment to employee wellbeing, including private health insurance and regular social events, this is a place where you can thrive while contributing to world-class events.
StudySmarter Expert Advice🤫
We think this is how you could land Senior MICE Account Manager - Americas
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like M&I. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to M&I
Don't be shy about reaching out to M&I directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Senior MICE Account Manager - Americas
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about M&I and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at M&I
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
