At a Glance
- Tasks: Drive buyer recruitment and develop relationships in the MICE industry across the Americas.
- Company: Join a leading events company connecting global travel and event professionals.
- Benefits: Competitive salary, generous holiday, private health insurance, and global travel opportunities.
- Why this job: Be part of a dynamic team shaping high-impact connections in the exciting events sector.
- Qualifications: Proven sales experience in the MICE industry and strong relationship-building skills.
- Other info: Enjoy a 4 pm Friday finish and a commitment to diversity and inclusion.
The predicted salary is between 42000 - 84000 ÂŁ per year.
Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry. Our brands connect the major players in both MICE and leisure travel through one‑to‑one meetings, inspirational social events, education, and destination discovery activities. Our suppliers and exhibitors are ground‑breaking hotels, venues, and destinations in the events and hospitality industry who want to reach the world’s most respected event planners and travel designers. We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.
At M&I we connect the global MICE industry through world‑class events in the world’s best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human‑to‑human connections to secure high‑quality business.
The Role
We’re recruiting for a Senior Business Development Manager dedicated to the Americas market, working American hours (11:00‑19:00 UK time). This is a proactive sales role with a strong emphasis on new business development and achieving monthly targets. You’ll be responsible for driving buyer recruitment for our world‑class M&I events, hitting the ground running with high‑volume outbound calls and strategic outreach. A strong sales background in the MICE industry is essential. As well as intensive telesales campaigns, this role involves regular international travel at our M&I events, attendance at industry trade shows and the possibility of face‑to‑face sales trips as we evolve in the future.
Additionally, you’ll:
- Expand our global buyer network by identifying new opportunities in the MICE sector
- Provide mentorship to junior team members and contribute to team development
- Reach and exceed personal buyer recruitment targets every month
- Manage the full recruitment process from prospecting to confirmed attendance of buyers
- Nurture long‑lasting relationships with clients and develop a thorough understanding of their business
- Keep up with industry trends to advise management on strategies and tactical development
- Attend the events to further develop relationships with your clients and assist with onsite event management
Due to the nature of the events industry, you may occasionally be required to work outside of hours to meet deadlines.
Requirements
To be considered as a Business Development Manager, you’ll need:
- Proven senior sales experience with a track record of exceeding targets and driving revenue growth
- Previous experience working in events, hotels, DMCs, venues, or elsewhere in the MICE industry
- Passionate about the global meetings and incentives industry, with a keen interest in shaping high‑impact connections across the Americas market
- Energetic, driven, and commercially minded with a hunger to succeed in a fast‑paced sales environment
- Strong strategic sales and negotiation skills
- Confident in both cold outreach and face‑to‑face presentations, with a consultative approach to relationship‑building
- Confidence in networking with C‑level executives
- Exceptional verbal and written communication skills, with the ability to engage stakeholders at all levels
- Highly organised with strong time management and pipeline prioritisation skills
- Ability to work independently and drive results with minimal supervision
- Experience using a CRM and Office 365
- Additional language skills are an advantage
Benefits
We offer a competitive salary and a thoughtful benefits package designed to support your well‑being, growth, and work‑life balance. At M&I, we bring together colleagues from around the world to deliver exceptional event experiences, and our benefits reflect that spirit.
- £60,000 OTE, including performance‑based incentives and an attractive compensation package
- 36 days of paid holiday (including bank holidays), with additional days awarded for length of service
- Receive ÂŁ50/month contribution towards Bupa private health insurance, starting after probation
- Access confidential 24/7 support through Health Assured’s Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes
- Benefit from extended maternity leave and enhanced paternity leave to support growing families
- Team members have the exciting opportunity to travel the world, providing support at our events
- Start your weekend early with a 4 pm Friday finish!
Our Commitment to Diversity
Our approach to diversity is simple: it’s about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.
How To Apply
We review every application with care and attention. If you’re excited to contribute to our mission, we’d love to hear from you. Applications are reviewed on a rolling basis. To ensure your experience and perspective are considered, we encourage you to apply early.
Senior Business Development Manager - Americas (Events & MICE) employer: M&I
Contact Detail:
M&I Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager - Americas (Events & MICE)
✨Tip Number 1
Get your networking game on! Attend industry events and trade shows to meet potential clients and partners face-to-face. Remember, it’s all about those human-to-human connections that can lead to amazing opportunities.
✨Tip Number 2
Don’t shy away from cold outreach! Make those high-volume calls and send personalised emails to introduce yourself and our fantastic events. The more proactive you are, the better your chances of hitting those monthly targets.
✨Tip Number 3
Stay updated on industry trends! Knowing what’s hot in the MICE sector will not only help you in conversations but also position you as a knowledgeable resource for your clients. This builds trust and long-lasting relationships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are genuinely interested in joining our journey of growth and development.
We think you need these skills to ace Senior Business Development Manager - Americas (Events & MICE)
Some tips for your application 🫡
Show Your Passion for MICE: When you're writing your application, let your enthusiasm for the MICE industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making high-impact connections in this exciting field.
Tailor Your Experience: Make sure to highlight your relevant experience in events, hotels, or DMCs. We’re looking for someone who can hit the ground running, so connect your past achievements to what we do at M&I and how you can contribute to our growth.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps – we love a well-organised application!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered as soon as possible. We can’t wait to hear from you!
How to prepare for a job interview at M&I
✨Know Your MICE Stuff
Make sure you brush up on your knowledge of the MICE industry. Understand the latest trends, key players, and what makes a successful event. This will not only show your passion but also help you engage in meaningful conversations during the interview.
✨Showcase Your Sales Success
Prepare to discuss specific examples of how you've exceeded sales targets in the past. Use metrics and figures to back up your claims. This is your chance to demonstrate your strong sales background and how it aligns with their goals.
✨Practice Your Networking Skills
Since this role involves a lot of relationship-building, practice your networking pitch. Be ready to explain how you would approach potential clients and what strategies you would use to nurture those relationships over time.
✨Be Ready for Role-Play
Expect some role-play scenarios where you might have to conduct a mock sales call or presentation. This is a great opportunity to showcase your consultative approach and confidence in engaging with C-level executives.