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For Companies At a Glance
- Tasks: Plan and deliver exciting marketing campaigns for global events.
- Company: Join a leading company in the travel and events industry.
- Benefits: Enjoy competitive salary, hybrid work, and travel opportunities.
- Why this job: Make impactful connections and showcase your creativity in a dynamic environment.
- Qualifications: Experience in marketing, especially in events or hospitality, is essential.
- Other info: Embrace diversity and enjoy a supportive workplace culture.
The predicted salary is between 38000 - 42000 £ per year.
Our Story
Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry. Our brands connect the major players in both MICE and leisure travel through one-to-one meetings, inspirational social events, education, and destination discovery activities. Our suppliers and exhibitors are ground-breaking hotels, venues, and destinations in the events and hospitality industry who want to reach the world's most respected event planners and travel designers. We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.
At M&I we connect the global MICE industry through world-class events in the world's best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human-to-human connections to secure high-quality business.
The Role
As an Event Marketing Manager, you will be responsible for planning and delivering integrated marketing campaigns that drive attendance, engagement, and brand visibility across our global events portfolio. You will execute and optimise integrated marketing campaigns across the event lifecycle — from campaign planning and delivery through to on-site activation and post-event engagement, in alignment with the overall marketing and event strategy defined by and with the Head of Marketing. This role requires a balance of strategic thinking, creative storytelling and data-driven marketing, ensuring our campaigns support commercial objectives while strengthening the reputation of our brands within the global travel and events industry. This is a permanent full-time opportunity reporting to the Head of Marketing M&I.
Responsibilities
- Marketing Campaigns and Sales Support
- Plan and deliver integrated marketing campaigns to support the promotion and growth of M&I events.
- Work closely with the Head of Marketing to define campaign goals, messaging and KPIs.
- Ensure marketing activity supports commercial objectives and targets across our future solutions, sales, and buyer teams.
- Analyse and report on campaign performance data to identify insights and continuously optimise marketing strategies.
- Digital Marketing & Website Management
- Manage and maintain event and brand websites, ensuring content is accurate, engaging and optimised for search.
- Improve search engine visibility and website performance through SEO and AIO best practices and content optimisation.
- Track website performance and suggest improvements, and work with our performance marketing manager to continually improve campaign results and increase website traffic.
- Email Marketing & CRM
- Plan and manage email marketing campaigns using CRM and marketing automation platforms.
- Maintain email marketing calendars and audience segmentation strategies.
- Work with Salesforce and marketing automation tools to monitor campaign effectiveness and improve performance.
- Ensure the marketing database is accurate, compliant and effectively used for lead generation and communication.
- Content & Marketing Materials
- Develop compelling content across digital channels, including email campaigns, social media, event promotions and press communications.
- Maintain brand consistency across all marketing communications and materials.
- Update and continuously identify ways to improve our marketing collateral and sales toolkit (including packs, website pages, case studies and industry reports).
- Work closely with designers and content creators to produce high-quality visual and written assets.
- Social Media & Community Engagement
- Develop and execute a compelling social media strategy to build brand awareness and grow our social media reach whilst nurturing and engaging our community.
- Identify new ways to showcase industry voices, partners and community stories through engaging content formats.
- Event Marketing (Promotion and On-site)
- Lead the execution of marketing activities at events.
- Coordinate photographers, videographers and content teams to capture high-quality event content.
- Gather testimonials, interviews and visual content to support post-event marketing and storytelling, working closely with our commercial teams to ensure we are aligned with their priorities and goals.
- Conduct pre-event site checks when necessary to ensure marketing deliverables are correctly implemented.
- Continuously analyse and track event content metrics and identify ways to improve reach and engagement.
- Partner Support and Event Ownership
- Take responsibility for key partner relationships to develop collaborative content and provide marketing support.
- Lead on key event niches as identified by the Head of Marketing, becoming a geographic or niche specialist for the duration of a campaign.
- Proactively build relationships with external suppliers and industry allies.
- Industry Awareness
- Identify opportunities to increase brand visibility and industry awareness through marketing and media initiatives.
- Monitor and report on competitor campaigns and industry trends to ensure we remain competitive and market leading.
Due to the nature of the company and the role, you may occasionally be required to work outside of hours to support events and meet deadlines.
Requirements
We seek individuals who meet the essential criteria below and bring distinctive qualities that enhance our team and client experience. To be considered for our Event Marketing Manager opportunity, you'll need to demonstrate:
- Proven experience in marketing, ideally within events, hospitality or travel.
- Experience managing integrated marketing campaigns across digital channels, including email, social media and web.
- Strong analytical skills with the ability to interpret marketing data and optimise campaigns accordingly.
- Excellent written communication skills with the ability to create engaging marketing content.
- Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
- A collaborative approach with the confidence to work across departments and with external partners.
- A proactive mindset with the ability to take ownership of projects from concept to delivery.
Desirable Qualifications and Experience
- Experience working within the hospitality, travel or events industry would be useful.
- Experience managing marketing activity for events and conferences.
- Familiarity with marketing automation tools, CRM systems, and digital marketing analytics platforms (HubSpot, Monday.com, Salesforce, Pardot, Figma, and Adobe as examples).
Benefits
We offer a competitive salary and a thoughtful benefits package designed to support your well-being, growth, and work-life balance. At M&I, we bring together colleagues from around the world to deliver exceptional event experiences, and our benefits reflect that spirit.
- Basic salary of £38,000 - £42,000, depending on experience and skills.
- 36 days of paid holiday (including bank holidays), with additional days awarded for length of service.
- Hybrid working pattern with an alternating rota (2 days one week, 3 days the next).
- Receive £50/month contribution towards Bupa private health insurance, starting after probation.
- Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes.
- Benefit from extended maternity leave and enhanced paternity leave to support growing families.
- Team members have the exciting opportunity to travel the world, providing support at our events.
- Start your weekend early with a 4 pm Friday finish!
Our Commitment to Diversity
Our approach to diversity is simple: it's about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.
How To Apply
We review every application with care. If this opportunity feels right for you, we'd love to hear from you. As we review applications on a rolling basis, applying early gives us the best chance to consider your experience.
Our Company Website: www.mi-forums.com
Our Events Portfolio: www.wwideevents.com, www.amourforums.com, www.privateluxuryevents.com, www.travel-fest.com
Global Event Marketing Manager - Hybrid & Travel Perks employer: M&I
Contact Detail:
M&I Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Event Marketing Manager - Hybrid & Travel Perks
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the MICE and travel sectors. Remember, it’s all about those human-to-human connections that can lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and event successes. This will give potential employers a taste of what you can bring to the table, especially in integrated marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like M&I, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! Apply directly through StudySmarter’s platform to streamline your application process. It’s quick, easy, and ensures your application gets the attention it deserves.
We think you need these skills to ace Global Event Marketing Manager - Hybrid & Travel Perks
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for the events industry shine through! We want to see how much you love connecting people and creating memorable experiences.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in marketing campaigns, especially in events or hospitality, so we can see how you fit into our team.
Be Data-Driven: Since we value analytical skills, share examples of how you've used data to optimise marketing strategies in your previous roles. This will show us that you can think strategically and make informed decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered as soon as possible. Don’t miss out on this opportunity!
How to prepare for a job interview at M&I
✨Know Your Campaigns
Before the interview, dive deep into M&I's past events and marketing campaigns. Familiarise yourself with their strategies and outcomes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to optimise marketing campaigns in the past. Highlight your ability to interpret metrics and adjust strategies accordingly, as this is crucial for the role.
✨Demonstrate Creative Storytelling
Think of a few compelling stories from your previous roles that showcase your creativity in marketing. Whether it's a successful campaign or an innovative approach to engagement, be ready to share how you can bring that same energy to M&I.
✨Ask Insightful Questions
Prepare thoughtful questions about M&I's future events and marketing strategies. This shows you're not just interested in the role but are also keen on contributing to their vision and growth in the global travel and events industry.