Events Marketing Manager

M&I, launched in 2006, brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe. We create beautifully crafted events that spark meaningful engagement, from curated 1-2-1 meetings to immersive moments that showcase exceptional destinations, hotels, venues and MICE services.

As the Event Marketing Manager, you will be responsible for planning and delivering integrated marketing campaigns that drive attendance, engagement, and brand visibility across our global events portfolio. You will execute and optimise integrated marketing campaigns across the event lifecycle — from campaign planning and delivery through to on-site activation and post-event engagement, in alignment with the overall marketing and event strategy defined by and with the Head of Marketing and Director of Marketing.

This is a creative role for a passionate events marketeer, natural storyteller and excellent relationship builder. You ensure that our campaigns support commercial objectives whilst elevating our brand reputation and engaging our online community. This is a permanent full-time opportunity reporting to the Head of Marketing M&I.

Responsibilities:

• Marketing Campaigns and Sales Support: Plan and deliver creative marketing campaigns to support the promotion and growth of M&I events. Work closely with the Head of Marketing to define campaign goals, messaging and KPIs. Ensure marketing activity supports commercial objectives and targets across our future solutions, sales, and buyer teams. Analyse and report on campaign performance data to identify insights and continuously optimise marketing strategies.
• Digital Marketing & Website Management: Manage and maintain event and brand websites, ensuring content is accurate, engaging and optimised for search. Improve search engine visibility and website performance through SEO and AIO best practices and content optimisation. Track website performance and suggest improvements, and work with our performance marketing manager to continually improve campaign results and increase website traffic.
• Email Marketing & CRM: Plan and manage email marketing campaigns using CRM and marketing automation platforms. Maintain email marketing calendars and audience segmentation strategies. Work with Salesforce and marketing automation tools to monitor campaign effectiveness and improve performance. Ensure the marketing database is accurate, compliant and effectively used for lead generation and communication.
• Content & Marketing Materials: Develop compelling content across digital channels, including email campaigns, social media, and event promotions. Maintain brand consistency across all marketing communications and materials. Update and continuously identify ways to improve our marketing collateral and sales toolkit (including packs, website pages, case studies and industry reports). Work closely with designers and content creators to produce high-quality visual and written assets.
• Social Media & Community Engagement: Develop and execute a compelling social media strategy to build brand awareness and grow our social media reach. Work with our design team to come up with creative content ideas that engage and inspire our community and build brand loyalty year-round. Identify new ways to showcase industry voices, partners and community stories through engaging content formats.
• Event Marketing (Promotion and On-site): Lead the execution of marketing activities at events. Coordinate photographers, videographers and content teams to capture high-quality event content. Lead on the ideation and execution of the creative content plan for each event, including conducting interviews and liaising with our community. Conduct pre-event site checks when necessary to ensure marketing deliverables are correctly implemented.
• Partner Support and Event Ownership: Take responsibility for nurturing key partner relationships to develop collaborative content and provide marketing support. Lead on key event niches as identified by the Head of Marketing, becoming a geographic or niche specialist for the duration of a campaign. Proactively build relationships with external suppliers and industry allies.
• Industry Awareness: Identify opportunities to increase brand visibility and industry awareness through marketing and media initiatives. Monitor and report on competitor campaigns and industry trends to ensure we remain competitive and market leading.

You’ll thrive in this Event Marketing Manager role if you bring:

• Significant experience in marketing, ideally within events, hospitality or travel.
• Experience managing integrated marketing campaigns across digital channels, including email, social media and web.
• Strong creative skills in brand building, storytelling, and content creation.
• Analytical skills with the ability to interpret marketing data and optimise campaigns accordingly.
• An understanding of how to use AI tools and an interest in an AI-first approach.
• Excellent communication and interpersonal skills with the ability to create engaging marketing content.
• Well organised with the ability to manage multiple projects and deadlines simultaneously.
• A collaborative approach and a natural relationship builder with the confidence to work across departments and with external partners.
• A proactive mindset with the ability to take ownership of projects from concept to delivery.

Desirable Qualifications and Experience:

• Experience working within the hospitality, travel or events industry would be useful.
• CIM qualification or desire to work towards one.
• Experience managing marketing activity for events and conferences.
• Familiarity with marketing automation tools, CRM systems, and digital marketing analytics platforms (HubSpot, Monday.com, Salesforce, Pardot, Figma, and Adobe as examples).
• Proficiency in the use of LLM’s and an understanding of an AI Agentic marketing model.

We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance. Basic salary of £38,000 - £42,000, depending on experience and skills. 28 days holiday plus UK bank holidays, with additional days awarded for length of service. A centrally located London office with a summer terrace within walking distance of the world-famous Borough Market. Regular employee social events supported by our Happiness & Culture team. Monthly contribution towards Bupa private health insurance (post probation). Employee Assistance Program offering confidential wellbeing support. Enhanced maternity and paternity leave to support growing families. 4 pm Friday finish!

Our Commitment to Diversity: We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.