At a Glance
- Tasks: Lead and inspire a dynamic sales team to achieve revenue goals in the events industry.
- Company: Join a leading global MICE and luxury travel company with a vibrant culture.
- Benefits: Competitive salary, generous holiday, private health insurance, and a 4 pm Friday finish!
- Other info: Embrace diversity and innovation in a supportive work environment.
- Why this job: Make an impact in the exciting world of events while developing your leadership skills.
- Qualifications: Proven experience in B2B sales management and a passion for hospitality and events.
The predicted salary is between 76500 - 93500 £ per year.
- M&I Sales Team Lead
Borough, South London (SE1 1EP) - Hybrid - M&I
M&I, launched in 2006, brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas.
Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe.
We create beautifully crafted events that spark meaningful engagement, from curated 1-2-1 meetings to immersive moments that showcase exceptional destinations, hotels, venues and MICE services.
Our events take place across Europe, the Americas and the Middle East in some of the world's most extraordinary destinations.
Part of Worldwide Events Group
M&I is part of Worldwide Events Group, founded in 2007 and now a recognised leader in global MICE and luxury travel.
Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human-to-human connection.
Innovation drives our evolution.
We’re embracing the role of agentic AI to elevate personalisation, streamline event design and create smarter, more intuitive experiences for our global communities.
Our Sister Brand: Private Luxury Events
Alongside M&I, Private Luxury Events champions the ethos Expected the Extraordinary, delivering world-class experiences to the Luxury Travel community through Amour, Private Luxury, TFest and Ultra.
The Role
As the M&I Sales Team Lead, you’ll guide the day‑to‑day performance of our front‑line sales team, turning commercial strategy into clear priorities, focused activity and measurable results.
Reporting to the Global Director of Sales, you’ll take ownership of team revenue delivery, supplier acquisition, renewals and account growth.
You’ll coach the team throughout the full sales cycle, lead pipeline and forecast reviews, address performance challenges and act as the first point of escalation for commercial or operational blockers.
This is a hands‑on leadership role for someone who combines strong people management with commercial judgement and the ability to build lasting supplier relationships.
You’ll join our growing team of experienced, passionate people who have delivered hundreds of events worldwide and who bring creativity, precision and purpose to everything we do.
This is a Permanent (Full-Time) opportunity reporting to the Global Director of Sales.
Responsibilities
- Lead the Team
- Lead, coach and line‑manage the M&I Sales team, setting clear expectations and creating accountability for commercial performance.
- Support capability development, recruitment and onboarding.
- Act as the first point of escalation for pricing, deal quality, supplier concerns and operational blockers.
- Drive Commercial Results
- Own delivery against annual and event‑cycle revenue targets.
- Support sellers across prospecting, qualification, proposals, negotiation, closing, renewals and upsell.
- Drive new supplier acquisition across hotels, venues, destinations and wider MICE markets.
- Oversee renewals and rebookings, ensuring at‑risk accounts are managed early.
- Identify and grow account value through sponsorship, premium placement, multi‑property and multi‑event opportunities.
- Ensure Pipeline Discipline
- Lead pipeline and forecast reviews.
- Ensure Salesforce data, deal stages and revenue forecasts are accurate and dependable.
- Shape Sales Focus
- Work closely with Revenue Operations, Buyer Relations, Marketing and Event Operations to ensure propositions reflect buyer demand and commercial priorities.
- Bring supplier feedback, competitor intelligence and pipeline insight into sales planning and prioritisation.
Due to the nature of our work, you may occasionally be required to work outside standard hours to support events or meet key deadlines
You’ll thrive in this Sales Team Lead role if you bring
- Proven experience leading or formally managing a B2B sales team, including setting priorities, coaching performance and holding people accountable for results.
- A strong track record of delivering sales targets through a team, ideally within events, hospitality, hotels, venues, travel or the wider MICE sector.
- Strong knowledge of the full sales cycle including prospecting, qualification, relationship building, negotiation, closing, renewal, rebooking and upsell.
- Confidence conducting one-to-ones, setting objectives, giving clear feedback and managing underperformance.
- Strong commercial judgement, assessing pricing, value, conversion likelihood, account potential and deal risk.
- Experience managing team pipelines, forecasts and activity through Salesforce or a comparable CRM.
- Strong analytical skills and the ability to use sales data to identify trends, risks and commercial priorities.
- Ability to collaborate effectively with Sales, Revenue Operations, Buyer Relations, Marketing and Event Operations.
Desirable Qualifications and Experience
- Leadership or commercial experience across multiple international markets, bringing an understanding of how priorities differ by region.
- Familiarity with hosted buyer events or comparable B2B event products, with insight into supplier expectations and buyer behaviour.
- Experience shaping complex commercial agreements such as multi-property, multi-event or multi-year deals involving several stakeholders.
- Confidence using AI and data tools to support account research, renewal preparation, pipeline review and prioritisation.
We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.
- 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
- A centrally located London office with a summer terrace within walking distance of the world-famous Borough Market.
- Regular employee social events supported by our Happiness & Culture team.
- Monthly contribution towards Bupa private health insurance (post probation).
- Employee Assistance Program offering confidential wellbeing support.
- Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!
Our Commitment to Diversity
We foster an environment where everyone feels respected, valued, and able to thrive.
We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background.
Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.
Find Out More
Company
wwideevents. com | mi-forums. com
Brands
amourforums. com | privateluxuryevents. com | privateluxuryforums. com | privateluxuryevents. com/ultra | travel-fest. com
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M&I Sales Team Lead - Events employer: Mi Forums
At Worldwide Events Group, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture in the heart of South London. As an Event Technology Executive, you'll benefit from a supportive environment that encourages personal and professional growth, alongside a competitive salary and generous holiday allowance. Our commitment to embracing technology and enhancing the human experience ensures that you will be part of a forward-thinking team dedicated to delivering extraordinary events.
StudySmarter Expert Advice🤫
We think this is how you could land M&I Sales Team Lead - Events
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like M&I Sales Team Lead - Events at Mi Forums, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Mi Forums. Tailor your message to explain why you’re drawn to them and how you can contribute as a M&I Sales Team Lead - Events. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace M&I Sales Team Lead - Events
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Mi Forums:When writing your cover letter, make sure to tailor your message specifically for Mi Forums. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Mi Forums
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Mi Forums that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Mi Forums that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Mi Forums’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
