Mid-Senior Creative Copywriter, La Plage

La Plage is a multidisciplinary, award-winning, creative agency that works with some of the world\’s best-known brands to deliver exceptional campaigns that push the boundaries of creativity and innovation.

We’re a friendly, forward-thinking creative agency. We work flexibly, collaboratively, and we genuinely value work-life balance as much as we – and our clients – value incredible work.

La Plage is part of MHP Group – the integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist. We are a family of brands (MHP, Mischief & La Plage) that come together seamlessly. We lead the way in the application of behavioural science to solve communications challenges.

With 230 people in London, including 50 creatives, strategists, digital experts and designers combined, our specialisms include Brand & Reputation, Corporate Advisory & Capital Markets, Public Affairs, Strategic Media, Crisis & Risk, Change & Employee Engagement, Health, Financial Services, Technology and Studio.

Role overview

As a Mid-Senior Creative Copywriter at La Plage, you will play a crucial role in bringing clients\’ visions to life through compelling and conceptual campaigns, marketing assets and branding campaigns – everything from social and digital to experiential, CRM, and more.

Hands-on and very organised, you’ll be working on multiple projects simultaneously, able to get each job done to the highest standard. Reporting directly to the senior members of the creative team and collaborating closely with designers and other team members, you’ll produce engaging content that captivates audiences across platforms.

With an interest in storytelling and craft, you are passionate about bringing ideas to life through copy and conceptual thinking, constantly solving high-level creative challenges while taking responsibility for the details, such as proofreading your work and following brand guidelines.

Ideally, we are looking for someone with agency experience, who has a positive working attitude and is a conceptual, creative thinker with a flair for crafting compelling copy that resonates with diverse audiences.

As aMid-Senior Creative Copywriterat La Plage, you will be responsible for:

• Concept Development: Collaborating with art directors, designers, and strategists to develop original, innovative concepts for campaigns across multiple channels
• Copywriting: Crafting engaging, persuasive, and on-brand copy for a variety of formats, including headlines, scripts, taglines, long-form content, internal comms, and social media posts
• Brand Voice Development: Defining and maintaining a consistent tone of voice for clients, ensuring all communications align with their brand identity
• Client Collaboration: Presenting ideas and copy to clients, articulating the rationale behind creative decisions, and incorporating feedback to refine outputs
• Campaign Execution: Working closely with production to ensure the seamless execution of creative ideas, from concept to delivery
• Trend Awareness: Staying up to date with industry trends, cultural moments, and emerging technologies to inform and inspire creative work

You will:

• Have proven experience as a conceptual copywriter in a creative agency or similar environment
• Have astrong portfolio showcasing a range of work, including conceptual campaigns, digital content, and brand storytelling
• Have exceptional writing skills, with the ability to adapt tone and style to suit different audiences and platforms
• Have an understanding of advertising principles and the creative process, from understanding strategy to overseeing production elements, such as VO records and film shoots
• Have experience working on integrated campaigns across multiple channels, including digital, social, and traditional media
• Have strong presentation skills, with the ability to pitch ideas confidently to clients and internal stakeholder
• Have knowledge of how to optimise copy for digital platforms
• Have an understanding of design principles and how copy interacts with visual
• Be able to create basic decks to present ideas, in Google Slides and Powerpoint
• Be creative thinker with a passion for storytelling and a keen eye for detail
• Be aproactive problem-solver with a positive, can-do attitude
• Be a collaborative team player who thrives in a fast-paced environment
• be a clear communicator who can articulate ideas clearly and persuasively
• Be curious and culturally-aware individual who draws inspiration from a wide range of sources

And in return,we offer:

• Excellent starting salary with annual reviews
• 25 days holiday allowance (+ bank holidays), a day off to celebrate your Birthday, ‘Time4U’ every month and office Christmas closure
• Life Assurance

Here at MHP Group, we are committed to creating an inclusive and a diverse workforce.

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