Senior Creative (Social-First) in London

MHP Group is the integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist. We lead the way in the application of behavioural science to solve communications challenges. We create strategies and multichannel campaigns to engage every audience, from consumer to policy maker, and from stakeholder to shareholder. With 190 experts in London, we are trusted by many of the world’s leading businesses and brands.

We’re looking for a social-first creative to shape ideas that reflect how a wide range of audiences engage with brands, businesses and issues today. This role bridges PR, creative and digital — bringing a social-native perspective into campaign thinking from the outset across corporate, consumer and issues-led campaigns. From reputation-building to cultural moments and health awareness, you’ll help develop ideas designed to travel organically, spark participation and crucially, earn attention in the right places.

You’ll be part of MHP Group’s multi-award-winning Creative studio, working alongside specialists in digital, strategy, design and production. Our key clients range from Sky and Coca-Cola to Roche and Aviva. MHP Group is PR Week’s Integrated Agency of the Year, and you will be part of client teams blending a wide range of communications disciplines and backgrounds.

As a Senior Creative at MHP Group, you will:

• Report into Iona Inglesby, Creative Director - you will work across MHP Group’s client roster.
• Shape earned ideas through a social-first lens, ensuring they live natively across platforms and communities.
• Partner with creative, strategy and digital teams to integrate social thinking into campaign development from day one, including UGC, Influencer and brand collaborations.
• Translate corporate and consumer narratives into participatory, culturally relevant ideas.
• Bring a strong understanding of platform behaviours, formats and online communities into the creative process.
• Contribute to campaign ideation, pitches, client workshops and creative development across reputation, brand and corporate campaigning work.
• Identify opportunities for reactive storytelling and social amplification around earned and social moments.
• Work alongside production teams and creatives on shoots to ensure ideas are optimised for social formats and behaviours.
• Brief our designers to help create assets optimised for social campaigns.

Many of our clients work in highly-regulated sectors (such as Health, Finance or Government) or want to engage on sensitive topics, so you will need to enjoy the challenge of helping them innovate in the social space, while protecting their reputations and relationships.

You will:

• Have 6+ years’ experience in a creative, social or integrated agency role.
• Have a strong track record of developing ideas designed to work socially and earn attention organically.
• Have a collaborative and cooperative attitude, we sit centrally and work across many practices within MHP Group.
• Be experienced working across both corporate and consumer campaigns, targeting complex audiences with creative social content.
• Have a deep understanding of platforms including TikTok, Instagram, YouTube and LinkedIn – and a passion for working with emerging platforms.
• Have the ability to connect earned media moments with audience behaviour, platform culture and passionate communities.
• Be a strong conceptual thinker, with cultural awareness and editorial instincts.
• Be a good team player, who is comfortable in client-facing roles.
• Be a confident communicator who can work on new business opportunities with internal stakeholders and pitch to win new business.
• Have a track record of selling and shepherding ideas through to execution.

And in return, we offer:

• Excellent starting salary with annual reviews.
• 25 days holiday allowance (+ bank holidays), a day off to celebrate your Birthday, ‘Time4U’ every month and office Christmas closure.
• Matched pension contributions (up to 5%).
• Life Assurance.
• Private Medical Insurance.
• Employee Assistance Programme.
• Season ticket loans and Cycle to work scheme.
• Gym & Shopping discounts.
• Access to our Learning Academy to support your career and personal growth.
• Hybrid (up to 2 days remote working per week).
• ‘Work from Anywhere’ one week per year.

Here at MHP Group, we are committed to creating an inclusive and a diverse workforce.