At a Glance
- Tasks: Lead analytics projects, delivering insights and strategies for top brands.
- Company: Join MHP Group, a cutting-edge communications agency shaping the future.
- Benefits: Enjoy competitive salary, generous holiday, hybrid work, and personal development opportunities.
- Other info: Collaborative culture with excellent career growth and diverse team dynamics.
- Why this job: Make an impact with data-driven insights in a fast-paced, innovative environment.
- Qualifications: 8+ years in strategy and data roles, with strong analytical and communication skills.
MHP Group is the integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist.
We lead the way in the application of behavioural science to solve communications challenges. We create strategies and multichannel campaigns to engage every audience, from consumer to policy maker, and from stakeholder to shareholder.
With 190 experts in London, we are trusted by many of the world’s leading businesses and brands.
Our specialist teams include Brand & Reputation, Corporate Advisory & Capital Markets, Public Affairs, Strategic Media, Crisis & Risk, Change & Employee Engagement, Health, Financial Services, Technology, Mischief and Studio La Plage.
Role overview
Maiven is our specialist reputation intelligence team, delivering a growing range of services, including GEO, audience segmentation, trust measurement and synthetic personas.
We are looking for a someone with a proven track record of selling and leading analytics consultancy projects, to deliver high-quality reports and insights.
This role will work with the Head of AI, Data & Insights, and senior MHP Group leadership, to help run a portfolio of mixed-method insight projects, spanning digital and social analytics, audience segmentation and narrative analysis, generative AI / LLM measurement, and broader reputation, trust and communications effectiveness.
The role combines client support, project management and analytical delivery, with a focus on ensuring high-quality outputs and smooth delivery across a fast-growing and evolving area of the business.
The role includes developing client proposals and working as part of pitch teams to sell analytics services, either as a standalone service or as part of integrated strategic communications programme.
This hire will contribute to how we scale data, AI and mixed-method insights products to understand audiences, measure communications performance and respond to a rapidly evolving AI-driven landscape.
Ultimately, you will drive incremental revenue growth from new clients and our existing portfolio of 250 clients.
Your role within the company
Maiven is a virtual team, consisting of experts from across the business.
You will sit within MHP’s ‘Studio’ team of 30 Digital, Strategy and Creative experts. You will be line-managed by Nick Barron, Deputy CEO and Head of Studio. Nick is also the senior sponsor for Maiven.
On an operational basis, you will report to MHP’s Head of AI, Data & Insights Nisa Bayindir, and work closely with senior leadership including Head of Strategy Kate Gomes, and Head of Crisis & Risk, Antonia Green.
What you’ll be working on
Projects typically involve combining quantitative, qualitative and digital data sources to understand audiences, narratives and performance; analysing how brands and issues are represented across media, social and AI platforms; designing and developing and analysing natural-language queries based on real audience behaviour; and producing strategic outputs that inform content, messaging and channel strategy.
Work spans ongoing client programmes, strategic insights projects, and rapid ‘dip test’ analysis to support new business.
Key responsibilities
- Support day-to-day delivery across a portfolio of data and insights projects
- Help translate analytical outputs into clear, actionable recommendations through a communications lens
- Contribute to client meetings, presentations and reporting
- Support senior leads in managing client relationships and upselling data, AI and insights solutions tailored to unique client challenges
- Work closely with various practices and disciplines with diverse complex project needs across the agency
Project management & coordination
- Manage end-to-end delivery of projects, timelines, deliverables and workflow across multiple projects
- Coordinate inputs from analysts, strategists and client teams
- Ensure projects run smoothly across key phases regardless of size/complexity or commercial value
- Run end-to-end project lifecycle management for both existing and prospective client workBuild or improve deliverable templates and consistency of outputs
Analytical contribution
- Support the heads of practices audience and narrative analysis, social and digital listening outputs, LLM and GEO analysis, and measurement frameworks
- Turn complex data into clear insight narratives
- Ensure consistency and quality across deliverables
- Work with the Head of AI, Data & Insights in methodology innovation and exploration
- Orchestrate supplier relationship management and exploration of new solutions in the market
New business & propositions
- Marketing, including thought leadership on the role of analytics and GEO in the communications space
- Support development of proposals and pitch materials, including quick-turn analysis
- Help demonstrate the value of insight-led approaches
- Contribute to shaping and refining products and methodologies
- Train and support junior team members and analysts where needed
- Contribute to internal knowledge base organisation and democratization of best practice
Skills & Experience (Essential)
- 8+ years’ experience in strategy, data, insights, research roles including extensive consultancy for comms or research firms
- Experience with advanced segmentation and analysis
- Experience in AI / LLM-related analysis or emerging digital ecosystems
- Strong understanding of mixed-method research and experience with insights platforms such as GWI, Pulsar, Meltwater, Signal AI, Quid, Roxhill, MuckRack, and more
- Experience in delivering outputs to senior stakeholders with consistency in a fast-paced environment
- Experience managing multiple workstreams and timelines across Comms disciplines
- Strong communication, storytelling and presentation abilities
- Understanding of communications, reputation, crisis management or integrated media strategy
- Strong track record in data and insights product development, and in connection, business development
- Postgraduate level qualification in data science, social sciences, psychology or similar
- Experience with advanced data manipulation and analysis method (Power BI, Tableau or similar)
- Background or certification in AI in the realm of research, data analysis, or insights product development
- Strong understanding and appetite for agentic AI solutions development
Profile
- Comfortable working across analysis and project coordination
- Collaborative and pragmatic attitude in educating and upskilling agency workforce about methodologies and products
- Strong organisational, communication and project management skills
- Passionate about usage of AI in product development, methodology or efficiency gains in data and integrated communications
- Comfortable working in a fast-evolving, build-phase environment
- Strong track record of working in a cross-agency or cross-functional agency
- Enjoys working in teams and with clients
And in return, we offer:
- Excellent starting salary with annual reviews
- 25 days holiday allowance (+ bank holidays), a day off to celebrate your Birthday, ‘Time4U’ every month and office Christmas closure
- Matched pension contributions (up to 5%)
- Life Assurance
- Private Medical Insurance
- Employee Assistance Programme
- Season ticket loans and Cycle to work scheme
- Access to our Learning Academy to support your career and personal growth
- Hybrid (up to 2 days remote working per week)
- ‘Work from Anywhere’ one week per year
Here at MHP Group, we are committed to creating an inclusive and a diverse workforce.
#J-18808-Ljbffr
Lead Analyst (Communications, Brands & GEO) in London employer: MHP Group
MHP Group is an exceptional employer located in Greater London, offering a dynamic work environment that fosters collaboration and innovation within the Public Affairs team. With a strong commitment to employee development, MHP provides ample opportunities for growth, mentorship, and skill enhancement, alongside a competitive salary and comprehensive benefits package. The hybrid work model ensures flexibility, making it an attractive choice for professionals seeking meaningful and rewarding careers in political consultancy.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Analyst (Communications, Brands & GEO) in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like MHP Group!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Lead Analyst (Communications, Brands & GEO) in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at MHP Group, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at MHP Group
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with MHP Group’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
