Associate Director (Corporate Campaigns & Storytelling), Brand & Reputation in London

MHP Group is the integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist. We lead the way in the application of behavioural science to solve communications challenges. We create strategies and multichannel campaigns to engage every audience, from consumer to policy maker, and from stakeholder to shareholder. With 230 experts in London, we are trusted by many of the world’s leading businesses and brands.

The Brand & Reputation practice brings together corporate reputation and consumer brand specialists to create a uniquely integrated offer, aimed at organisations with complex stakeholder challenges. Our clients range from blue chips like Barclays, Coca-Cola, Sky, GoDaddy, E.ON, Spotify and Twinings to challenger businesses and institutions like the V&A and World Book Day.

As an Associate Director at MHP Group, you will:

• Lead a day-to-day portfolio of integrated corporate PR campaigns and accounts across a variety of industries.
• Be a key point of contact and consultant for the agency’s Masterbrand Differentiation campaigns offer.
• Lead on earned media strategies/storytelling and bring together other experts in other disciplines including creative, digital, social, public affairs and paid media to ensure harmonious and complementary communications.
• Lead integrated client teams to deliver campaigns that reach a variety of corporate audiences and stakeholders.
• Instil best practice client management across the team; take responsibility for building relationships with senior client contacts.
• Develop and oversee content for thought leadership campaigns across earned, owned and social channels.
• Identify and respond to opportunities for organic growth across client base.
• Lead small and medium-sized new business pitches and support on bigger opportunities.
• Ensure we deploy best-in-class measurement techniques to demonstrate the value of our work.
• Oversee quality of the team’s written output: press releases, media commentary, opinion pieces, proposals etc.
• Lead by example: inspiring more junior members of the team by bringing the outside in, being aware of developments and activity within the comms industry.
• Undertake responsibilities as a senior member of the Brand & Reputation team, including development of marketing collateral to promote the work of the practice.

You will:

• Have at least seven years’ PR experience, ideally working in medium/large agencies.
• Have a passion for integrated storytelling and campaigning.
• Have a portfolio (past or present) of creative and impactful corporate campaigns / activations.
• Be an earned media specialist: a thorough understanding of the media and what makes a good corporate story.
• Have digital expertise: specific experience in turning earned media strategies into complementary social/digital activations.
• Have curiosity for, and background with, specialists in other disciplines including creative, paid media and public affairs.
• Have the ability to lead accounts, overseeing and bringing together teams delivering project and retainer work.
• Have the ability to counsel client contacts – from PR Managers to CEOs – with confidence, calmness and clarity.
• Be highly organised: this person will be relied upon to run busy accounts and ensure the team are delivering effectively and efficiently.
• Be a strong writer: skilled at writing client activity proposals, opinion pieces and new business proposals.
• Be brave thinking: someone who’s not afraid to try something new.
• Be a team player: great interpersonal skills, and someone who brings a sense of fun to their work.
• Have a passion for news, culture and current affairs.

And in return, we offer:

• Excellent starting salary with annual reviews.
• 25 days holiday allowance.