Account Director/Senior Account Director (Social & Digital) in London

MHP Group is the integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist. We lead the way in the application of behavioural science to solve communications challenges. We create strategies and multichannel campaigns to engage every audience, from consumer to policy maker, and from stakeholder to shareholder. With 230 experts in London, we are trusted by many of the world’s leading businesses and brands. Our specialist teams include Brand & Reputation, Corporate Advisory & Capital Markets, Public Affairs, Strategic Media, Crisis & Risk, Change & Employee Engagement, Health, Financial Services, Technology, Mischief and Studio La Plage.

Role Overview

We are looking for a full‑time Account Director / Senior Account Director (Social & Digital) who can use their expertise to enhance our offering and reputation in strategic communications. Our agency’s digital work is diverse; one moment you’ll be tasked with developing a social strategy and influencer activation for a client in the financial services industry, the next to design a grassroots campaign driving consumer participation in a global health awareness day. It’s critical that you have worked, and enjoy working, in designing digital campaigns and activating digital platforms that aren’t just for consumer audiences – complex audiences are our speciality!

The exact nature of the work will be varied, from light touch involvement (e.g. contributing to brainstorms, attending a kick‑off meeting, providing some written thoughts to supplement a presentation) through to leading a specific strand of digital work (e.g. analysis of a digital campaign’s performance, developing and running paid campaign strategies). The role will therefore suit somebody with digital experience, with a focus on social, who is active across a range of client support areas including social content and channel planning, influencer campaigns, Executive profile building and training, integrated PR and digital programmes, and has a genuine love for the power of digital to reach and communicate with people online. This role is hands‑on, you need to be experienced enough to work autonomously on social strategy but collaborative enough to roll your sleeves up and deliver when needed, we’re a tight team who support each other.

Key Responsibilities

• Devise and articulate digital best practice programmes, competently explaining to clients the application against proposals; develop measurement recommendations against digital responses to brief and ensures delivery.
• Develop and evolve a robust approach to delivering engaging social strategies and content to specialist audiences.
• Direct and own a portfolio of clients across the digital offering including influencer, organic and paid activations integrated into the PESO model.
• Act as senior counsel to clients, supporting the development of their digital strategies as a whole.
• Oversee all client contact whilst shaping and steering programme strategy and delivery and responsibility for servicing, profitability, forecasting and billing.
• Responsible for growing existing digital and non-digital clients and winning new business, leading on pitches and networking for leads.
• Oversee project team, providing leadership example and guidance to peers and colleagues including resourcing issues, account performance and delivering internal training.
• Support and manage junior members of the digital team and develop their expertise through a supportive line management approach, is involved in recruitment.
• Actively participating in and leading creative sessions sharing digital insights, emerging trends and technologies, and best in class digital creative.
• Support internal and external education and best practice, inspiring the agency and our clients to think and behave more strategically in the digital space, and strive to create best‑in‑class work, developing content and supporting marketing initiatives on behalf of digital.

Qualifications and Experience

• Have extensive experience of delivering social campaigns to an excellent level, on time and on budget; and a comprehensive understanding of the broader digital mix.
• Have a deep understanding of digital platforms and tools, and a persuasive ability to explain how it can be harnessed for a variety of industry sectors across paid, earned, owned and shared channels.
• Have an in-depth knowledge of best practice and native channel analytics across digital platforms.
• Have a track record of delivering successful digital programmes.
• Have an understanding of various strategic frameworks and analytical tools and an ability to develop actionable insights.
• Have experience within agency/consultancy or in‑house role within a commercial or patient/professional group setting.
• Have strong experience working alongside senior and/or new business teams in pitches.
• Have confidence and gravitas to advise senior clients on complex challenges.
• Have experience leading and shaping effective campaigns or large‑scale programmes with demonstrable outcomes.
• Have experience directly line managing and managing teams up to 6 people.
• Have strong skills in financial management.

With excellent communication and interpersonal skills, you will be client-facing and team building. We need someone who can be agile and adaptable, able to work at a fast pace and meet deadlines, and comfortable working on a broad range of challenges across new business and client briefs at any one time.

This role will sit in the Studio La Plage team which includes digital, design, production, creative and strategic specialisms.

What We Offer

• Excellent starting salary with annual reviews.
• 25 days holiday allowance (+ bank holidays), a day off to celebrate your Birthday, ‘Time4U’ every month and office Christmas closure.
• Matched pension contributions (up to 5%).
• Life Assurance.
• Private Medical Insurance.
• Employee Assistance Programme.
• Season ticket loans and Cycle to work scheme.
• Gym & Shopping discounts.
• Access to our Learning Academy to support your career and personal growth.
• Hybrid (up to 2 days remote working per week).
• ‘Work from Anywhere’ one week per year.

Here at MHP Group, we are committed to creating an inclusive and a diverse workforce.