Marketing Manager

Overview

The job you’ve been looking for!

Are you ready to lead high-impact marketing initiatives and drive revenue growth? As the Marketing Manager, you will own the Go-to-Market (GTM) strategy for key Higher Education (HE) portfolios both local and ISE targeting a revenue impact of £6- 8M and year-on-year digital activation growth. You will play a pivotal role in shaping GTM plans, supporting locally created products, and accelerating pipeline velocity across key territories.

How can you make an impact?

• Lead the GTM process for local products from signings to launch, ensuring revenue and digital targets are met from day one.
• Drive top opportunities to closure by collaborating with sales teams and leveraging insights from Salesforce.com and other data sources.
• Develop compelling product messaging, value propositions, and marketing campaigns that differentiate our offerings in the market.
• Build expertise in market and product knowledge to effectively address customer challenges and identify growth opportunities.
• Partner with cross-functional teams to align territory plans with strategic business goals.

What you will be doing

• Own and manage the GTM process for local products, producing sales enablement materials and facilitating training with product and central teams.
• Monitor and nurture top local and ISE opportunities, ensuring smooth collaboration across functions and proper acceptance of deliverables.
• Devise and execute marketing communications and lead generation strategies for local products in coordination with the central enablement group.
• Contribute to market development, advocacy, and thought‑leadership initiatives where relevant.
• Participate in annual sales meetings and travel to campuses as needed.

You should apply if you have

• 3- 5 years’ experience in marketing, sales, or a related field. Commercial acumen a must.
• Experience of working in the Publishing or Higher Education sectors is preferred
• Strong experience in marketing, GTM strategy, and product launch management.
• Proven ability to drive revenue impact and digital growth.
• Excellent collaboration and communication skills across multiple functional teams.
• Deep understanding of customer challenges, market dynamics, and competitor landscape.
• Capability to connect execution of territory plans to strategic business goals.

Digital Skills

• Familiarity with project management tools (e.g., Trello, Asana, or MS Project).
• Experience with tools like Tableau, Salesforce, Smartsheet
• Excellent Microsoft Office skills, particularly in Word, Excel and Teams

Why work for us?

Could your creative thinking build the future? Marketers at McGraw Hill make a difference for learners and educators across the world. Come and be part of a successful team in a collaborative, open and friendly working environment. Our team needs individuals with new ideas who connect with people in innovative ways.