At a Glance
- Tasks: Join our team to optimise email marketing strategies and enhance customer engagement.
- Company: M&G, a leading savings and investments firm with a rich heritage.
- Benefits: Enjoy 38 days annual leave, a generous pension scheme, and flexible working options.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in digital marketing while developing your skills in a supportive environment.
- Qualifications: 2 years' experience with marketing automation platforms and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.
M&G is committed to enhancing our digital channels to better engage with our customers and advisers. We’re seeking a dynamic and enthusiastic individual to join our evolving and collaborative digital marketing team as an Email Marketing Automation Executive. The successful candidate will have a passion for email marketing and marketing automation and will support the adoption of effective email communication strategies and automation programmes across the business.
The role supports the day‐to‐day management and optimisation of our marketing automation platform and helps marketing and sales colleagues deliver effective communications to advisers, clients and customers.
Responsibilities:- Deliver training to new users of the marketing automation platform.
- Configure campaigns, email templates, forms and landing pages.
- Ensure data integrity and accuracy within the platform.
- Ensure integrations with wider platforms are optimised, including CRM, analytics, CMS and other systems.
- Support the development of lead generation and lead nurturing strategies, including building segmentation profiles to create personalised email journeys mapped to behaviours and interests.
- Support marketing, sales and internal communications teams with campaign execution, including email marketing and drip campaigns.
- Regularly review insights and analytics to identify gaps and areas for improvement in email marketing performance.
- At least 2 years’ experience working with marketing automation platforms (such as Marketo, HubSpot, Eloqua or Pardot).
- Strong understanding of data management, governance and verification frameworks, including consent and preference management.
- Some technical knowledge, including process mapping and an understanding of CRM integrations.
- Basic understanding of HTML and CSS for email template and landing page customisation.
- Strong analytical skills, with the ability to interpret data and draw actionable insights.
- Experience in email marketing and lead nurturing strategies.
- Excellent written and verbal communication skills.
Closing Date: 7th April 2026
Location: Edinburgh (Hybrid 2 - 3 days per week in the office)
What we offer:- As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions.
- Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy.
- Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave.
- Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options.
We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent.
Email Marketing Automation Executive in Edinburgh employer: M&gprudential
M&G is an exceptional employer located in Edinburgh, offering a dynamic work environment that fosters collaboration and innovation. With a strong commitment to employee wellbeing, we provide generous benefits including an 18% pension scheme, 38 days of annual leave, and comprehensive family support policies. Our inclusive culture encourages personal and professional growth, making M&G a rewarding place for those passionate about email marketing and automation.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Automation Executive in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for M&gprudential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like M&gprudential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with M&gprudential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at M&gprudential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Automation Executive in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit M&gprudential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of M&gprudential:Show us that you’ve done your homework! In your application, briefly mention what you admire about M&gprudential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at M&gprudential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at M&gprudential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At M&gprudential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
