Lead, Digital Optimisation & Next-Best Action

A leading financial institution in Edinburgh is seeking a Digital Optimisation & Decisioning Lead to drive the future of customer engagement through multi-channel strategies. In this role, you will utilize data insights and tools like Marketo to enhance personalized customer journeys, while collaborating with various teams to improve engagement and retention. This position offers a hybrid working model, competitive benefits including substantial annual leave, and a supportive culture focused on employee wellbeing.
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