Head of Digital Growth

At M&G, our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

M&G Life is accelerating a multi-year transformation of its Individual Life & Pensions business, with adviser and customer experience as the primary engine of growth. Digital Growth is the pillar accountable for the next-generation operating model, platforms and end-to-end services that our adviser and customer experiences depend on, so that the pace and quality step-change over the next three years. All delivered through digital-first, omni-channel experiences.

The Head of Digital Growth owns the multi-year digital modernisation of the Digital operating model, platforms and services that underpin M&G’s adviser and customer services across the open and closed book. The role co-defines the growth thesis and digital standards, the leading indicators, and orchestrates squads across Product, Experience, Design, Technology, Marketing, Distribution and Operations to deliver outcomes – not outputs.

Key Responsibilities:

• Lead the multi-year Digital modernisation programmes that move today's experiences, platforms and services to that future state, from discovery through to benefit realisation.
• Own the commercial case for modernisation – sizing, sequencing, investment trade offs, payback and benefit realisation across the programme portfolio and steward governance approval.
• Define and embed a test-and-learn operating model (discovery to alpha to beta to live), running enduring cross-functional squads that ship continuously and learn from data.
• Co-shape the next era digital operating model for AX, CX & Digital – service architecture, sourcing model, ways of working, tooling and data – jointly with the Lead Product Owners, Experience Design and Technology leads.
• Partner with the Product Owners so that new propositions adopt the modernised operating model, and the existing Digital estate is fit for purpose.
• Represent the pillar in senior IL&P governance, planning and ExCo facing forums; act as a credible voice for the future state operating model and the case for change.
• Lead, coach and develop multi-disciplinary teams; build capability in experimentation, conversion optimisation and digital analytics.

Core Competencies & Attributes:

• Commercially astute Digital leader – connects experience decisions to flows, retention and lifetime value, with strong unit-economics and business-case discipline.
• Influential collaborator and communicator – aligns disparate stakeholders across Propositions, Distribution, Marketing, Technology, Change and Operations behind a single, shared vision.
• Data-driven and experimentation-led; fluent in funnels, cohorts, attribution, A/B testing and behavioural analytics; sets metrics and closes the loop.
• Strategic and systems-thinker who can hold the long-arc view while making sharp, near-term prioritisation calls.
• Regulatory fluency, especially Consumer Duty and GDPR; translates obligations into practical product and growth choices without compromising experience.
• People leader – builds high-performing, empowered, cross-functional teams; coaches; sets standards and a culture of excellence and accountability.
• Comfortable with ambiguity and pace; brings a first-principles, outcome-orientated mindset to complex, regulated environments.

Experience & Qualifications:

• Extensive senior leadership experience in Digital growth, proposition or product roles within financial services or another regulated, customer- and intermediary-led market.
• Proven track record of delivering measurable commercial growth (acquisition, conversion, retention, LTV) through digital channels at scale.
• Deep experience leading omni-channel adviser and/or customer journeys in a B2B2C model.
• Demonstrable success operating within a regulated environment with Consumer Duty (or equivalent) embedded across decision-making.
• Strong commercial and analytical skills – fluent with business case shaping, KPI definition, digital analytics and experimentation frameworks.
• Agile delivery expertise; experience running enduring cross-functional squads end-to-end (discovery to live).
• Excellent stakeholder management and senior communication skills – credible at ExCo / SLT level and engaging across Distribution, Technology, Marketing and Operations.
• Proven people leadership – building, coaching and scaling multi-disciplinary teams.

Desirable:

• In-depth knowledge of the UK life & pensions market (open and closed book), adviser ecosystems, platforms and third-party servicing models.
• Exposure to large-scale digital transformation, target operating model design or modernization of platforms.
• Familiarity with modern growth, martech and personalisation tooling, and with AI-enabled experience and advice models.

Location: Ideally based in one of our UK offices (Stirling, Edinburgh, London, Reading - Hybrid). We may consider home working UK for the right candidate.

What we offer:

• A valuable pension scheme of up to 18% (13% made up of employer contributions and 5% employee contributions).
• Access to our Share Save and Share Incentive Plan, alongside financial wellbeing and support services.
• Enjoy 38 days annual leave (including bank holidays), with the opportunity to purchase up to five extra days.
• Our Time Off When You Need It policy gives you the flexibility to balance work and personal commitments.
• Our market-leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave.
• Health & Protection cover includes Private Healthcare, Critical Illness cover and Life Assurance for you, with additional family options.

At M&G we strive to have a diverse workforce and an inclusive culture, underpinned by our policies and employee-led networks that offer networking, support and development opportunities for the diverse communities our colleagues represent. We welcome applications from people of all backgrounds.