At a Glance
- Tasks: Create engaging copy for product communications and marketing materials.
- Company: Join a leading savings and investments firm with a rich heritage.
- Benefits: Enjoy 38 days annual leave, a generous pension scheme, and flexible working options.
- Other info: Inclusive culture with support for diverse communities and career growth opportunities.
- Why this job: Make an impact by crafting compelling narratives in the financial services sector.
- Qualifications: Strong writing skills and understanding of investment principles required.
The predicted salary is between 30000 - 40000 € per year.
Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.
We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.
About The Role
We’re looking for a talented, self-driven, confident copywriter to write compelling new messaging for a range of flagship product communications, which support our commercial objectives and resonate powerfully with our target audiences. You will play a key role in articulating and expanding the distinctive benefits of our key propositions, principally PruFund – our flagship smoothed investment solution. You’ll shape how we tell the PruFund story to advisers, helping them to understand and articulate the Fund’s unique benefits in an increasingly volatile and uncertain world.
Key Responsibilities
- Write clear, compelling, and compliant copy for product collateral, web content, and promotional materials across digital and print.
- Translate complex investment concepts into engaging narratives that resonate with financial advisers and clients.
- Collaborate with marketing, investment, compliance, and digital teams to ensure messaging is accurate, consistent, and aligned with our brand tone of voice.
- Understand and execute against product messaging frameworks, content journeys, and thought leadership research campaigns.
- Ability to work flexibly in a fast‑moving environment while managing a range of stakeholders.
About You
- Ability to write with clarity, authority, and emotional impact – balancing technical accuracy with high levels of accessibility, understanding and persuasion.
- Ability to flex the technical pitch and tone of articles depending on the sophistication of the audience, for example, either adviser or advised consumer.
- An understanding of content principles: message hierarchy, tone of voice, content flow and brand guidelines.
- An understanding of investment principles, diversification, and multi-asset funds.
- Accuracy, attention to detail, and an ability to work to challenging deadlines.
- Financial services experience and an understanding of adviser-client dynamics.
- Comfortable working in a regulated environment, collaborating with compliance teams, with an understanding of financial and non-financial promotions.
Desirable
- Ideally, some experience writing for the asset management or financial services industry is desirable, with a focus on investment products or adviser communications.
- An understanding of insured funds, particularly smoothed or with profits funds, would be desirable.
- Ideally, a working knowledge of FCA financial promotions rules and COBS guidelines is also desirable.
- Experience with Aprimo or other digital asset management systems would also be beneficial.
If this sounds like you, please apply with some examples of your written work.
What we offer
At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:
- A valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions.
- Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services.
- 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy.
- Comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave.
- Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options.
We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks. M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com
Copywriter employer: M&G
At M&G, we pride ourselves on being an exceptional employer that values the well-being and growth of our employees. With a strong commitment to work-life balance, we offer generous benefits including a competitive pension scheme, extensive annual leave, and comprehensive family support policies. Our inclusive culture fosters diversity and provides ample opportunities for professional development, making M&G a rewarding place to build your career as a Copywriter in the heart of the financial services industry.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work. Make it easy for potential employers to see what you can do and how you can add value to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their messaging and think about how you can contribute to their goals, especially with PruFund and other offerings.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Show Off Your Writing Skills:Make sure to include some examples of your written work that showcase your ability to write clearly and compellingly. We want to see how you can translate complex ideas into engaging narratives, so pick pieces that highlight your best work!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your cover letter and CV to reflect the specific skills and experiences that align with the Copywriter role. We love seeing candidates who understand our brand tone and can flex their writing style.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can write with emotional impact, so don’t be afraid to show us who you are and what makes you passionate about copywriting in the financial services sector.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at M&G
✨Know Your Audience
Before the interview, take some time to understand who you'll be writing for. Familiarise yourself with the financial advisers and clients that the company targets. This will help you tailor your responses and demonstrate your ability to connect with the audience effectively.
✨Showcase Your Writing Skills
Bring along examples of your previous work that highlight your ability to write clear, compelling copy. Make sure these samples reflect your understanding of complex investment concepts and how you've translated them into engaging narratives. This will give the interviewers a taste of what you can bring to the table.
✨Understand the Brand Voice
Research the company's tone of voice and brand guidelines. During the interview, be prepared to discuss how you would adapt your writing style to fit their needs. This shows that you’re not just a good writer, but also someone who can align with their brand identity.
✨Prepare for Technical Questions
Brush up on your knowledge of investment principles, especially around smoothed funds and the FCA's financial promotions rules. Being able to speak confidently about these topics will demonstrate your expertise and readiness to work in a regulated environment.
