Brand Manager - Governance in City of Westminster

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

The role holder is responsible for governing the brand strategy and portfolio of brands at M&G. The brand manager will effectively manage all brand assets, designing and monitoring agreed standards, procedures and processes to enable correct implementation. The scope of this role includes all M&G and M&G-owned brands within the portfolio. The role holder will work in collaboration with the Senior Manager to develop group-wide frameworks and processes, to enable all users of the brand to do so with accuracy and correct understanding.

Responsibilities:

• Support the rollout and implementation of a new governance framework
• Develop, monitor and operate brand governance processes and protocols for the use of brand operations platforms
• Protect brand equity and integrity across the brand portfolio through the evaluation and deployment of appropriate governance and brand management processes
• Monitor the effectiveness of brand processes and provide operational support
• Create and manage the calendar of brand management and governance forums, oversight and evaluation meetings as well as set-up one-off workshops needed to initiate, develop or agree new governance processes and brand standards
• Responsible for triaging trademark license enquiries and provide consistent oversight to manage through to a clear and communicated outcome
• Responsible for maintaining a record of trademark license agreements for the M&G brand
• Responsible for any KCA and annual attestation requirements and monthly RCSA report production
• Responsible for legal record keeping from interactions with external legal partner
• Team admin support and mailbox management (shared with three other brand managers)

Qualifications:

• Proven experience in a team within a major brand function, supporting brand management and governance processes and associated communications, managing multiple stakeholders within a corporate environment; preferably with Financial Services or regulated industry experience
• A solid track record in supporting the development of brand support processes and content, governance systems and oversight of brand management platforms for multiple brands
• A clear, engaging communicator with an ability to explain processes in a simplified way to users and stakeholders of all levels; positive outlook and enjoyment of working with different kinds of people
• A collaborative individual with an ability to work with others, including suppliers and strategic partners, to help them understand what’s tight and what’s loose in terms of strategy and application of brand assets
• A calm, pragmatic and energised team member with an ability to think creatively and support activities beyond exact remit
• Can act as a natural brand champion on all elements of the brand strategy and asset application, with good commercial sense to know when flexibility is important
• Resilient, able to deliver under pressure
• Ability to deal with challenge and ambiguity and help others understand the benefits of longer-term strategy
• Has an eye for detail and enjoys solving problems and helping others navigate guidelines, processes and brand standards

Benefits:

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Our UK benefits include:

• 16%+ pension scheme with up to 18% total contributions (including employer contributions)
• Share Save and Share Incentive Plan, plus access to financial wellbeing and support services
• 38 days annual leave including bank holidays, with the option to purchase up to 5 extra days and flexible time-off policy
• Parental leave including maternity, adoption, surrogacy, and paternity leave
• Private Healthcare, Critical Illness cover and Life Assurance with family options