At a Glance
- Tasks: Lead market research to understand audiences and drive business strategy.
- Company: Join M&G plc, a leader in savings and investments with a rich heritage.
- Benefits: Enjoy 38 days annual leave, competitive pension, and flexible working options.
- Other info: Inclusive culture with support for diverse communities and career growth opportunities.
- Why this job: Make a real impact by shaping insights that drive business growth.
- Qualifications: Experience in audience research and strong presentation skills required.
The predicted salary is between 55000 - 65000 £ per year.
Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.
The Role: M&G is seeking a passionate Business Research Manager, this role will work closely with the Head of Customer and Adviser Insight to provide a deep understanding of our audience and market. This is a new role, demanding a significant level of strategic thinking & commercial acumen allied with strong stakeholder management and exceptional presentation skills to elevate, validate and communicate the value of insight to senior business stakeholders.
Key Responsibilities for this Role:
- Develop a deep understanding of our audiences, working closely with senior leaders to develop the insight that informs our business positioning.
- Combine market, tracking and industry insight to enhance our understanding of audiences and how this aligns with our business strategy.
- Create segments and personas for our audiences to ensure we position M&G and our products effectively.
- Build and articulate a strong understanding of our brand position and performance in comparison to our competitors. Deliver actionable insights into the business to understand how we can maximise our presence in the market.
- Measure and track our marketing and advertising performance and its impact on brand sentiment.
- The work will cover both the Customer/Client and Adviser audiences to deliver joined-up holistic insight.
- Strong agency management, which continually challenges and iterates the approach and evolves the programmes to enhance our insights against developing business needs.
- Collaborate and influence senior stakeholders across the organisation to clearly communicate findings and drive customer-centred improvements.
- Collaborate with the insight colleagues to share knowledge and best practice, foster continuous improvement and deliver stronger combined insights.
Key Knowledge, Skills & Experience:
- Experience of developing and tracking deep audience understanding that focuses on business growth.
- Experience of managing and combining the insights from different audience trackers and bespoke research to deliver holistic insight that can inform business strategy.
- Experience of challenging and evolving existing insight infrastructure to ensure deep insights and an evolving programme.
- Experience of owning the entire journey and relationships for the research.
- Experience of audience tracking as well as qualitative and quantitative research design.
- Experience of managing multiple tracking studies simultaneously.
- Experience of segmentation studies and related activation strategies.
- Experience of using secondary data alongside primary data to strengthen or discover new insights.
- The ability to simplify data and big themes into easily shareable, impactful and actionable insights.
- Excellent presentation skills with the ability to land key messages and respond to challenge from stakeholders.
- Excellent communication (writing and verbal) skills, capable of translating insights into clear business actions.
- Ability to build relationships and influence stakeholders at all levels.
- High level of proficiency in understanding and implementing different techniques dependent on the business need.
- Ability to present and lead meetings at the executive board level.
- A proactive attitude, enthusiasm to drive change and support of a culture of continuous improvement.
What we offer:
At M&G, we're committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:
- A valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions.
- Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services.
- 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy.
- Comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave.
- Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options.
We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks. M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions.
If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com
Business Research Manager - M&G plc. in Stirling employer: M&G plc
M&G plc is an exceptional employer that prioritises employee wellbeing and professional growth, offering a generous benefits package including an 18% pension scheme, 38 days of annual leave, and comprehensive family support policies. With a commitment to inclusivity and flexible working arrangements, M&G fosters a collaborative work culture where employees are encouraged to thrive and contribute to meaningful insights that drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Business Research Manager - M&G plc. in Stirling
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at M&G. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising your presentation skills. You’ll need to articulate your insights clearly, so grab a friend and run through your key points. Confidence is key!
✨Tip Number 3
Show off your strategic thinking! Be ready to discuss how you’ve used insights to drive business growth in the past. Real examples will make you stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the M&G team.
We think you need these skills to ace Business Research Manager - M&G plc. in Stirling
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Business Research Manager role. Highlight your experience in audience understanding and strategic thinking, as these are key for us at M&G.
Showcase Your Insights Skills:We want to see how you can turn data into actionable insights. Include examples of how you've used both qualitative and quantitative research to inform business strategies in your application.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to communicate your skills and experiences, making it easy for us to see why you're a great fit for the role.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position.
How to prepare for a job interview at M&G plc
✨Know Your Audience
Before the interview, dive deep into understanding M&G's target audiences. Familiarise yourself with their needs and preferences, as well as how M&G positions itself in the market. This will help you articulate how your insights can directly contribute to enhancing their business strategy.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your strategic thinking and commercial acumen. Think about past experiences where you've successfully combined market insights with business objectives. Be ready to discuss how you can apply this to M&G's goals.
✨Master Your Presentation Skills
Since the role requires exceptional presentation skills, practice delivering your insights clearly and confidently. Use visuals if possible, and be prepared to answer challenging questions from stakeholders. This will show that you can effectively communicate complex data in an impactful way.
✨Build Relationships on the Spot
During the interview, focus on demonstrating your ability to build relationships and influence stakeholders. Share examples of how you've collaborated with senior leaders in the past, and express your enthusiasm for fostering a culture of continuous improvement at M&G.
