At a Glance
- Tasks: Lead Adobe Analytics implementation and create scalable tagging solutions for web platforms.
- Company: Join a historic savings and investments firm with a commitment to innovation.
- Benefits: Enjoy 38 days annual leave, flexible working, and a generous pension scheme.
- Other info: Inclusive culture with support for diverse communities and career growth opportunities.
- Why this job: Shape high-quality digital experiences while ensuring data privacy and compliance.
- Qualifications: Experience with Adobe platforms, strong JavaScript skills, and knowledge of GDPR.
The predicted salary is between 40000 - 50000 £ per year.
Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions. Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.
Join us as an Adobe Analytics Tagging Specialist on a fixed-term contract and play a key role in shaping high-quality digital experiences. You'll lead the implementation of Adobe Analytics, Adobe Launch, and Web SDK to build scalable tagging and data-collection solutions across our web platforms. You'll drive testing and governance to ensure accurate, privacy-compliant data - supporting GDPR, CCPA, and other regulatory standards, while working closely with technical and security teams to maintain strong data-protection practices.
Key Responsibilities:
- Adobe Platform Expertise: Implement and configure Adobe Analytics (AA) and Adobe Launch, including Web SDK. Develop and maintain tagging solutions across platforms using AEP Data Collection and other tag management tools. Design and execute data collection strategies and tagging standards that support scalable, consistent, and efficient data capture across web assets.
- Data Layer & Tag Management: Design and develop data layers from scratch to support analytics and personalisation. Manage EDDL requirements for websites and web event tracking. Create and manage tag properties and rules for multiple domains using AEP Data Collection. Efficiently manage and publish workflows involving multiple libraries in AEP Data Collection.
- Testing, Compliance & Governance: Conduct thorough testing and debugging of tag deployments to ensure data accuracy and performance. Configure CMP and Adobe Target to ensure digital cookie consent and campaign pixels are compliant within legal and governance guardrails. Troubleshoot issues to maintain data integrity and enforce best practices in data collection. Ensure compliance with privacy regulations such as GDPR, CCPA, and ePrivacy, including cookie consent management and Data Use and Access Act requirements. Engage proactively with technical and security teams to ensure robust governance and processes that keep data safe and secure. Champion compliance with cookie consent legislation and data governance standards.
- Innovation: Proactively identify opportunities to enhance the use of Adobe tooling (Target, Launch, Marketo) to drive better customer experiences and business outcomes. Take initiative to improve delivery processes, recommending and implementing efficiencies wherever possible.
- Collaboration & Stakeholder Management: Work closely and collaboratively with front-end developers, UX designers, product teams, and business analysts to align on data layer requirements and deliver best-in-class customer experiences. Build and maintain strong relationships with stakeholders, ensuring their needs are understood and met throughout project delivery. Operate within Scrum and Agile methodologies, including sprint planning, raising bugs and defects, stakeholder management, and risk mitigation.
- Adobe Ecosystem Integration & Campaign Support: Understand and implement AEP schemas (including M&G structure). Execute SQL queries for data movement between AEP and Customer Journey Analytics (CJA).
Required Skills & Competencies:
- Advanced knowledge of Adobe platforms: Adobe Analytics, AEP, CJA, Marketo.
- Hands-on experience with Adobe Launch, Web SDK, and tag management tools.
- Strong JavaScript skills and SQL expertise.
- Ability to design and implement data layers and tagging strategies.
- Deep understanding of privacy and compliance frameworks (GDPR, CCPA).
- CMP Configuration experience.
- Excellent communication, collaboration, and stakeholder engagement skills.
- Demonstrated leadership and proactive approach to problem-solving and process improvement.
- Proficient in Agile delivery and collaborative team environments.
Experience & Qualifications:
- Adobe Analytics Developer Certification (including nuances of AA development).
- CJA Developer or Business Analyst Certification highly desirable.
- Marketo Business Analyst Certification highly desirable.
- Certifications in JavaScript or SQL highly desirable.
- Proven experience in Adobe platform implementations and data integration projects.
Work level: Experienced Colleague
Reporting to: Senior Digital Performance Manager
Location: Edinburgh preferred 2 - 3 days a week in the office, Stirling and UK home working can be considered
Recruiter: Phoebe Ewers
Closing date: 13th April 2026
What we offer:
- As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions.
- We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services.
- Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy.
- Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave.
- Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options.
We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com
Adobe Analytics Tagging Specialist in Stirling employer: M&G plc
M&G plc is an exceptional employer located in Reading, ENG, offering a dynamic work environment that fosters career growth and innovation. With a strong commitment to employee well-being, M&G provides a comprehensive benefits package, including a generous pension scheme, extensive annual leave, and family-friendly policies, all while promoting a diverse and inclusive culture. Join us to be part of a team that values integrity, collaboration, and continuous improvement, ensuring you have the support needed to thrive in your role as a WPS Project Manager.
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