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- Tasks: Manage brand strategy and governance processes for M&G's diverse portfolio.
- Company: Join a leading savings and investments firm with over 175 years of innovation.
- Benefits: Enjoy 38 days annual leave, a generous pension scheme, and health cover.
- Why this job: Be a brand champion and make a real impact in a collaborative environment.
- Qualifications: Experience in brand management and strong communication skills required.
- Other info: Diverse and inclusive culture welcoming all backgrounds and experiences.
The predicted salary is between 36000 - 60000 £ per year.
Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.
The role holder is responsible for governing the brand strategy and portfolio of brands at M&G. The brand manager will effectively manage all brand assets, designing and monitoring agreed standards, procedures and processes to enable correct implementation. The scope of this role includes all M&G and M&G-owned brands within the portfolio. The role holder will work in collaboration with the Senior Manager to develop group-wide frameworks and processes, to enable all users of the brand to do so with accuracy and correct understanding. They will have operational responsibility for brand management reporting, including liaison with other business areas and external suppliers e.g. CSC/Baker McKenzie in support of the Group Head of Brand and their Senior Manager. Working with other parts of the business they will provide help and guidance, facilitate and manage forums and monitor the effectiveness of brand processes. They will also be responsible for the creation, management and updating of any governance documentation and records required for compliance, legal or senior stakeholder reporting purposes.
Key Accountabilities and Responsibilities
- Support the rollout and implementation of a new governance framework
- Develop, monitor and operate brand governance processes and protocols for the use of brand operations platforms
- Protect brand equity and integrity across the brand portfolio through the evaluation and deployment of appropriate governance and brand management processes
- Monitor the effectiveness of brand processes and provide operational support
- Create and manage the calendar of (any required) brand management and governance forums, oversight and evaluation meetings as well as set-up one-off workshops needed to initiate, develop or agree new governance processes and brand standards
- Responsible for triaging trademark license enquiries and provide consistent oversight to manage through to a clear and communicated outcome
- Responsible for maintaining a record of trademark license agreements for the M&G brand
- Responsible for any KCA and annual attestation requirements and monthly RCSA report production
- Responsible for legal record keeping from interactions with external legal partner
- Team admin support and mailbox management (shared with three other brand managers)
Required Experience
- Proven experience in a team within a major brand function, supporting brand management and governance processes and associated communications, managing multiple stakeholders within a corporate environment; preferably with Financial Services or regulated industry experience
- A solid track record in supporting the development of brand support processes and content, governance systems and oversight of brand management platforms for multiple brands
- A clear, engaging communicator with an ability to be able to explain processes in a simplified way to users and stakeholders of all levels. This role needs someone with a positive outlook, who actively likes working with different kinds of people.
- A collaborative individual with an ability to work with others, including suppliers and strategic partners to help them understand what's 'tight' and what's 'loose' in terms of the strategy and the application of the brand asset
- A calm, pragmatic and energised team member with an ability to think creatively and support activities that may not be a part of their exact remit
- Can act as a natural brand champion on all elements of the brand strategy and the application of the assets across the business, but has good commercial sense to know when flexibility is important
- Resilient, able to deliver under pressure
- Ability to deal with challenge, ambiguity (both external and internal) and help others understand the benefits of longer-term strategy
- Has an eye for detail and enjoys solving problems - as well as helping others navigate the guidelines, processes and brand standards
What We Offer
- As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions.
- Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy - to balance your work and personal commitments.
- Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - as supporting families is a core aspect of our inclusive culture.
- Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options - for peace of mind.
Diversity and Inclusion
We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks. M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro‐divergent conditions. If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com
Brand Manager - Governance in London employer: M&G plc
Contact Detail:
M&G plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Governance in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. Understand their values and how they govern their brand. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your communication skills! Being able to explain complex processes simply is key in brand management. Grab a friend and do some mock interviews to get comfortable with articulating your thoughts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Manager - Governance in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience in brand governance and management, and show us how you can bring value to our team at M&G.
Showcase Your Communication Skills: As a Brand Manager, you'll need to communicate effectively with various stakeholders. Use your application to demonstrate your clear and engaging communication style, perhaps by simplifying complex processes you've worked on in the past.
Highlight Your Collaborative Spirit: We love team players! Share examples of how you've successfully collaborated with others, whether it's internal teams or external partners. This will show us that you can work well within our diverse culture.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at M&G plc
✨Know the Brand Inside Out
Before your interview, dive deep into M&G's brand history and values. Understand their governance framework and how they manage their brand portfolio. This knowledge will help you demonstrate your genuine interest and show that you're ready to contribute to their brand strategy.
✨Showcase Your Communication Skills
As a Brand Manager, clear communication is key. Prepare examples of how you've simplified complex processes for stakeholders in the past. Practice articulating your thoughts clearly and confidently, as this will reflect your ability to engage with various teams and external partners.
✨Be Ready to Discuss Governance Processes
Familiarise yourself with brand governance processes and protocols. Be prepared to discuss how you've supported or developed similar systems in previous roles. Highlight your experience in managing multiple stakeholders and how you ensured compliance and brand integrity.
✨Demonstrate Your Problem-Solving Skills
Think of specific challenges you've faced in brand management and how you navigated them. M&G values resilience and creativity, so share examples that showcase your ability to think outside the box while maintaining attention to detail. This will illustrate your capability to handle ambiguity and pressure.
