Campaign Channel Lead - M&G plc.

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns. Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

The Role: As a Campaign Channel Lead, you will be responsible for planning, developing and supporting execution across digital campaigns, with a primary focus on nurture and conversion aligned to marketing channel objectives across email marketing and integrated website campaigns. As part of the experience execution channel team, you will collaborate with all digital functions to define and shape integrated campaign management solutions, and work closely with the digital performance team on measurement and automation, ensuring data integrity and controls are adhered to.

Key Responsibilities:

• Responsible for developing digital campaigns mapped to core digital journeys across Find, Win, Grow and Protect stages.
• Develop campaign maps that straddle points of digital engagement and interaction, ensuring web and social teams are closely collaborated with in campaign design and execution.
• Collaborate with marketing channel teams to create engaging email marketing strategies.
• Collaborate with digital performance to ensure robust data controls are effective by design.
• Define core measures and metrics to enable campaign reporting to be integrated into digital performance E2E dashboards.
• Responsible for email template definition and setting standards that align to industry best practices.
• Collaborate with digital performance to set segmentation rules for data sets to ensure rigorous oversight of contact rules.
• Responsible for identifying continuous improvement across campaign performance, building learning maps and monitoring dashboards to ensure marketing channel teams are fully kept involved in areas to evolve.

Key Skills and Experience:

• Several years of experience in email marketing and marketing communications.
• Strong knowledge of user-centred design principles and methodologies.
• Proficiency in marketing technologies, including Google Analytics, Adobe Analytics, Content Management Systems, Marketing Automation and email marketing tools.
• Ability to work collaboratively in a cross-functional team environment.
• Excellent written and verbal communication skills.
• Knowledge of ICO data regulations including consent, permission and marketing engagement.

Attributes:

• Strong customer focus.
• Data focus with a focus on data controls.
• Collaboration and ability to educate.
• Strong problem-solving skills.
• Detail-oriented and organised.

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long-term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks. M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job will be offered an interview if they 'opt in' to the scheme when applying. If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com