Brand Manager - Governance

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long‑term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

Sitting within the Corporate Affairs and Brand function and specifically responsible for the correct governance of the brand strategy and portfolio of brands, this role reports to the Senior Manager – Brand Strategy, Management and Planning. The role holder is responsible for the effective management of all brand assets, designing and monitoring agreed standards, procedures and processes to enable correct implementation.

The scope of this role includes all M&G and M&G‑owned brands with consideration for any owned sub‑brands. The role holder will work in collaboration with the Senior Manager to develop group‑wide frameworks and processes, to enable all users of the brand and brand “assets” to apply and use them with accuracy and with the correct understanding.

They will have operational responsibility for the reporting, including liaison with other business areas and external suppliers e.g. CSC/Baker McKenzie in support of the Group Head of Brand and their Senior Manager.

The role holder will work across the business and develop an in‑depth knowledge of the brand strategy and framework; legal and regulatory requirements and processes; and use of developed brand assets across the brand portfolio. Additionally they need to have good awareness of other brand roles within the portfolio including M&G Investments, particularly in markets where multiple M&G‑owned brands and sub‑brands operate, to understand the dynamics of the full architecture and which brand is used for what purpose to determine the optimal brand management approach.

Working with other parts of the business they will provide help and guidance, facilitate and manage forums and monitor the effectiveness of processes. They will also be responsible for the creation, management and updating of any governance documentation and records required for compliance, legal or senior stakeholder reporting purposes.

Key accountabilities and responsibilities

• Under the direction of the Senior Manager – Brand Strategy, Management and Planning, support the development of a new governance framework
• Help develop, monitor and operate brand governance processes and protocols for the use of brand operations platforms e.g., Frontify and/or adapt and keep the existing digital brand asset management platforms and tools e.g. Aprimo up to date
• Protect brand equity and integrity across the brand portfolio through the evaluation and deployment of appropriate governance and brand management processes
• Responsible for the monitoring of effectiveness of processes and provision of operational support
• Create and manage the calendar of (any required) scheduled brand management and governance forums, oversight and evaluation meetings as well as organise one‑off workshops and exploratory conversations needed to initiate, develop or agree new governance processes and brand standards (dependent on revised gov model)
• Responsible for triaging all TMLA enquiries and provide consistent oversight to manage through to a clear and communicated outcome (does not necessarily resolve all issues in the case of a complex scenario)
• Responsible for maintaining a record of TMLAs for the M&G Brand (excluding those associated with M&G Investments)
• Responsible for any KCA and annual attestation requirements and monthly RCSA report production
• Responsible for legal record keeping from interactions with external legal partner
• Team admin support and mailbox management (shared with two other brand managers)

Requirements and Experience

• Proven experience in a team within a major brand function, supporting brand management and governance processes and associated communications, managing multiple stakeholders within a corporate environment; preferably with Financial Services or regulated industry experience
• A solid track record in supporting the development of branding support processes and content, governance systems and oversight of brand management platforms for multiple brands
• A clear, engaging communicator with an ability to be able to explain processes in a simplified way to users and stakeholders of all levels. This role needs someone with a positive outlook, who actively likes working with different kinds of people.
• A good collaborative worker with an ability to work with others, including suppliers and strategic partners to help them understand what’s ‘tight’ and what’s ‘loose’ in terms of the strategy and the application of the brand assets
• A pragmatic and practical team member with an ability to think creatively and support activities that may not be obviously part of their exact remit
• Can act as a natural brand champion on all elements of the brand strategy and the application of the assets across the business, but has good commercial sense to know when flexibility it important
• Resilient, able to deliver under pressure
• Ability to deal with challenge, regular ambiguity (both external and internal) and help others understand the benefits of longer‑term strategy
• Has an eye for detail and enjoys solving problems, both for the Group Brand Team as well as helping others navigate the guidelines, processes and brand standards, including identifying improvements and areas where compromise can bring a better long‑term positive impact

Role Dimensions

Team size: No direct reports, but the role holder is required to work across teams and external resources to influence individuals to ensure effective adherence and delivery.

Spans of control: 0 direct reports

What we offer

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services – to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy – to balance your work and personal commitments.
• Our market‑leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave – as supporting families is a core aspect of our inclusive culture.
• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options – for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G.

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee‑led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long‑term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long‑term health conditions, disabilities, or neuro‑divergent conditions.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com