At a Glance
- Tasks: Lead social media strategy and drive impactful digital campaigns for business growth.
- Company: Dynamic agency focused on innovation and collaboration in the digital space.
- Benefits: Competitive salary, professional development, and a vibrant team culture.
- Other info: Join a forward-thinking team that embraces emerging trends and technologies.
- Why this job: Shape the future of social media while making a real impact on clients' success.
- Qualifications: Experience in managing multi-brand social media campaigns and strong leadership skills.
The predicted salary is between 65000 - 80000 £ per year.
The Social Media Business Director is responsible for helping to lead the agency’s social media strategy, driving innovation and ensuring business growth through impactful digital campaigns. You will oversee the creative, strategic and project delivery while providing senior client support and identifying opportunities for growth. Additionally, you will be responsible for financial management, ensuring profitability and efficiency in campaign execution. This role requires a balance of leadership, strategic vision and hands-on expertise, making it ideal for a results-driven leader who combines business acumen, digital expertise and strategic foresight to drive impactful social media initiatives and agency growth.
KEY RESPONSIBILITIES
- Develop and oversee the agency’s social media vision, strategy and service offerings, ensuring alignment with industry trends and client needs.
- Identify and drive new business opportunities, expanding the agency’s social media portfolio and increasing revenue streams.
- Define KPIs and success metrics for social media initiatives, ensuring performance-driven strategies that deliver measurable results.
- Work closely with creative, content, paid media and data analytics teams to develop integrated marketing solutions.
- Own budgeting, forecasting and profitability for social media accounts, ensuring efficient resource allocation.
- Lead commercial negotiations with clients, vendors and technology partners to drive value and cost efficiency.
- Regularly report on campaign performance, ROI and key learnings, using data to refine and optimise future strategies.
- Serve as the senior Social lead for key clients, fostering strong relationships, providing strategic counsel and ensuring campaigns align with broader business objectives.
- Lead, mentor and manage a team of social media specialists, providing training and development opportunities and encouraging a collaborative and high-performing environment.
- Stay ahead of emerging social media trends, platform changes and best practices, ensuring clients benefit from cutting-edge strategies.
Skills and Experience
- You have significant experience managing multi-brand, multi-platform social media campaigns, ensuring seamless execution across different markets and audiences.
- You have a proven track record of managing senior-level (C-suite) client and stakeholder relationships and influencing key decision-makers.
- You have an in-depth knowledge of social media platforms (Meta, LinkedIn, TikTok, YouTube, X, etc.), emerging trends and digital marketing best practices.
- You have experience with forecasts, driving new revenue streams and financial management at an agency level.
- You demonstrate strong analytical skills to interpret performance metrics, optimise campaigns and demonstrate ROI to stakeholders.
- You delegate effectively to empower your team, ensuring the right people are focused on the right tasks to deliver high-quality work at pace.
- You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.
- You have previous management experience and are confident overseeing the operational output of more junior members of the team as well as supporting their ongoing personal and professional development.
Social Business Director in Slough employer: MG OMD
MG OMD is an exceptional employer, offering a vibrant and collaborative work culture that prioritises creativity and professional growth. With a commitment to diversity and continuous development, employees benefit from top-tier training and support, making it an ideal environment for those looking to excel in the dynamic field of paid search. Located in the heart of the UK, the agency's recognition as one of the best places to work underscores its dedication to fostering a supportive and inspiring atmosphere for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Social Business Director in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MG OMD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MG OMD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MG OMD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MG OMD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Business Director in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MG OMD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MG OMD:Show us that you’ve done your homework! In your application, briefly mention what you admire about MG OMD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MG OMD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MG OMD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MG OMD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
