At a Glance
- Tasks: Lead a dynamic team in delivering innovative programmatic strategies for top brands.
- Company: Join MG OMD, the UK's most awarded media agency with a collaborative culture.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse and inclusive environment that values your unique perspective.
- Why this job: Make a real impact in the digital landscape while mentoring a talented team.
- Qualifications: Proven leadership experience and strong understanding of programmatic advertising.
The predicted salary is between 70000 - 90000 £ per year.
The MG Programmatic & Display team is a 40+ strong group of programmatic and display specialists that work across a varied roster of clients including Specsavers, John Lewis & Partners, SharkNinja, Apple, Renault and VMO2 amongst others. Responsible for both programmatic and direct IO buys, the team focuses on delivering innovative ideas that challenge and grow our clients' digital strategies. The successful candidate will oversee a team of directors, managers and executives working across a hub of MG OMD’s client portfolio. The role reports to the Head of Programmatic and focuses on supporting the team to develop best-in-class integrated strategies and campaigns.
Responsibilities
- Lead, mentor and manage a team of programmatic specialists, providing training and development opportunities, and fostering a collaborative, high-performing environment.
- Define and drive the agency’s programmatic vision, ensuring cutting-edge strategies and best practices are implemented.
- Serve as a senior advisor to clients, providing high-level strategic guidance and ensuring programmatic is a key driver of success.
- Align programmatic activity with wider digital and offline media strategies for a holistic approach.
- Promote a data-driven approach to campaign planning, execution and performance reporting, ensuring robust measurement frameworks.
- Maintain oversight of the client audit process for the channel to ensure targets are met and potential issues escalated.
- Identify new opportunities within programmatic, including media efficiencies, data strategies and tech innovations to drive business growth.
- Build strong relationships with media partners, technology providers and industry bodies to drive innovation and commercial negotiations, maximizing value and efficiency for clients.
- Support and present as part of a team in delivery of new business pitches, departmental and agency-wide meetings.
- Stay ahead of industry developments, emerging trends, and technological advancements to keep the agency and clients competitive.
About You
- Experience in managing a large, multi-layered team and a desire to continue this.
- Ability to lead your team to develop and plan strategies to achieve agency commercial goals.
- Ability to manage multiple clients, ensure all deadlines are met and that team output is always of the highest quality.
- Confident and effective leader.
- Advanced knowledge of cross-channel and ad tech market.
- Strong understanding of the digital landscape and how programmatic fits into the media plan.
- Negotiation skills to deliver best commercial value for clients.
- Confidently lead presentations with a strong and compelling narrative.
- Develop and plan strategies to achieve agency commercial goals.
- Advanced analytical skills to interrogate and develop best practice processes.
About The Agency
MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters. MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. With over 500 employees working across the UK’s leading brands including John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK, it is our people who ultimately make the award-winning difference.
We work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational. We want people who are great to work with, fun to be with and who genuinely care about each other, our clients, our media partners and doing great work. In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, background and skillsets runs through everything we do. We have attained IPA CPD Gold Accreditation for the 13th year running and maintained CPD Platinum Accreditation for the 7th consecutive year, and were featured in the Sunday Times Best Places to Work in 2023 and 2024. We are named in recognition of our employees’ opinions and perspectives.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely) with standard hours 9:30 – 17:30 and core hours 10:30 – 16:30. Flexible start/finish options are available (e.g., 8:30–16:30 or 10:30–18:30). We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best—both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or email confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone can bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
Programmatic & Display Business Director employer: MG OMD
At MG OMD, we pride ourselves on being an exceptional employer, fostering a collaborative and innovative work culture that empowers our employees to excel. With a strong commitment to professional development, flexible working arrangements, and a focus on diversity and inclusion, we create an environment where every team member can thrive and contribute to award-winning campaigns for renowned clients. Join us in our vibrant London office, where your ideas will be valued, and your career growth will be supported in a dynamic and inspiring setting.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic & Display Business Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MG OMD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MG OMD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MG OMD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MG OMD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programmatic & Display Business Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MG OMD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MG OMD:Show us that you’ve done your homework! In your application, briefly mention what you admire about MG OMD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MG OMD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MG OMD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MG OMD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
