At a Glance
- Tasks: Transform complex performance data into compelling narratives that drive marketing decisions.
- Company: Join MG OMD, a leading media agency known for innovation and excellence.
- Benefits: Enjoy flexible working, professional development, and a supportive culture.
- Other info: Collaborative environment with opportunities for growth and recognition.
- Why this job: Make a real impact by shaping performance analytics and driving client success.
- Qualifications: Experience in performance analytics and strong storytelling skills required.
The predicted salary is between 80000 - 100000 € per year.
We are looking for a Director of Performance Intelligence to elevate how performance data drives decision-making across our agency and client portfolio. This role sits at the intersection of analytics, commercial strategy, and optimisation. It exists to transform complex performance data into clear, compelling narratives, through great storytelling and decisive recommendations that improve marketing effectiveness and media investment outcomes.
You will lead the development of a high-impact Performance Intelligence capability, that improves the speed, quality, and commercial impact of optimisation decisions. You will also shape how AI is embedded into performance analysis workflows, ensuring technology accelerates insight while human judgement shapes the story and the action. This is not a reporting role – it is a performance leadership role focused on clarity, conviction, and commercial impact, and bringing to life stories and insights through the analysis of post-campaign data.
What You Will Do
- Own the interpretation and narrative layer of performance across key clients and investment moments.
- Translate complex datasets into clear, persuasive performance stories that drive action.
- Establish best practice frameworks for performance interrogation (e.g. what changed, why, what next).
- Lead the development of AI-augmented analytics workflows to accelerate signal detection and insight generation.
- Identify inefficiencies, inflection points, and optimisation opportunities before they become issues.
- Shape how performance narratives are presented internally and in client conversations.
- Partner with planning, activation, data, and effectiveness teams to ensure insights convert into decisions.
- Create repeatable intelligence outputs (e.g. performance briefs, anomaly alerts, optimisation memos).
- Raise the quality bar for analytical rigour and narrative clarity across the agency.
- Support senior client conversations with confident, evidence-based performance perspectives.
Experience What We’re Looking For
- Significant experience in performance analytics, growth analytics, commercial intelligence, or digital performance strategy.
- A strong track record of converting data into clear, compelling narratives that influence decisions.
- Experience operating in fast-moving, data-rich environments (e-commerce, SaaS, digital media, performance marketing, fintech, etc.).
- Exposure to AI-enabled analytics tools and automation workflows.
- Strong client-facing or senior stakeholder experience.
Skills & Attributes
- Commercially minded and outcome-oriented.
- Able to move from data to decision with clarity and conviction.
- Strong storyteller who simplifies complexity without oversimplifying insight.
- Comfortable forming and defending a point of view.
- Curious about AI and automation, with a practical mindset about application.
- High standards for analytical rigour and narrative precision.
- Comfortable operating with ambiguity and imperfect information.
What Success Looks Like
- Performance discussions that are focused, structured, and action-oriented.
- Evolution of reporting processes and visualisation based on needs and opportunity.
- Data translated into narratives that influence senior stakeholders.
- Faster optimisation cycles driven by clear insight.
- AI meaningfully accelerating analysis without diluting judgement.
- Demonstrable commercial impact from insight-led recommendations.
- Engagement with and adoption of performance analytics function, leading to agency commercial growth.
About The Agency
MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency – helping our clients unlock their competitive advantage and deliver innovative, effective, award-winning work and campaigns that make a difference.
MG OMD is the second-largest media agency in the UK, the most awarded agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards, and this year was named Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. Over 500 employees work across leading UK brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK – our people make the award-winning difference.
Our culture is collaborative, inclusive and professionally supportive. We are committed to continuous professional development, holding IPA CPD Gold Accreditation for the 13th year running and CPD Platinum Accreditation for the 7th consecutive year. We were featured in the Sunday Times Best Places to Work in 2023 and 2024.
Flexible Working
We offer a hybrid model (three days in office, two days remote) and standard hours 9:30–17:30, with flexible core time 10:30–16:30. Employees may start early or finish late to suit their needs while maintaining core collaboration. We encourage open conversation between people and managers to navigate high-need periods and individual circumstances.
Be Your Best
We want everyone to shine and showcase talents. We can make adjustments in the recruitment process; discuss any specific requirements with your dedicated Talent Team member or email us confidentially at beyourbest@omnicommediagroup.com.
Diversity, Equity & Inclusion at OMG
We strive for an inclusive environment where difference is valued and everyone can thrive.
Performance Analytics Director employer: MG OMD
At MG OMD, we pride ourselves on being a leading media agency that champions innovation and excellence in performance analytics. Our collaborative and inclusive work culture fosters continuous professional development, supported by flexible working arrangements that empower our employees to thrive. With a commitment to high standards of training and a focus on impactful storytelling, we offer a unique opportunity for growth and meaningful contributions within a dynamic team dedicated to driving commercial success for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Analytics Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your storytelling skills! When you get the chance to chat with potential employers, make sure to highlight how you've turned complex data into compelling narratives that drive decisions. It's all about making your experience relatable and impactful.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s performance analytics. Understand their challenges and think about how you can bring value. This will not only impress them but also show that you're genuinely interested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Performance Analytics Director
Some tips for your application 🫡
Craft Your Narrative:Just like in the role, your application should tell a compelling story. Highlight your experience in performance analytics and how you've turned complex data into actionable insights. Make sure to showcase your storytelling skills right from the start!
Be Clear and Convincing:When writing your application, clarity is key. Avoid jargon and ensure your points are easy to understand. Remember, we want to see how you can communicate effectively, just as you would in client conversations.
Showcase Your AI Savvy:Since this role involves AI-augmented analytics, don’t forget to mention any experience you have with AI tools or automation workflows. We’re curious about how you’ve applied these technologies in your previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at MG OMD
✨Know Your Data Inside Out
Before the interview, dive deep into performance analytics. Familiarise yourself with key metrics and trends relevant to the agency's clients. Be ready to discuss how you've transformed complex data into actionable insights in your previous roles.
✨Craft Compelling Narratives
Practice telling stories with data. Think of examples where your analysis led to significant decisions or changes. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making sure to highlight the impact of your insights.
✨Showcase Your AI Savvy
Since this role involves AI-augmented analytics, be prepared to discuss your experience with AI tools. Share specific instances where you've used technology to enhance performance analysis and how you envision AI shaping future workflows.
✨Engage with Stakeholders
Demonstrate your client-facing experience by discussing how you've effectively communicated insights to senior stakeholders. Prepare to share examples of how you've influenced decisions and fostered collaboration across teams to drive performance improvements.
