At a Glance
- Tasks: Lead behaviour change campaigns that make a real difference in people's lives.
- Company: Join MG OMD, the UK's second-largest and most awarded media agency.
- Benefits: Enjoy a collaborative culture, top-notch training, and career development opportunities.
- Other info: Be part of a supportive team that values creativity and diversity.
- Why this job: Make an impact while working on exciting campaigns for major brands.
- Qualifications: Strong media planning skills and a passion for strategy and client service.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a Brilliant Strategic Planning Account Director to join our tight-knit Strategic Planning team – who sit at the intersection of Strategy and Planning, specialising in Behaviour Change briefs for public and private sector. In this role, you will lead the development and management of behaviour change campaigns across a breadth of public sector briefs. One day you might be saving lives by encouraging people to donate blood, another you might be preventing people being scammed by fraudsters, and another you might be helping to keep the country safe by recruiting police officers.
The role is diverse, combining traditional media planning with strategic thinking and client management. You will have an opportunity to flex your analytical and creative muscles – from unearthing insights from data to brainstorming. The role will suit someone who is a good all-rounder: a media planner with exceptional client servicing skills and a keen interest in strategy. We actively seek out those with a natural curiosity about people and what makes them tick.
This is chance to work in a team that really care about making a difference to the world, supporting each other, and delivering excellent work – with plenty of opportunities to learn new skills and knowledge. You will get the opportunity to work on some huge campaigns, with large budgets working across both digital and offline channels.
MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.
MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.
So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational. We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.
In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.
Strategic Planning Account Manager in City of London employer: MG OMD
At MG OMD, we pride ourselves on being an exceptional employer, fostering a collaborative and supportive work culture that empowers our employees to make a meaningful impact through their work. With a strong commitment to professional development, evidenced by our prestigious CPD Gold and Platinum Accreditations, we offer numerous opportunities for growth and learning while working on high-profile campaigns that truly make a difference. Our recognition as one of the Sunday Times Best Places to Work reflects our dedication to creating an inspiring environment where creativity and diversity thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Planning Account Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MG OMD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MG OMD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MG OMD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MG OMD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Planning Account Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MG OMD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MG OMD:Show us that you’ve done your homework! In your application, briefly mention what you admire about MG OMD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MG OMD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MG OMD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MG OMD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.