Paid Search Senior Executive in City of London

About the Role: MG OMD are searching for a Paid Search Senior Account Executive to join the team, working on Waitrose. The Senior Executive will work with the team to build upon the existing foundations through experimentation and deliver best-in-class media. This opportunity will allow the team to shape performance and deliver future-facing technology and solutions.

In the Senior Executive role, you will be working as part of the Investment team @MG OMD, comprised of 100+ specialists who work across paid search, paid social and organic performance (SEO). Although the role primarily focuses on paid search, there are opportunities to develop skills across the wider Investment team. This role requires someone with enthusiasm, a creative mindset, and an entrepreneurial spirit.

Senior Executives will have experience of running advertising campaigns across Google and Microsoft search. You should ideally be experienced in producing detailed media plans across a variety of objectives and targeting types. You should also have knowledge of optimising search campaigns to improve performance. Experience working in a marketing or agency environment is a bonus but not required! You will need to be organised and methodical with a calm demeanour. You will also need to be confident working with numbers as we regularly deal with large amounts of data. Proficiency with Microsoft Excel is essential and some PowerPoint experience is preferable.

As a client-facing team, we are looking for someone who is a strong communicator. The Senior Account Executive role involves serving as the primary day-to-day contact for the clients you work with, becoming a valued member of their marketing team. You will be responsible for delivering high-quality work.

Supporting the wider activation team on day-to-day implementation, alongside driving client performance to meet targets and expectations.

• Analytical: Have an analytical mindset that is comfortable with numbers and lots of data.
• Implementation: Working with the Google, Microsoft and Search Ads 360 platforms to make day to day changes and analyse information.
• Growth: Be eager to learn and to grow within the role, to develop your understanding of the Search market, alongside client understanding.
• Client Management: The role will include client communication, so the candidate will need to feel comfortable speaking to clients on a weekly basis.
• Team Player: Be a team player and develop talent within the marketing team to help them achieve their full potential.
• Platform Experience: Google and Microsoft Ads experience. Search Ads 360 experience is a preference but not essential. Candidates should be comfortable with Microsoft Word, Excel and PowerPoint.
• Attention to Detail: You will be able to produce reports, commentary, emails or overall communication with good attention to detail.
• Pro Active: Be pro-active and confident with views and ideas.

Implementation: Be a part of the team that works within Platforms on the day-to-day implementation. This will include:

• Making changes within the bidding platforms.
• Analysing data and making recommendations and changes within the platforms.
• Setting up and launching campaigns.
• Ensuring QA processes are being followed and all work is of the highest quality.
• Performance is closely monitored and recommendations for improvements are always made.

Reporting: Management, support and delivery of reporting on a weekly and daily basis:

• Supporting with pulling, analysing and presenting reports on a weekly basis.
• Spot trends within the data and analyse to deliver learnings to clients.
• Be confident in presenting reports to clients.
• Be supportive for ad hoc and wider reporting requirements.

Day to Day: Working across a range of tasks on a day to day basis. This includes:

• Monitoring campaign performance daily.
• Assist with planning tasks carried out by the Executive, Account Manager and Director.
• Daily pacing and reporting.
• Liaising with clients and internal client teams.
• End of month reconciliation of finance.
• Take part in training. Being a team player.

About the Agency: MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational. We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.