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- Tasks: Drive digital marketing performance through paid media execution and campaign optimisation.
- Company: Join a supportive culture at MFS, where people come first.
- Benefits: Enjoy competitive benefits, work-life balance, and a hybrid work environment.
- Why this job: Make a real impact in digital marketing while collaborating with diverse teams.
- Qualifications: Experience in digital marketing, especially in financial services, and strong analytical skills.
- Other info: Be part of a family-oriented company that values your growth and well-being.
The predicted salary is between 36000 - 60000 £ per year.
At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favouring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
The Sr. Strategist – Digital Media is central to driving digital marketing performance, with a strong emphasis on paid media execution, campaign reporting and structured testing. Leads the coordination and optimization of paid media activity while adapting regional strategies to local market needs. The role supports campaigns through optimized digital experiences, delivers actionable insights and runs test-and-learn programs to improve conversion and engagement across paid channels. This role is central to driving performance insights, fostering a culture of experimentation across our digital channels, and advancing strategic digital marketing initiatives to support business goals.
What You Will Do
- Paid Media Management & Execution (Paid Media Activation)
- Optimize paid media activity to support campaigns across regional markets to meet ROI and efficiency targets.
- Adapt global campaign strategies and creative assets to local market needs and languages.
- Partner with our 3rd party media buying agency to manage regional paid media incorporating internal stakeholder input.
- Continuously test new tactics and platforms to scale performance in key markets.
- Digital Experience & Campaign Optimization (CX)
- Partner with campaigns team to drive seamless digital experiences by ensuring digital assets are optimized for engagement and conversion.
- Partner across creative, content, digital, and external partners to leverage personalization opportunities and deliver cohesive experiences on time and within scope.
- Utilize data to optimize post-click journeys to maximize user satisfaction, engagements and conversion rates.
- Experimentation (Testing)
- Lead structured “test and learn” programs to improve performance across landing pages, paid media, and paid social channels.
- Partner with internal teams to design hypotheses, manage A/B and multivariate tests, and assess results to improve digital user engagement and conversions.
- Use insights to suggest and implement actionable improvements across all digital touchpoints including but not limited to landing pages, email, social, paid media.
- Analytics, Insights & Reporting
- Track and report on digital performance across all paid and organic channels using Adobe Customer Journey Analytics (CJA) and Tableau.
- Monitor and interpret dashboards and visual reports to communicate performance trends, insights, and opportunities.
- Analyse full-funnel performance to identify optimization opportunities across media, creative, and landing pages.
- Present actionable insights and recommendations to the Director - Digital Marketing and wider team.
- Collaboration & Integration
- Act as the primary digital marketing contact for regional segment leads, ensuring alignment with regional business priorities.
- Work closely with the media team to ensure consistency in strategy, measurement, and best practices.
- Partner with social media, creative, and web teams to align messaging, visual identity, and campaign timing.
What We Are Looking For
- Proven experience in digital marketing within the financial services or asset management industry (preferred).
- Expertise in coordinating and optimizing paid media campaigns, with knowledge of LinkedIn Ads, media pacing, and ROI-driven performance management.
- Skilled in adapting global strategies to local needs, testing new platforms and tactics.
- Strong analytical and strategic skillset with leveraging analytics tools like Adobe CJA to scale campaign success.
- Expertise in conducting A/B testing and leading optimization projects across multiple digital platforms.
- Strong ability to effectively communicate and influence cross-functional teams and stakeholders.
- Excellent collaboration skills to work closely with writers, designers, and technology teams.
- Strong organizational and project management skills to manage multiple priorities.
At MFS, we view our employees as family — and like you, we want our family happy and healthy. We provide competitive benefits programmes and family-friendly policies which support the work-life balance needs of our employees. MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.
Sr. Strategist - Digital Media in London employer: MFS Investment Management
Contact Detail:
MFS Investment Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Strategist - Digital Media in London
✨Tip Number 1
Network like a pro! Reach out to folks in the digital marketing space, especially those who work at MFS or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital marketing campaigns and results. This is your chance to shine and demonstrate how you can drive performance and engagement.
✨Tip Number 3
Prepare for the interview by diving deep into MFS’s digital strategies. Understand their campaigns and think about how you can contribute to optimising their paid media efforts. Tailor your insights to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the MFS family and contributing to their mission.
We think you need these skills to ace Sr. Strategist - Digital Media in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially in paid media. We want to see how your skills align with the role of Sr. Strategist – Digital Media.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention your experience with tools like Adobe CJA or Tableau. We love seeing how you’ve used analytics to drive performance in past roles.
Highlight Collaboration Experience: This position requires working closely with various teams, so share examples of how you've successfully collaborated with others. We’re all about teamwork here at MFS!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at MFS Investment Management
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends in digital media, especially in paid media execution. Familiarise yourself with tools like Adobe CJA and Tableau, as well as platforms like LinkedIn Ads. Being able to discuss your experience and insights confidently will show that you're not just a candidate, but a potential asset.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive decisions in past roles. Think about times when you optimised campaigns or improved conversion rates through A/B testing. This will demonstrate your ability to leverage analytics for performance improvement, which is crucial for the role.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share experiences where you successfully collaborated with others. Highlight how you’ve aligned strategies across creative, content, and media teams to achieve common goals. This will illustrate your teamwork skills and adaptability.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your understanding of the company’s goals and challenges. For instance, inquire about their current digital marketing strategies or how they measure success in their campaigns. This shows your genuine interest in the role and the company.
