Paid Media Specialist

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favouring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

MFS manages its advertising program in-house, leveraging agency partnerships for media and production. The Digital Media Lead Specialist manages advertising (OLA, Paid Social, Search, etc.) related activities in connection with MFS’ marketing, channel, and enterprise goals. As part of the Digital Media team, this role manages and implements advertising campaigns in multiple markets managing a variety of media types including digital banners, native, pre-roll, social, search, broadcast, out-of-home.

WHAT YOU WILL DO

• Contribute to the strategic planning process together with senior leaders for advertising development.
• Together with the Digital Media team, support the development and implementation of all paid media campaigns aligning with key integrated marketing and brand-building efforts.
• Own the extensive details of advertising and landing page development created in-house, facilitating all work from concept to final deliverable. Ensure the landing page meets the expected user experience/call-to-action.
• Own all media activities (deadlines, closing dates, material due dates, creative technical specs, tracking UTMs) and securing critical media specs and ad delivery details; liaise with agencies and publishers. Own problem solving and immediate remediation for all issues.
• Work with in-house teams to manage underlying ad creation details, partnering with communication and marketing managers, creative, production, publishing, video, social media, and analytics teams, as well as Compliance, content and investment teams as needed throughout the campaign process.
• Support and adhere to detailed processes following Compliance guidelines and adhering to our project management tool, Workfront. Recommend process enhancements when possible.
• Create and manage timeframes and due dates ensuring on-time campaign deliverables coordinating with project management team.
• Own the Paid Search program for multiple regions globally.
• Partner with the Analytics team to support the detailed process of creating UTM tags and tracking codes. Ensure all has been implemented correctly.
• Manage thought leadership content and oversee the various versions and formats required for placement throughout the campaign.
• Manage our outside creative SAG talent vendor to ensure all spots have current talent, music, imagery rights, and oversee management of residual payments as needed.
• Liaise with other outside agencies as needed, and ensure on time and on budget campaign executions.

WHAT WE ARE LOOKING FOR

• Relevant experience within the asset management industry.
• Agency management experience essential.
• Ability to manage extensive details, juggle multiple initiatives and timelines and work in a fast-paced environment, remaining positive and proactive along the way.
• Exceptional proofing skills, and the ability to review and test multiple versions of ad units for consistency and accuracy before ads launch in-market.
• Working knowledge of asset management or regulated industry's advertising compliance rules and regulations preferred.
• Comfortable and competent working with advertising analytics and technology.
• Ability to work with a diverse internal group from creative to technical/legal teams.
• Positive can-do attitude, self-starter, with a 'step up to see it through' mindset understanding urgency of advertising deadlines.
• Proactive and inquisitive mindset to investigate and troubleshoot problems and offer solutions.

PREFERRED SKILLS, QUALIFICATIONS & EXPERIENCE

• English speaker with either Italian, Spanish or German preferred.
• Experience with project management tools such as WorkFront a plus.

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

What we offer:

At MFS, we view our employees as family — and like you, we want our family happy and healthy. That's why we provide competitive benefits programmes and family-friendly policies which support the work-life balance needs of our employees. MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, colour, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited.