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- Tasks: Manage and optimise SEO for iGaming websites, focusing on UK and US markets.
- Company: Join a fast-growing company in the exciting iGaming industry based in Stoke-On-Trent.
- Benefits: Enjoy hybrid working with office visits only every 2-3 weeks and competitive perks.
- Why this job: Be part of a dynamic team, enhance your skills, and make an impact in a thriving sector.
- Qualifications: Proven iGaming SEO experience and strong technical skills in search engine optimisation required.
- Other info: Ideal for those passionate about sports betting and eager to grow in a competitive environment.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client. The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks.
The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets. The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.
The role requires a comprehensive understanding of onsite and offsite ranking factors. The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content. The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.
Responsibilities:- Track, report and analyse website performance of ongoing campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitors
- Work with the development team to ensure SEO best practices are correctly implemented
- Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords
- Manage projects utilising internal and external resources
- Proven iGaming SEO experience (Sports)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO
- Experience registering and setting up websites
- Experience working in highly competitive SERPs
- Execution of personal projects in the SEO space
iGaming SEO Specialist employer: MFK Recruitment
Contact Detail:
MFK Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land iGaming SEO Specialist
✨Tip Number 1
Network with professionals in the iGaming industry. Attend relevant events, webinars, or online forums where you can connect with others who work in SEO for sports betting. Building relationships can lead to valuable insights and potential job referrals.
✨Tip Number 2
Stay updated on the latest trends in iGaming SEO. Follow industry blogs, podcasts, and social media accounts that focus on SEO strategies specific to the sports betting sector. This knowledge will not only enhance your skills but also show potential employers your commitment to the field.
✨Tip Number 3
Consider creating a personal project related to iGaming SEO. Whether it's a blog or a website focused on sports betting, this hands-on experience will demonstrate your skills and passion for the industry, making you a more attractive candidate.
✨Tip Number 4
Familiarise yourself with the specific tools mentioned in the job description, such as Google Analytics and AHREFS. Being proficient in these tools will give you an edge during interviews, as you'll be able to discuss how you've used them to drive results in past roles.
We think you need these skills to ace iGaming SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your specific experience in iGaming SEO. Include relevant keywords from the job description, such as 'performance marketing', 'website analytics tools', and 'SEO best practices' to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the iGaming industry and detail how your skills align with the responsibilities listed in the job description. Mention any successful projects you've managed that relate to SEO and performance marketing.
Showcase Technical Skills: Since the role requires a strong technical background, be sure to include specific examples of your experience with HTML, CSS, and JavaScript. Discuss how you've used these skills to optimise websites in the past.
Highlight Analytical Abilities: Demonstrate your analytical skills by mentioning your experience with tools like Google Analytics and AHREFS. Provide examples of how you've tracked and reported on website performance, and how your insights led to improved SEO strategies.
How to prepare for a job interview at MFK Recruitment
✨Showcase Your iGaming Knowledge
Make sure to demonstrate your understanding of the iGaming industry during the interview. Discuss current trends, key players, and how SEO strategies can be tailored specifically for sports betting websites.
✨Highlight Technical Skills
Be prepared to talk about your technical background in SEO. Mention your experience with tools like Google Analytics, AHREFS, and your familiarity with HTML, CSS, and JavaScript. This will show that you have the skills needed to optimise web assets effectively.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific SEO challenges. Think about past experiences where you successfully improved website performance or managed campaign budgets, and be ready to share those examples.
✨Demonstrate Strong Communication Skills
Since the role requires collaboration with various teams, emphasise your communication skills. Share examples of how you've worked with developers or content creators to implement SEO best practices and achieve common goals.
