VP Sales, EMEA

This is a pivotal leadership role at Mews as we enter the next phase of our high-growth strategy. The VP of Regional Sales (EMEA) will set the vision and drive execution across a complex multi-country region, building a scalable predictable sales engine while staying close enough to the field to win the deals that matter. Reporting directly to the Chief Commercial Officer, you will lead our EMEA SMB Mid-Market commercial organisation (50 people), including 7 direct reports (Managers), and be accountable for delivering a significant share of Mews global new business targets.

What you’ll own:

• Lead and develop a high-performing multi-country sales organisation across SMB and Mid-Market, building a strong bench through hiring, coaching, succession planning, and second-line leadership (manager-of-managers).
• Translate global strategy into a crisp EMEA go-to-market plan, defining and continuously refining ICPs, segment coverage, territory design, headcount allocation, and quota models across diverse markets.
• Deliver against ambitious revenue outcomes while driving consistent 100% attainment through repeatable execution.
• Build scalable data-driven playbooks that codify what good looks like across pipeline creation, qualification, deal execution, and closing, adapted to local nuances while maintaining regional standardisation.
• Drive pipeline generation at scale in partnership with Marketing, SDR/BD, and Partnerships, ensuring campaigns, events, and initiatives align tightly with EMEA priorities and targets.
• Run operational excellence across the full sales cycle - forecasting discipline, CRM hygiene, rules of engagement, and clean handoffs, partnering closely with RevOps, Legal, Finance, Product, and Strategy.
• Own regional performance management with rigorous dashboards, QBRs, and forecasting, surfacing risks, upside, and clear actions to executive leadership and intervening quickly where performance lags.
• Be the senior commercial face of Mews in EMEA, building trusted executive relationships with key prospects, customers, and partners, and personally stepping into critical late-stage Mid-Market deals.
• Identify and unlock new growth levers including geographic expansion, evolving coverage/specialisation models, new hospitality verticals, and strategic initiatives (including support for M&A integration where relevant).
• Represent EMEA in global commercial leadership forums, ensuring the region's opportunities, challenges, and needs shape company-wide decisions.

What you’ll bring:

• 10 years in B2B SaaS sales, including 5 years leading second-line teams across multiple European countries.
• Proven ownership of large multi-million ARR targets with documented overachievement across SMB and Mid-Market motions.
• A track record of building repeatable data-driven sales systems (playbooks, cadences, forecasting rigor) that scale beyond individual hero performance.
• Strong cross-functional leadership, able to align Marketing, RevOps, Product, Finance, Strategy, Customer Success, Partnerships, and regional stakeholders around one plan.
• High operational standards: pipeline discipline, CRM hygiene, forecasting accuracy, and clear rules of engagement.
• Confidence operating at executive altitude and comfort getting in the trenches, jumping on late-stage calls, tightening deal strategy, and helping teams close.
• Hospitality/hotel-tech experience is a plus but not required; curiosity and learning speed matter.

Why this role is exciting:

You will inherit meaningful scale and impact from day one and still have massive runway to sharpen the GTM model market-by-market, level up predictability, unlock new growth motions, and build an EMEA sales organisation that becomes the benchmark for the company globally.