At a Glance
- Tasks: Lead innovative CRO strategies to boost website performance and drive sales growth.
- Company: Join Mews, a $2.5b hotel tech unicorn transforming global hospitality.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of digital transformation in the hospitality industry.
- Qualifications: 5+ years in CRO with proven success in A/B testing and data analysis.
The predicted salary is between 60000 - 80000 £ per year.
Can you help us change the world? It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $2.5b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.
We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole...
About the role
This is a high-visibility, high-impact role at the heart of Mews' growth engine. As our Senior CRO Manager, you'll own the end-to-end experimentation programme that drives qualified leads and pipeline for our sales team, with mews.com as your primary canvas. You'll work in a close-knit triad with our Web Analytics Manager and an external agency, partnering across SEO, Paid Media, Lifecycle, PMM, and Campaigns to turn data into measurable conversion lifts. This is not a side-of-desk testing role: CRO is your entire remit, and the expectation is high.
Your mission, should you choose to accept it:
- Build and own a company-wide experimentation program spanning website, acquisition channels, creative, messaging, and end-to-end funnel touchpoints.
- Lead comprehensive website CRO efforts, including running structured A/B and multivariate tests, and driving measurable lifts in lead quality and conversion rates.
- Partner cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to diagnose friction points and improve conversion performance across all traffic sources.
- Analyze user behavior, onsite journeys, funnel performance, and qualitative/quantitative signals to uncover growth opportunities and prioritize high-impact experiments.
- Work closely with engineers, web developers, UX, and design teams to implement tests, validate hypotheses, and ship high-quality enhancements at speed.
- Build and maintain a clear CRO roadmap, including test design, success metrics, tooling, and documentation of learnings for cross-team visibility.
- Introduce new experimentation frameworks, automation, and tooling (e.g., A/B platforms, heatmaps, analytics) to scale CRO maturity and improve testing velocity.
- Translate insights into actionable recommendations that influence creative, content, product marketing, and acquisition strategies.
You’ll be a great fit if you bring a few of the below with you:
- 5+ years of hands-on experience owning CRO, growth experimentation, or web performance optimization programs as your core specialism — not as a side project.
- Proven track record designing, running, and scaling A/B and multivariate testing programs across websites and acquisition channels, with clear, measurable KPI impact.
- Strong analytical skills and experience using tools across web analytics, behavioral analytics, heat-mapping, CRO, experimentation, and data visualization, such as GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or equivalent platforms.
- Solid understanding of performance marketing, SEO, lifecycle flows, and how traffic quality influences conversion behavior.
- Experience collaborating closely with engineers, web developers, UX/design teams, and cross-functional marketing stakeholders.
- Ability to turn data insights and UX principles into clear hypotheses, test plans, and practical recommendations that drive measurable impact.
- Excellent communication skills with the ability to influence without authority across product, marketing, and technical teams.
- Curious, commercially driven, and comfortable with AI-enabled workflows.
Senior CRO Manager employer: Mews
At Mews, we are not just a Hotel Tech unicorn; we are a vibrant community of innovators dedicated to transforming the hospitality industry through cutting-edge cloud technology. Our collaborative work culture fosters creativity and growth, offering employees ample opportunities for professional development while working on high-impact projects that shape the future of hospitality. Join us in our mission to drive digital transformation and enjoy the unique advantage of being part of a rapidly growing company that values ambition and passion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Mews. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio or examples of your past CRO work, bring them along to interviews. It’s all about demonstrating how you can make an impact at Mews.
✨Tip Number 3
Prepare for the unexpected! Mews is all about innovation, so be ready to think on your feet during interviews. They might throw some curveball questions your way to see how you handle pressure.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Mews journey.
We think you need these skills to ace Senior CRO Manager
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for CRO and how it aligns with our mission at Mews.
Tailor Your CV:Make sure your CV is tailored to the Senior CRO Manager role. Highlight your relevant experience in A/B testing and web performance optimisation, and show us how you've made a measurable impact in previous roles.
Showcase Your Skills:Use your application to showcase your analytical skills and familiarity with tools like GA4 or Hotjar. We’re looking for someone who can turn data into actionable insights, so give us examples of how you've done this before!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Mews!
How to prepare for a job interview at Mews
✨Know Your CRO Stuff
Make sure you brush up on your knowledge of conversion rate optimisation. Be ready to discuss your past experiences with A/B testing and how you've driven measurable results. Mews is looking for someone who can hit the ground running, so show them you know your stuff!
✨Data is Your Best Friend
Familiarise yourself with the tools mentioned in the job description, like GA4 and Hotjar. Be prepared to talk about how you've used data analytics to uncover growth opportunities in previous roles. The more specific examples you can provide, the better!
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with engineers, UX designers, or marketing teams. Highlight your communication skills and how you've influenced decisions without direct authority.
✨Show Your Passion for Innovation
Mews is all about changing the hospitality industry, so express your enthusiasm for innovation and technology. Share any ideas you have for new experimentation frameworks or tools that could enhance their CRO efforts. They want to see your ambition and creativity!
