Sales Director (UK)

Can you help us change the world? At Mews, we dream big. As a Hotel Tech unicorn valued at $2.5b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us.

About the role:

As a Sales Director on our Mid-Market team, you won’t just be selling, you’ll be driving growth. This is a senior individual contributor role - you’ll be responsible for developing and executing strategy, managing the sales pipeline, ensuring forecast accuracy, and closing high-impact deals. Your focus will include net-new customer acquisition, land-and-expand motions, and making data-driven decisions that keep our go-to-market engine running at full speed. This is a high-impact, opportunity-rich role, perfect for someone who thrives in the fast-paced environment of a scaling company.

We’re looking for a sales professional who is:

• Relentlessly driven – You have a strong internal drive to achieve results and go beyond targets, treating sales goals as your baseline, not your ceiling.
• Strategic and data-focused – You think critically about your pipeline, leverage insights, and adjust your approach based on performance data.
• A problem solver by nature – You identify obstacles early, adjust your strategy, and focus on solutions that keep deals moving forward.
• Comfortable with change – You thrive in a fast-paced, high-growth environment where agility and adaptability are essential.
• An expert at stakeholder engagement – You understand how to navigate multiple decision-makers, tailor messaging, and create alignment across personas.
• Always learning and improving – You proactively seek knowledge, refine your sales techniques, and continuously optimise your approach.

Your mission, should you choose to accept it: At Mews, sales success is built on execution, discipline and adaptability. Here’s what a truly productive week might look like:

• Owning your pipeline – proactively generating and progressing opportunities through outbound efforts, including attending events, collaborating with inbound and outbound teams, partnering with marketing and partnerships, and driving your own initiatives.
• Hosting multiple prospect meetings, demos and product deep-dives, positioning Mews as the best solution for hoteliers.
• Prospecting: 120+ targeted activities per week into Salesforce-segmented ICP (hotel groups, 3–25 properties).
• Active opportunities: 8-10 quality and progressed opportunities in flight at any time.
• Sales cycle: Roughly 6 months average from first touch to signature.
• Managing a pipeline to consistently close 3-4 deals per month, with the deals averaging €3-5k + MRR in value.

Day-to-day, that translates to:

• Defining and executing account-based plays that penetrate net-new hotel groups and expand existing footprints.
• Building airtight forecasts, demand generation, pipeline health, win/loss analyses, deal reviews and segmentation.
• Running multi-threaded pursuits, aligning GMs, IT, Finance, Ops and C-suite on the Mews value story.
• Partnering with Customer Success to surface expansion triggers that lift NRR and turn pilots into multi-property rollouts.
• Representing Mews at key industry events to amplify pipeline and thought leadership.
• Iterating relentlessly: analysing data, spotting bottlenecks, refining plays and sharing insights with GTM peers.
• Delivering impact under pressure, Mews moves fast, and so should you.

You’ll be a great fit if you bring a few of the below with you:

• Proven success in closing multiple €5k MRR contracts per quarter (or equivalent ARR) in a scale-up SaaS environment, maintaining a high win rate.
• Bring 5+ years of B2B SaaS sales, owning land-and-expand motions.
• Have proven skill navigating 4–8 stakeholders per deal and closing complex multi-property contracts.
• Are fluent in pipeline analytics: forecasting, conversion funnels, segmentation and data-driven storytelling.
• Thrive on outbound hunting, designing cadences that create pipe rather than waiting for it.
• Experience selling SaaS into hotels, hospitality, travel-tech, PMS, or a similar vertical — or prior hotel experience with a strong SaaS/tech sales background.
• Wear ambiguity like a badge of honour, seeing process gaps as a chance to build, not complain.
• Fluent English.

Location: must be based in the UK. The advertised range relates to base salary, with the opportunity to earn additional commission in this role.