Senior Paid Social Manager in London

It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

This is a pivotal role for Mews as we scale our paid social channels into predictable, efficient revenue-generating engines. As our Senior Paid Social Manager, you will be the global owner of our Meta and LinkedIn advertising programs, driving pipeline generation and customer acquisition across SMB and Mid-Market segments. You will work in a high-visibility, performance-driven environment where your expertise directly impacts our growth trajectory.

Your mission, should you choose to accept it:

• Design and execute paid social strategy across Meta, LinkedIn, and other relevant platforms to achieve pipeline and revenue goals.
• Build and improve paid social SOPs, reporting frameworks, and best practices to elevate the discipline.
• Collaborate with Sales, Campaigns, and Creative teams to design and launch targeted campaigns across SMB and Mid-Market segments.
• Develop an experimentation roadmap for each paid social channel, ensuring structured and repeatable testing.
• Manage channel-level budgets, forecasting, pacing, and performance projections within agreed parameters.
• Maintain effective communication and relationships with internal stakeholders and external platform partners.
• Analyze and report on campaign performance, identifying insights, risks, and opportunities to improve key metrics and inform future decisions.

You’ll be a great fit if you bring a few of the below with you:

• 6+ years of experience in data-driven B2B SaaS marketing, with hands-on ownership of paid social campaigns that contribute to pipeline or revenue growth.
• Deep expertise in paid social platforms (Meta, LinkedIn, and emerging channels), including audience targeting, creative testing, optimization levers, and performance diagnostics.
• Experience collaborating with Sales, Product, and Creative teams to shape audience definitions, messaging, and campaign briefs across segments (SMB, MM, ENT).
• Able to translate business goals into paid social plans, balancing independent execution with contribution to broader channel strategy.
• Strong analytical and problem-solving skills, with the ability to diagnose performance fluctuations, identify root causes, and recommend data-backed improvements.
• Strong communicator who can structure insights clearly and present channel recommendations to cross-functional and senior stakeholders.
• Highly organized, able to manage multiple campaigns, experiments, and deadlines in a fast-paced environment with minimal oversight.

What’s in it for you?

No matter where you’re based, you’ll enjoy:

• Participation in our company share program.
• Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year).
• Unlimited paid holiday.
• Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy.
• Relocation options available after 1 year.
• Monthly "EDGE" time - dedicated to Explore, Develop, Grow, and Elevate yourself.
• Flexible, hybrid working options.
• One-off home office setup budget to make your workspace your own.
• Monthly working-from-home and healthcare allowances (where local healthcare benefits are not available).

We also tailor benefits to each location - from regional healthcare coverage to team events, socials, and other perks that make Mews life special wherever you are.

Because at Mews, growth, balance, and belonging aren’t just words, they’re how we work.

Who is Mews?

Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests.

Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.

Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.

Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024, consistently earning acclaim.

Mews also achieved finalist status in 2021 and 2022. Mews was also listed among the World’s Best Hotel PMS Provider 2023 and as the World’s Best Independent Hotel PMS Provider 2022 and 2023 by the World Travel Tech Awards.

Mews’ culture is special and difficult to capture in words. You will experience the freedom to be yourself and the ability to watch your ideas come to life. You will have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person.

We’re guided by our five key values; if you see yourself in them, it’s time to get in touch.

Everyone is welcome at Mews. We’re an equal opportunities employer. To reimagine the art of hospitality, we need teams that represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us.

If this sounds like you and you’re ready to join a global, innovative and exciting community, we’d love to hear from you.

One very important note: don’t hold back. Even if you don’t meet 100% of the criteria listed in this job description, we still encourage you to apply. We believe everyone should have equal access to opportunities and we’re committed to providing an inclusive experience, so please let us know if there’s anything we can do to support you during the application process.

At Mews, we believe AI enhances our work but should not replace what humanises it and makes it individually ours. We see AI as a tool to support research, generate ideas, and drive efficiency, but creativity, critical thinking, and opinions differentiate us.