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- Tasks: Own and optimise lifecycle marketing strategy across the full customer journey.
- Company: Join Mews’ innovative Growth Marketing team.
- Benefits: Unlimited paid holiday, flexible work options, and best-in-class parental leave.
- Other info: Work from anywhere with a dynamic, supportive team.
- Why this job: Make a real impact on customer engagement and revenue growth.
- Qualifications: Deep expertise in B2B SaaS lifecycle marketing and strong analytical skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About the role
Join Mews’ Growth Marketing team to own and optimize lifecycle marketing strategy across the full customer journey. This builder role involves modernizing automation infrastructure, establishing new nurture programs, and creating scalable frameworks to drive customer engagement, retention, and revenue growth.
Responsibilities
- Own lifecycle marketing strategy across key stages (onboarding, activation, retention, expansion, win‑back)
- Design and execute multi‑channel lifecycle programs including email automation, in‑product messaging, and personalized workflows
- Define advanced segmentation strategies based on ICPs, personas, regions, and behavioral intent
- Analyze performance data to optimize customer journeys and establish north‑star KPIs with clear baselines
- Lead A/B testing and experimentation frameworks to continuously improve lifecycle outcomes
- Partner cross‑functionally with Product Marketing, Customer Marketing, Regional Marketing, and Data teams to align programs with GTM strategy
Qualifications
- Deep expertise in lifecycle/CRM marketing within B2B SaaS environments, with proven experience in customer journey management
- Strong proficiency with marketing automation platforms (HubSpot preferred; Salesforce, Marketo, Iterable also valuable)
- Advanced understanding of segmentation, personalization, and lifecycle metrics including activation, retention, and expansion rates
- Strong analytical mindset with ability to interpret behavioral data, define KPIs, and translate insights into actionable strategies
- Experience with upsell/cross‑sell motions and win‑back campaigns in B2B SaaS
- Entrepreneurial builder mentality – comfortable modernizing legacy systems while creating new scalable programs
Location
Europe‑based candidates only (UK, Spain, Czech Republic, France, Germany, Netherlands, Sweden)
Benefits
- Participation in company share program
- Best‑in‑class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)
- Unlimited paid holiday
- Work from anywhere – flexible Workation policy allowing work from other countries for a few weeks each year
- Relocation options available after 1 year
- Monthly "EDGE" time – dedicated to Explore, Develop, Grow, and Elevate yourself
- Flexible, hybrid working options
- One‑off home office setup budget
- Monthly working‑from‑home and healthcare allowances where local benefits are not available
Equal Opportunity Statement
We’re an equal opportunities employer. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic. We welcome people of all backgrounds and identities to apply.
Senior Lifecycle Manager in London employer: Mews
Contact Detail:
Mews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lifecycle Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already at Mews. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or case studies showcasing your lifecycle marketing successes, share them during interviews. Real examples can speak volumes about your capabilities.
✨Tip Number 3
Prepare for the interview by diving deep into Mews’ current marketing strategies. Knowing their approach will help you tailor your answers and demonstrate how you can elevate their lifecycle marketing game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Senior Lifecycle Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in lifecycle marketing, especially in B2B SaaS. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, be sure to include examples of how you've used data to drive decisions in your previous roles. We love numbers, so if you can quantify your achievements, even better!
Highlight Your Automation Experience: Mention any marketing automation platforms you’ve worked with, especially HubSpot. If you’ve modernised systems or created scalable programmes, we want to hear about it! This is your chance to shine.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Mews
✨Know Your Lifecycle Marketing Inside Out
Make sure you brush up on your lifecycle marketing knowledge, especially in B2B SaaS. Be ready to discuss specific strategies you've implemented in the past, particularly around onboarding, activation, and retention. This will show that you understand the nuances of the role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of KPIs you've defined and how you've optimised customer journeys based on performance data. This will demonstrate your strong analytical mindset.
✨Familiarise Yourself with Automation Tools
Since the role requires proficiency in marketing automation platforms like HubSpot, make sure you're comfortable discussing your experience with these tools. If you have specific examples of campaigns you've executed using these platforms, be ready to share them.
✨Emphasise Your Cross-Functional Collaboration
Highlight any experience you have working with different teams, such as Product Marketing or Data teams. Discuss how you've aligned lifecycle programs with go-to-market strategies, as this is crucial for the role. It shows you can work well in a collaborative environment.