At a Glance
- Tasks: Lead innovative CRO strategies to boost sales and enhance user experience.
- Company: Join Mews, a $2.5b hotel tech unicorn revolutionising hospitality.
- Benefits: Enjoy unlimited holiday, flexible work options, and generous parental leave.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
- Why this job: Make a real impact in a high-visibility role at a fast-growing company.
- Qualifications: 5+ years in CRO with strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
At Mews, we dream big. As a Hotel Tech unicorn valued at $2.5b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation. We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us.
About the role:
This is a high-visibility, high-impact role at the heart of Mews' growth engine. As our Senior CRO Manager, you'll own the end-to-end experimentation programme that drives qualified leads and pipeline for our sales team, with mews.com as your primary canvas. You'll work in a close-knit triad with our Web Analytics Manager and an external agency, partnering across SEO, Paid Media, Lifecycle, PMM, and Campaigns to turn data into measurable conversion lifts. This is not a side-of-desk role: CRO is your entire remit, and this is an exciting development opportunity for the right candidate to help us meet our ambitious growth targets.
Your mission, should you choose to accept it:
- Build and own a company-wide experimentation program spanning website, acquisition channels, creative, messaging, and end-to-end funnel touchpoints.
- Lead comprehensive website CRO efforts, including running structured A/B and multivariate tests, and driving measurable lifts in lead quality and conversion rates.
- Partner cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to diagnose friction points and improve conversion performance across all traffic sources.
- Analyze user behavior, onsite journeys, funnel performance, and qualitative/quantitative signals to uncover growth opportunities and prioritize high-impact experiments.
- Work closely with engineers, web developers, UX, and design teams to implement tests, validate hypotheses, and ship high-quality enhancements at speed.
- Build and maintain a clear CRO roadmap, including test design, success metrics, tooling, and documentation of learnings for cross-team visibility.
- Introduce new experimentation frameworks, automation, and tooling (e.g., A/B platforms, heatmaps, analytics) to scale CRO maturity and improve testing velocity.
- Translate insights into actionable recommendations that influence creative, content, product marketing, and acquisition strategies.
You’ll be a great fit if you bring a few of the below with you:
- 5+ years of hands-on experience owning CRO, growth experimentation, or web performance optimization programs as your core specialism — not as a side project.
- Proven track record designing, running, and scaling A/B and multivariate testing programs across websites and acquisition channels, with clear, measurable KPI impact.
- Strong analytical skills and experience using tools across web analytics, behavioral analytics, heat-mapping, CRO, experimentation, and data visualization, such as GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or equivalent platforms.
- Solid understanding of performance marketing, SEO, lifecycle flows, and how traffic quality influences conversion behavior.
- Experience collaborating closely with engineers, web developers, UX/design teams, and cross-functional marketing stakeholders.
- Ability to turn data insights and UX principles into clear hypotheses, test plans, and practical recommendations that drive measurable impact.
- Excellent communication skills with the ability to influence without authority across product, marketing, and technical teams.
- Curious, commercially driven, and comfortable with AI-enabled workflows.
Pay Transparency at Mews:
Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range. This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.
What's in it for you?
Did you know Mews was named Best PMS of 2025 – for the second year in a row – and twice recognized as a Best Place to Work in Hotel Tech? That success is powered by our incredible people and supported by the benefits that help them thrive. No matter where you’re based, you’ll enjoy:
- Participation in our company share program
- Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)
- Unlimited paid holiday (yes, really)
- Work from anywhere – enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy.
- Relocation options available after 1 year
- Monthly 'EDGE' time – dedicated to Explore, Develop, Grow, and Elevate yourself
- Flexible, hybrid working options
- One-off home office setup budget to make your workspace your own
- Monthly working-from-home and healthcare allowances (where local healthcare benefits are not available)
Senior CRO Manager in London employer: Mews
At Mews, we pride ourselves on being a forward-thinking employer that champions innovation and personal growth within the dynamic hotel tech industry. Our commitment to employee well-being is reflected in our generous benefits, including unlimited paid holiday, best-in-class parental leave, and flexible working options that empower you to thrive both personally and professionally. Join us in a collaborative environment where your contributions directly impact our ambitious growth targets, and enjoy unique opportunities for development as part of a company recognised as one of the best places to work in hotel technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRO Manager in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Mews. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Mews
Don't be shy about reaching out to Mews directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Senior CRO Manager in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Mews and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Mews
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
