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- Tasks: Lead e-commerce strategy, drive online sales, and enhance customer experience.
- Company: High-growth online business with an entrepreneurial spirit.
- Benefits: Excellent salary, bonuses, and benefits in a dynamic environment.
- Why this job: Shape the future of a direct-to-consumer brand and make a real impact.
- Qualifications: Proven e-commerce leadership experience and strong commercial mindset.
- Other info: Opportunity for career growth and to lead a talented digital team.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a high-growth online business with an entrepreneurial culture, delivering innovative products within the B2C sector. As they continue to scale, we’re looking for a strategic and hands‑on Head of E‑Commerce to lead their digital growth and take their online presence to the next level. The Head of E‑Commerce will bring a wealth of experience in leading online trading, merchandising, CRM and project management of UX and CRO improvement. They will be responsible for driving revenue and brand growth across all digital channels. This role is ideal for someone who’s commercially minded, creative, and excited to shape the future of our direct‑to‑consumer business.
Key Responsibilities
- Develop and own the end‑to‑end e‑commerce strategy to drive online sales, profitability, and brand growth
- Lead digital commercial planning, including forecasting, trading performance, and promotional calendars
- Ensure the website delivers best‑in‑class performance, UX, conversion, and brand consistency
- Monitor and analyse daily and weekly performance metrics, taking action to improve conversion rate, AOV, retention, and customer experience
- Oversee product launches, online merchandising, and category management
- Manage a structured roadmap of A/B testing, CRO initiatives, and analytics‑led improvements
- Work closely with the marketing team to grow traffic through SEO, paid media, social, email, and influencer activity
- Own the CRM strategy across Email, WhatsApp, and SMS, including segmentation, automation, and lifecycle journeys
- Lead paid media strategy and account management, controlling budgets and performance, and building out a PPC team as the business scales
- Manage the Amazon platform and affiliate marketing activity
- Partner with Operations, Fulfilment, and Customer Service teams to deliver a seamless end‑to‑end customer journey
- Improve processes across delivery performance, returns, stock forecasting, and inventory accuracy
- Maintain exceptional standards across product pages, imagery, and content
- Lead and develop the digital and merchandising team, with plans to build out CRO specialist capability as the business grows
- Prepare and present clear performance reports, insights, and strategic recommendations
Skills and Experience
- Proven experience in a senior e‑commerce leadership role, ideally within beauty, lifestyle, or a D2C consumer brand
- Strong commercial mindset with a demonstrable track record of driving online revenue growth
- Highly data‑driven, with deep understanding of CRO, SEO, digital marketing, and online trading
- Experience with e‑commerce platforms (Amazon preferred), analytics tools, and CRM/email systems (Bloomreach preferred)
- Excellent leadership, communication, and project management skills
- A balance of strategic vision and hands‑on execution
If this sounds of interest, please send your CV in Word format, quoting reference 33598/LT/ED detailing your current remuneration package and availability. One of our consultants will be in touch. We regret that due to the high volume of responses, only those candidates who are progressing to the next stage will be contacted.
Head of E-Commerce employer: Metzger Search & Selection
Contact Detail:
Metzger Search & Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce
✨Tip Number 1
Network like a pro! Reach out to your connections in the e-commerce space, attend industry events, and engage on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements in e-commerce. Include case studies of successful projects you've led, especially those that drove revenue growth or improved customer experience.
✨Tip Number 3
Prepare for interviews by researching the company’s online presence. Understand their e-commerce strategy, identify areas for improvement, and come ready with ideas. This shows you're not just interested in the role but are also invested in their success.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people. Don’t miss out!
We think you need these skills to ace Head of E-Commerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your e-commerce achievements and any relevant projects you've led. We want to see how you can drive online sales and brand growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Head of E-Commerce role. Share your passion for digital growth and how your strategic mindset aligns with our entrepreneurial culture.
Showcase Your Data Skills: Since this role is highly data-driven, make sure to mention your experience with analytics tools and how you've used data to improve conversion rates and customer experiences. We love numbers that tell a story!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Metzger Search & Selection
✨Know Your E-Commerce Inside Out
Before the interview, dive deep into the company's e-commerce strategy and performance. Familiarise yourself with their website, product offerings, and any recent campaigns. This will not only show your genuine interest but also allow you to discuss specific strategies you could implement.
✨Showcase Your Data-Driven Mindset
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've improved conversion rates or increased online sales through analytics. Being able to articulate your experience with tools like Google Analytics or CRM systems will set you apart.
✨Demonstrate Leadership Skills
As a Head of E-Commerce, you'll need to lead a team effectively. Be ready to share examples of how you've successfully managed teams, resolved conflicts, or driven projects to completion. Highlight your ability to inspire and develop talent within your team.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you'd handle specific challenges, such as a drop in online sales or a failed product launch. Think through potential scenarios and prepare structured responses that showcase your problem-solving skills and strategic thinking.
